Crowdsourced recruitment hits adland as Hiring Bounty teams up with MarkLives

Agencies and marketing departments now have access to innovative crowd sourcing recruitment platform Hiring Bounty through its partnership agreement with MarkLives.com Careers.

Hiring Bounty taps into networks of friends to bypass recruitment agents and crowd-source candidates for positions in the marketing and technology industries. The sites gives a cut of the recruitment ‘bounty’ set by employers to those recommending successful candidates as well as the candidates themselves.

It incentivises friends who already know the skill sets of one another as well as important considerations such as culture fit and personality to recommend friends for jobs. It also incentivises candidates to throw their hat into the ring, since there is a cash pay-out for both themselves and their friends, should theirs be the successful application.

The service has already successfully landed hard to find candidates for companies such as Woolworths, Urbian and World Wide Creative.

MarkLives was the first to report the news of the recruitment start-up in June, and is pleased to be associated with a category disruptor. Here Greg Schneider, MD of Hiring Bounty, describes the business model and some of the success it’s achieved since its launch.

Ad of the Week with Oresti Patricios – A good reason to love Nando’s (even more)

MarkLives Ad of the Week with Oresti Patricios – A good reason to love Nando’s (even more)

Ever tried to list all the reasons why you love South Africa?

In a context saturated with mining violence and strikes, investor pessimism and ratings downgrades, you’ve got to love Nando’s for reminding locals to think of the reasons why they love this country.

In a clever campaign that celebrates the chicken people’s 25th birthday, the savvy brand has called on Fando’s (Nando’s fans, get it?) to use the hash tag #25reasons and to start showing the love.

There’s a Pinterest board called #25reasons where SA lovers can repin their favourite reasons or create their own. Fando’s were also required to Tweet their #25reasons or to post them on Nando’s Facebook page. The fowl brand says the most shared reasons will be made into online videos.

To drive interest in the campaign Nando’s agency, Black River FC, created a couple of spots that have been flighted on TV, can be seen on YouTube, and are doing the rounds via email, Google+, Facebook and other social networks.

The Martha Stewart Twitslap (in tweets)

by MarkLives. There’s been fairly extensive coverage of the substantial delegate walk-out and subsequent ‘twitslap’ Martha Stewart inspired at her Design Indaba conference presentation. While two or three relevant tweets have been circulating in the mainstream media, this aims to capture some of the tweets flying through the main auditorium.

Seeing is believing?

It’s no secret that consumers use the Internet to do product research. Before making important product-buying decisions, more and more people are going online to research products, prices – and alternatives. Even though word-of-mouth and recommendations from friends remain the most important methods for deciding on future purchases, even these are moving online with the …

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