The ad that features nothing but shoes


Jordan Shoes – with a little help from ZOOM Advertising – has launched a new ad campaign entitled ‘where will they take you?’

Using cinema and print initially, ZOOM will then take the campaign into online and mobile applications and beyond. The cinema commercial – in 60 and 30 second versions – features eight different mini stories in which the shoes do all the story telling. The music was written by Theo Crous of Springbok Nude Girls fame.

Creative Director: Deon Robbertze


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