Shelf Life: The power to make a positive impact

Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: Jack Daniels fashion gear now available in SA; Stimorol steps up activation for students; Energizer promotion gives back; and Danone teaches kids about nutrition and design.

Shelf Life: Escape to Mainstay

Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: Escape to Mainstay; your chocolates now in ‘3D’ from Lunch Bar; Moving Tactics gets the Revlon account in store; and Continental Ignites the market.

Shelf Life: Jack Daniels hits the road with Frank Sinatra

Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week:
Get the skinny on Appletiser; Jack Daniels hits the road with Frank Sinatra; a sunny future for Formula1 Hotels; and, P.S., Cadbury’s has a message for all students.

Shelf Life: For art — blood, sweat and tears

Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches:

An extraordinary campaign and product created with real bodily fluids; Magnum ice cream feeds your personality; Yum Yum Peanut Butter goes on a 3D ride; and Primedia has even taken over the changing rooms in store.

Shelf Life: KFC surrenders the Colonel

Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches:

KFC puts aside its iconic branding to promote hunger relief; Clorets breathes new life into Alex; Google and KitKat collaborate; Brand Union explains the new Vodafone ‘Power of Red’; and Kiehl’s finally opens up in Cape Town.

Loeries 2013: Nice show, great work

by Louise Marsland (@louise_marsland) A conversation I had with Draftfcb group CEO John Dixon at the annual Draft media lunch at The Bungalow, Cape Town, on Sunday afternoon got me thinking about The Loerie Awards and how far it’s come.

I’ve been covering the Loeries since the sequined Sun City days 14 years ago, when then M-Net presenter Michelle McLean changed her outfit more times than she got to hand out a Loerie, all through the chaotic excess of the Margate years to the return of the more-formal glamour of the Cape Town International Convention Centre.

Dixon asked what I thought of the awards Saturday night and my response was: “It was nice; the work was great, though.”

Shelf Life: Window dressing

Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches: In-store and mall promotions gain traction with Primedia; Nike takes sporting fashion to designer tech highs; a new retail loyalty scheme launches for Pick n Pay, BP customers;and Woodbender weaves a range of seating for office or home.

Shelf Life: Monkey Shoulder Scotch!

Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.

L’Occitane launches its new fragrance range in SA; KFC adds to breakfast; a new Scotch that doesn’t monkey around; and African Pride and Protea Hotel’s new websites give guests what they want.

Shelf Life: Downton Abbey wallpaper!

LG proclaims ‘It’s all possible’ when ‘Life’s Good’; Standard Bank moves ‘design forward’; trendy Woodstock gets some Middle-Eastern flavour; you can own a ‘piece’ of Downton Abbey; and we’re still waiting to hear when Kiehl’s will open in Cape Town…

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