by MarkLives. What are the expectations for the marketing and advertising industry in 2018? Next up is Odette van der Haar of the Association for Communication and Advertising.
Tag archives: industry trends
#BigQ2018: 2018 is not the ad industry’s Kodak moment
by MarkLives. What are the expectations for the marketing and advertising industry in 2018? Next up is Mike Abel of M&C Saatchi Abel.
#BigQ2018: Marketers to take digital in-house at unprecedented rate
by MarkLives. What are the expectations of South Africa’s marketing and advertising leaders for the industry in 2018? Next up is Johanna McDowell of Independent Agency Search and Selection Company.
Thinking B2B: B2B marketing predictions for 2018
by Warren Moss. What trends may those working with and in the B2B marketing industry expect next year? Here are my top picks.
#BigQ2018: Brands adapting comms to be part of consumer journey
by MarkLives. What are the expectations for the marketing and advertising industry in 2018 from a media perspective? Next up is Ashish Williams of MediaCom South Africa.
#BigQ2018: Production sees smaller teams, integrated offering
by MarkLives. What are the expectations of South Africa’s commercial production leaders for the industry in 2018? Melina McDonald and Lorraine Smit of Darling give their take.
Shelf Life: Expectations for 2018
by Cheryl Hunter. This year, everything is about personalisation, integration and technology… not necessarily in that order.
#BigQ2018: Marketing evolves from campaign activity to a service
by MarkLives. What are the expectations of South Africa’s marketing and advertising leaders for the industry in 2018? First up is Joshin Raghubar of iKineo.