by Herman Manson. As many as 12–15 agencies are believed to have been approached, including the major networks plus some independents.
Tag archives: Hermaneutics
The US$100m digital business scaring adland
by Herman Manson. Accenture Digital is already one of the largest digital service providers in the South and sub-Saharan African market.
Bookmarks 2017: Digital work, not agencies, the winner
by Herman Manson. Overall, specialist digital agencies seem to have been whipped into second place by larger, integrated shops.
Agencies buy into freelance economy with NoSweat service
by Herman Manson. South African ad agencies have been increasingly buying into the freelance economy as more talents head out on their own.
Domino Digital bought by M&C Saatchi PLC, rebrands
by Herman Manson. The full-service Cape Town-based agency is being renamed Dalmatian Advertising.
Hermaneutics: What adland should learn in 2014 from 2013 #trendMARK
by Herman Manson (@marklives) What lessons can South Africa’s advertising agencies learn from the year that was? We offer a few. This feature first ran in trendMark. Read or download the full magazine via Issuu.
Hermaneutics: Two narratives on MetropolitanRepublic sanctions
by Herman Manson (@marklives) Two very interesting but diverging stories ran on Thursday, 7 November 2013, in, ironically, two media products that also shares a newsroom. Both cover the MetropolitanRepublic/Loeries awards scandal, which saw the agency stripped of its awards for entering work that did not meet entry criteria, and then blaming its juniors, the broader ad industry and the Loerie organisers when caught out (it did eventually take full responsibility for its actions).
Hermaneutics: As lines blur, the Bookmarks seeks new relevance
by Herman Manson (@marklives) The Bookmarks Awards, the digital-centric advertising and publishing awards show, is reaching a tipping point, one that will either see it evolve away from its digi-only roots into something covering more integrated work, or see it link up with another award show to focus on a digital niche within more mainstream work.
Hermaneutics: Lessons from MetropolitanRepublic’s Loerie nightmare
by Herman Manson (@marklives) There are many lessons to be drawn from the current fracas surrounding MetropolitanRepublic being caught out for failing to adhere to the submission rules of The Loerie Awards.
Loeries & Pendoring: Not quite a post-mortem
by Herman Manson (@marklives) Flames roared impressively, smoke spilled over the stage and kids screamed. I had just been reading their naively thankful tweets to their educational institutions, such as the AAA School of Advertising, expressing eternal gratitude for securing them seats IN THE FRONT ROW!! of the auditorium at The Loerie Awards, and I had been wondering what fate— and the ad industry — would have in store for them… Welcome to the biz, kiddos.
The ad industry gathered in Cape Town this past weekend, starting on Friday evening, 20 September 2013, with the Pendoring Awards [winners list] and continuing through Saturday and Sunday evenings with The Loerie Awards [Loeries 2013 — all winners], to celebrate and award its creative output of the past year.