by Thomas Mueller. To me, the common thread in the most-memorable Cannes Lions work was its focus on people and innovation.
Tag archives: future of advertising
Big Q Consultancies: What you need to know & change
by Herman Manson. We wrap up our Big Q Consultancies series by pulling out the highlights and key insights from the individual contributions.
By Invitation Only: Regenerating adland — brave leaders required
by Rowan Belchers. A bright but different future awaits those who’re willing to drop what they’ve always known, and get excited about a reinvented sector.
On My Mind: The millennials and a new work ethic
by Jerry Mpufane. Why are we at what appears to be a generational impasse when it comes to handing over of the torch?
Big Q Consultancies: Ad agency, consultancy biz models converging
by MarkLives. We asked a panel of key industry executives for their take on consultancies eating their lunch. Next up is Andy Sutcliffe of 34°.
Big Q Consultancies: Difficult to shake campaign-dominant logic
by MarkLives. We asked a panel of key industry executives for their take on consultancies eating their lunch. Next up is Joshin Raghubar of iKineo.
Big Q Consultancies: Problems used to be more one-dimensional
by MarkLives. We asked a panel of key industry execs for their take on consultancies eating ad agencies’ lunch. Next up is Wayne Hull of Accenture.
Big Q Consultancies: You have to understand the context of clients
by MarkLives. We asked a panel of key industry execs for their take on consultancies eating ad agencies’ lunch. Next up is Heidi Custers of Deloitte.
Big Q: Agencies, consultancies have much to learn from each other
by MarkLives. We asked a panel of key industry executives for their take on consultancies eating their lunch. Next up is Prakash Patel of Fogg.
Big Q: Can ad agencies take on the consultancies?
by MarkLives. What may the broader agency and marketing community learn from the rise of non-traditional firms now operating in the ad agency space? First up is Jerry Mpufane of M&C Saatchi JHB Group of Companies.