“Consumers saw Domestos as a strong, multi-surface, multi-purpose germ killer, yet the TV commercials always made the toilet the main battleground when it came to fighting germs,” says Rui Alves, executive creative director of Domestos agency Lowe Bull. “Research showed however, that consumers used Domestos everywhere, not just in the toilet, which formed the basis of the new creative concept.”
Tag archives: creative
King James gets Unconventional
Taking an ad agency into media ownership might sound odd to many executives but Alistair King from King James explains it was born from a personal and professional need not to come stuck in a single medium and from frustration with the general state of the ad industry.
Joe Public turns wine into art for Spier
oe Public created this great TV spot for Spier. It positions the brand as one that ‘embraces art as a way of life.’