by Emma King (@EmmainSA) It’s been a relief to start my own business and make a few rules of my own. Joining the first hard-and-fast rule is the second, but equally important one — that I don’t work with any brands or businesses that I don’t fully believe in or like.
Tag archives: by Emma King
Dissident Spin Doctor: A strong reputation isn’t built through PR
by Emma King (@EmmainSA) Those brands that are loved and revered are not those which have sent out a million statements about how great they are or what they have achieved.
Dissident Spin Doctor: The death of traditional PR
by Emma King (@EmmainSA) I’ve been banging on about it for ages, but it is becoming ever more prevalent and I do feel I need to take a stand and shout it out. Traditional PR is dead. And any agency that continues to do so is wasting the time and money of its long-suffering clients.
Dissident Spin Doctor: Seven things I learnt in 2014
by Emma King (@EmmainSA) The previous year was a big one for me. I made the jump and started my own business — and, of course, with such a massive change, came massive learnings. So, without being deadly serious, here are some of the things that I learnt in 2014
Dissident Spin Doctor: Why the small details matter
by Emma King (@EmmainSA) Attention to detail makes the difference between an average and a good business. And it’s not just in customer service that attention to detail matters.
Dissident Spin Doctor: Demystifing PR jargon
by Emma King (@EmmainSA) I have little patience for PR agencies and consultants who bamboozle their clients into paying for complex services and offerings by confusing the hell out of them. Your PR agency should be a partner — and what is a partnership, if not a meeting of mutual respect and understanding?
Dissident Spin Doctor: Do we have to be bullies to succeed?
by Emma King (@EmmainSA) I don’t think bullying is uncommon, and I believe it crosses the spectrum — of all sexes, all ages, and all levels within businesses. So how should you deal with being bullied?
Dissident Spin Doctor: When to listen — and when to push back
by Emma King (@EmmainSA) I firmly believe that, as agencies, we should not be simpering sycophants and, as with most relationships, a client/agency relationship works well when the respect is reciprocated and there’s a mutual ability for both sides to speak frankly and openly to one another.
Dissident Spin Doctor: Measuring the success of PR
by Emma King (@EmmainSA) Just when we think that we have moved on from being deemed a success purely against a bunch of newspaper clippings, I find myself coming time and time again against scenarios that make little sense. And these bore me to death and make my heart sink a little.
Dissident Spin Doctor: Dear brands, (please stop) the dumb things you do
by Emma King (@EmmainSA) It’s interesting to look at what our partners — the brands we work with — should not do, or should stop doing. Here are some of the things that bug me the most.