by Emma King • Tags • Page 3 of 6 •

Dissident Spin Doctor: Innovation in PR — so what’s the deal?

innovation by jarmoluk courtesy of Pixabay 770

by Emma King. So what is the answer? How should we be innovating?

Dissident Spin Doctor: Why isn’t PR innovating?

VHS video tape by InspiredImages courtesy of Pixabay 770

by Emma King. Why isn’t the public relations industry in South Africa innovating more?

Dissident Spin Doctor: A season of outrageousness

Dagger by jesadaphorn courtesy of FreeDigitalPhotos.net (amended)

by Emma King. Oh, it’s election season. Wonderful. The political PR machines are cranking…

Dissident Spin Doctor: When CSI becomes CS-BS

Image by Sujin Jetkasettakorn courtesy of FreeDigitalPhotos.net

by Emma King. A side effect of being in PR for many years is that we become jaded and bored with all the spin-doctoring nonsense seen on a daily basis.

Dissident Spin Doctor: Why clever PR agencies are stealing ATL biz

Public Relations Key Means News Media Communication Online by Stuart Miles courtest of FreeDigitalPhotos.net cropped

by Emma King. Wider trends show that some business and budgets, previously allocated to big ATL players, are being passed on to PR agencies. Take that, Sir Martin Sorrell.

Dissident Spin Doctor: Hire the person, not the talent

Job Interview by phasinphoto courtesy of FreeDigitalPhotos.net

by Emma King. Skills may be taught and people may be invested in — but there’s nothing that may be done with someone who has a bad attitude.

Dissident Spin Doctor: Secrets they never tell you about starting a PR shop

by Emma King. A friend has just started out on her own and has asked me for tips on what I’ve learnt since I started my own PR shop just over a year ago.

Dissident Spin Doctor: PR needs to get serious about content

Tree Of Knowledge. Bookshelf by renjith krishnan courtesy of FreeDigitalPhotos.net

by Emma King (@EmmainSA) What is great PR? It’s a question I sometime get asked by clients, and I do believe for each brand and client the answer will be different. But common to all of them, I think, is the ability to create a story or capture people interest with stuff that they want to hear or read.

Dissident Spin Doctor: A slice of inspiration from going global

by Emma King (@EmmainSA) I’ve just returned from my first-ever visit to NYC. As I explored the city, there were a couple of things I thought about that we back here in South Africa could take on board as a learning and an inspiration.

Dissident Spin Doctor: Business lessons from Masterchef

Notebook among the Vegetables by marin courtesy of FreeDigitalPhotos.net

by Emma King (@EmmainSA) Slumped on the sofa, glass of wine in hand, watching a handful of frantic Aussies desperately spill and burn things while the clock ticks — one wouldn’t think it was the ideal place to learn life (or business) lessons. But life is funny like that and sometimes the greatest little gems of insight pop up when least expected.