by Erna George. There is some concern around the table about how young and busy people are appreciating the client/agency partnership, with all the non-face-to-face channels that can get in the way.
Tag archives: agency-client relationships
Who should drive client relationships in the agency?
by Michelle Beh. Should it be the client service director? Or should it be the creative director who’s ultimately responsible for delivering the solutions that clients are looking for?
The broken brand/agency model can be fixed
by Brigitte Majewski. Here’s a four-step process that B2C marketers may follow to adapt their agency investments in the age of the customer.
Ad Exec: Measuring agency performance
by Tom Fels. The nature of client-agency relationships has evolved over time, but have the metrics of performance evaluation moved on significantly, too?
Agency Life: Not all clients are created equal
by TJ Njozela. Knowing the type of client agencies are dealing with may make it easier to understand each other.
Masterclass Notes: Assumptions derailing relationships post-pitch
by Johanna McDowell. After the pitch, various assumptions may derail your new relationship early on. Here’s how to avoid this happening.
Adnalysis: Never stop courting your clients — especially after the win
by Bogosi Motshegwa. If you’re in a committed relationship and you continue to pursue other people, you’ll inevitably end up faltering in your commitment.
Client service and where we fit into the ‘machine’
by Christopher Schilperoort. Here I expand on four chapters I found most useful from Robert Solomon’s book, The Art of Client Service.
Fair Exchange: Reviewing client-agency relationships for growth
by Erna George. Open discussions and feedback in the moment are critical for any agency-client relationship
The Switch: What adland needs to recall about New Year’s resolutions
by Alistair Mokoena. Shouldn’t clients and suppliers know what each of us is setting out to achieve this year? What could be more important?