a #TheFutureByDesign feature by Jarred Cinman on tracking important ‘net trends, as not doing so may leave a brand in the wilderness in years to come.
Tag archives: advertising
Promise made good
by Herman Manson. Marc Watson and James Moffatt promised themselves they would one day launch their own agency. When they did, they called it Promise.
EXCLUSIVE: Publicis Machine lands PSG
by Herman Manson (@marklives) The merger between Publicis and Machine is paying dividends for the new combined agency. Shortly after winning the BTL communications account for the Barclays Africa Corporate and Investment Banking business it has announced that it has been appointed as the new agency for PSG.
Ad agency NGAGE finds niche in industry
by Herman Manson (@marklives) Industry increasingly has to actively engage with an ever wider array of stakeholders but few ad agencies have the specialist knowledge to fully grasp the technical details and legislative responsibilities of corporations active in the mining, construction or engineering fields.
M&C Saatchi Abel: Five years after the lords came calling
by Herman Manson (@marklives) Twelve people and Mike Abel sat on the floor of an empty office in Cape Town’s De Waterkant. The office had no furniture, his agency no clients and the great recession was in full swing. That was five years ago.
One Club’s plans to inspire black talent
by Herman Manson (@marklives) The One Club, a non-profit advertising organisation of One Show Awards and Creative Week fame, recently appointed Ross Chowles of The Jupiter Drawing Room (Cape Town) to its international board of directors.
OFyt and Bletchley Park in merger
by Herman Manson (@marklives) OFyt and Bletchley Park, two agencies of roughly equal size, have merged in a bid to catapult the combined business into a more substantial agency play.
Agency Leaders: 2014’s most-admired ad agency in Cape Town
by Herman Manson. Every year, MarkLives polls South Africa’s top agency leaders to find out what they think of their competitors, whom they see as effective managers and great creatives, and where they believe their future competition is likely to come from. Today, we publish the results of our regional Cape Town poll.
Media Report: Esmaré Weideman on independence, power, monopoly and Africa
a The Media Report 2014 interview. Undoubtedly the most influential and powerful woman in the media in South Africa, Esmaré Weideman has a colossal challenge. As the boss of Media24, she is responsible for the commercial success of Africa’s largest publishing group. Here she talks about this challenge as well as freedom of expression, advertising, independence and monopoly.
Interview: A quick guide to successful pitching
by Herman Manson (@marklives) Johanna McDowell, the MD of the Independent Agency Search and Selection Company (IAS), has a storied career in South African advertising. We caught up with her to ask about the secrets to successful pitching, managing client chemistry sessions, how important awards are to winning business and why using pitch consultancies doesn’t mean marketers are abdicating their responsibilities.