by Bob Hoffman (@adcontrarian) A significant part of what I am doing these days is trying to explain to marketers the silliness of ignoring people over 50. A perfect example of this occurs in the automobile industry where the facts and the practices are in complete opposition.
Tag archives: advertising
The Ad Contrarian: How to become a marketing moron
by Bob Hoffman (@adcontrarian) I find that the only way I can maintain perspective about the impact of advertising on real people in the real world is to live among them. If I really want a sense of how it works and how it doesn’t work, it is best to see it as a consumer sees it, not as a practitioner sees it.
The Switch: Gearing up for success in an organisation
by Alistair Mokoena (@AlistairMokoena) What I’ve learnt in my time as a leader is that the best advice often comes from talking to staff about what they would do if they were in charge. So, instead of reading more business books, I’ve taken to having lunches or a few beers with colleagues.
Marcello Serpa on how to build a successful ad agency #designindaba
by Herman Manson (@marklives) For most people, Marcello Serpa (@Marcello_Serpa) is the guy who made Havaianas famous. It was his first account at his own agency and he has helped grow a local brand in Brazil into a global powerhouse. For ad people, he is that, of course, but more importantly to them, I suspect, is that he and a business partner launched his own agency (AlmapBBDO), made it, and made it fly.
Heroes & Zeros: Andy Rice’s best & worst ads of the week
Andy Rice (@ricecommaandy) talks about his best and worst adverts of the week with Jenny Crwys-Williams (@jcwLIFE) during The Ad Feature on Talk Radio 702 (@Radio702). Find out which brands feature in this week’s Heroes & Zeros webisode.
Heroes & Zeros: Andy Rice’s best & worst ads of the week
Andy Rice (@ricecommaandy) talks about his best and worst adverts of the week with Jenny Crwys-Williams (@jcwLIFE) during The Ad Feature on Talk Radio 702 (@Radio702). Find out which brands feature in this week’s Heroes & Zeros webisode.
Heroes & Zeros: Introducing Andy Rice’s best & worst ads of the week
Andy Rice (@ricecommaandy) talks about his best and worst adverts of the week with Jenny Crwys-Williams (@jcwLIFE) during The Ad Feature on Talk Radio 702 (@Radio702). Find out which brands feature in this week’s Heroes & Zeros webisode.
Hermaneutics: What adland should learn in 2014 from 2013 #trendMARK
by Herman Manson (@marklives) What lessons can South Africa’s advertising agencies learn from the year that was? We offer a few. This feature first ran in trendMark. Read or download the full magazine via Issuu.
Advertising on pre-paid vouchers
by Herman Manson (@marklives) Blue Label Media, a subsidiary of Blue Label Telecoms Limited, last year introduced advertising on prepaid airtime and electricity vouchers distributed through Blue Label Telecoms. We caught up with the Head of Sales at Blue Label Media group, Wayne Miller to find out more about the growth of the company’s advertising business.
The Ad Contrarian: Why social channels are cloning television in 2014
by Bob Hoffman (@adcontrarian) Last year, Facebook pretty much abandoned the fantasy and got into the interruption model big time. Great big traditional ads started appearing in our streams. Facebook still has pretensions of social media, but it’s pretty clear what it really is — a social media channel with traditional advertising plastered all over it.