by Johanna McDowell. LONDON: Saving the best until last seemed like the order of Friday’s agencies for the AdForum Worldwide Summit London. There were astonishingly good presentations by all three, diverse thinking and in depth creativity. We were ‘bowled over’.
Tag archives: AdForum Worldwide Summit
AdForum Worldwide Summit London: Top-line growth should be focus of CMOs, agencies — Sorrell
by Johanna McDowell. LONDON: Perfect Fools, Lucky Generals and Sunshine were three of the seven agencies we visited in London yesterday, Thursday, 16 April 2015 — day two of the AdForum Worldwide Summit London. Added to this lineup were Bartle Bogle Hegarty, Anomaly, MBA and Fold.
AdForum Worldwide Summit London: “Collaborate until it hurts” — Robert Senior
by Johanna McDowell. LONDON: One of the highlights of the first day (15 April 2015) of the AdForum Worldwide Summit London was our visit to the offices of Saatchi & Saatchi in Charlotte Street in London — birthplace of one of the most famous names in advertising.
AdForum Worldwide Summit NYC: Lowe rebuilding SA offering
by Johanna McDowell (@jomcdowell) NEW YORK: Breakfast with Lowe and Partners was how we began Day 4 of the 2014 AdForum WorldWide Summit in New York City. CEO Michael Wall, informed us of the renaissance that Lowe is going through, as well as the various structural changes in the work.
AdForum Worldwide Summit NYC: Africa is DDB’s next major growth area
by Johanna McDowell (@jomcdowell) NEW YORK: Day 3 of the 2014 AdForum Worldwide Summit in New York City was a spectacular day where we, as consultants, were exposed to work of a world-leading quality in our industry. It is extraordinary how talented the advertising community is and how adaptable.
AdForum Worldwide Summit NYC: Search, competition for best talent continue
by Johanna McDowell (@jomcdowell) NEW YORK: Day 2 of 2014 AdForum Worldwide Summit in New York City was a big day for us, as we saw three industry leaders during its course: Maurice Levy, CEO of Publicis Groupe, Arthur Sadoun, CEO of Publicis Worldwide and Gustavo Martinez, global CEO of J Walter Thompson.
AdForum Worldwide Summit NYC: Feeling positive
Johanna McDowell (@jomcdowell) is busy attending the 2014 AdForum Worldwide Summit in New York City, 5–10 October — a “by-invitation-only” programme for agency search and management consultants, and global agency CEOs. Here’s her report of Day 1.
AdForum Worldwide Summit: An agency called Africa in Brazil
by Johanna McDowell (@jomcdowell) Sao Paulo: Day 3 of the 2014 AdForum Worldwide Summit.
AdForum Worldwide Summit: Emerging advertising for emerging markets
by Johanna McDowell (@jomcdowell) Sao Paulo: Day 2 of the 2014 AdForum Worldwide Summit started at R/GA – one of the leading “pure play” digital agencies in the world and, as always, ahead of the curve. R/GA never disappoints us – and their presence in Brazil and Argentina is already formidable with more than 83 people in the Sao Paulo office and 102 in Buenos Aires.
AdForum Worldwide Summit: The agency that doesn’t pitch or do govt work
Johanna McDowell attends the 2014 AdForum Worldwide Summit, a “by-invitation-only” programme for agency search and management consultants and global agency CEOs.