AdForum Worldwide Summit • Tags • Page 4 of 6 •

AdForum Worldwide Summit NYC: Are ‘legacy’ agencies adapting?

by Johanna McDowell. Our expectations were that we’d hear new things from some agencies and updates from the ‘heritage’ agencies.

by Johanna McDowell. A look into the future from Los Angeles — four days and 11 agencies/media companies!

by Johanna McDowell. This year’s summary includes all of the agencies we visited and one key highlight from each day.

by Johanna McDowell. The Worldwide Summit in Berlin last week was the first time that AdForum had been to Germany.

by Johanna McDowell. First up on our fifth and last day was TBWA\ Worldwide, and what a revelation!

by Johanna McDowell. At SapientNitro on Day 4, the talk was of “conductivity” rather than simply “connectivity” — as always, ahead of the game.

by Johanna McDowell. The good news on Day 3 was that the network agencies are embracing change as much as the newer startups.

by Johanna McDowell. By Day 2, interesting trends began emerging already at the 2015 AdForum Worldwide Summit NYC.

by Johanna McDowell. Wunderman has much focus on collaboration, and believes it should be providing “data-inspired creativity” to consumers.

by Johanna McDowell. On Day 1 of the AdForum Worldwide Summit NYC 2015, we’ll be visiting with eight agencies — this has to be a record!