by Mimi Nicklin. Why is it that, even in today’s transparent society, people think it’s ok to be unkind, simply because the phone call is between two people “at work”?
Category archives: Adland
The Suit: How on earth am I going to sell this?
by Jason Harrison. Logic is easy to agree with. But the leap from logic to magic is one of the scariest things in agency life.
#AgencyFocus: Speaking to South Africans in a South African way
by Sabrina Forbes. “It’s been a long time coming for South Africans to really start telling their own stories properly,” says Wayne Flemming of BRANDTRUTH//DGTL.
#Campaigns: Gillette honours #GogoNozizwe & the women like her
by MarkLives. We feature insight into the Nozizwe campaign for Gillette SA from Grey and SJ Myeza-Mhlambi of 7Films.
EXCLUSIVE: Hyundai South Africa moves to Grid
by Herman Manson. Until recently, the business was held by FoxP2, which was appointed mid-March 2017.
Q5: Chasing the golden thread with Mawande Sobethwa
by Carey Finn. The new creative group head at Publicis Machine talks about weaving success in a people-based industry.
#Campaigns: Turning Hobbo’s life around with #BiogenJourney
by MarkLives. We feature insight into Biogen South Africa’s #BiogenJourney campaign by Retroactive.
An Accountant in Adland: “This is family business” [S1 E7]
by Siwe Thusi. I thought it would be interesting to analyse some of Kanye West’s rap lines in parallel with some familiar scenes.
BREAKING: Another Top 5 bank out to pitch
by Herman Manson. This is the third major bank to go out to pitch over the course of the last year.
McDonald’s South Africa appoints new lead agency
by Herman Manson. The fast-food retailer has appointed Pacinamix as its new ATL lead agency.