by Herman Manson (@marklives) McDonald’s South Africa has appointed Pacinamix as its new above-the-line (ATL) lead agency, the agency announced on social media last week. Pacinamix is an integrated services, trading and management consulting group.
The incumbent ATL agency, Leo Burnett South Africa (formerly Owen Kessel Leo Burnett) — which was appointed in mid-2015 and took up the account in October that year — remains an agency partner on a non-exclusive basis. Pacinamix has worked on below-the-line (BTL) for the fast-food retailer since late 2016.
Belinda McKenna, McDonald’s SA corporate communications manager, declined to release further details on the appointment, saying “at this point in time we have no comment”.
Herman Manson (@marklives) is the founder and editor of MarkLives.com.