by Carey Finn. The John Brown Media UK chief content officer has strong feelings about content. Get it right, and you’ve got a lifelong brand relationship, he reckons.
Category archives: Featured
The Suit: How on earth am I going to sell this?
by Jason Harrison. Logic is easy to agree with. But the leap from logic to magic is one of the scariest things in agency life.
Magazine circ continues dramatic decline, falling 18.7% YOY
by Herman Manson. The ABC of SA has released consumer-magazine circulation statistics for April–June 2019 (ABC Q2 2019).
Weekend newspapers leads circ losses — ABC Q2 2019
by Herman Manson. The ABC of SA has released newspaper-circulation statistics for April–June 2019 (ABC Q2 2019).
#AgencyFocus: Speaking to South Africans in a South African way
by Sabrina Forbes. “It’s been a long time coming for South Africans to really start telling their own stories properly,” says Wayne Flemming of BRANDTRUTH//DGTL.
FieldNotes: When influencer marketing becomes less influential
by Marguerite Coetzee. Greyton’s blend of old and new is a reflection of how we may influence and be influenced by the times.
#Campaigns: Gillette honours #GogoNozizwe & the women like her
by MarkLives. We feature insight into the Nozizwe campaign for Gillette SA from Grey and SJ Myeza-Mhlambi of 7Films.
SA TV Ratings: SABC 1 — primetime top 20 for Jun 2019
by MarkLives. The hottest primetime shows on SABC 1 in South Africa revealed: TV ratings for Jun 2019.
EXCLUSIVE: Hyundai South Africa moves to Grid
by Herman Manson. Until recently, the business was held by FoxP2, which was appointed mid-March 2017.
Q5: Chasing the golden thread with Mawande Sobethwa
by Carey Finn. The new creative group head at Publicis Machine talks about weaving success in a people-based industry.