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by Herman Manson (@marklives) The Audit Bureau of Circulations of South Africa has released newspaper-circulation statistics for the period April–June 2019 (ABC Q2 2019); see our consumer magazine ABC analysis here.

Newspaper overview

  • Total newspaper circulation declined by 1.4% the previous quarter, and by 6.9% on the prior year
  • Daily newspapers declined 2.8% on the previous quarter,and by 9.2% on the prior year
  • Weekly newspapers increased by 8.2% on the previous quarter (Die Burger Friday is a thing now), but declined by 2.9% on the prior year
  • Weekend newspapers declined by 4.2% on the previous quarter, and by 10.4% on the prior year
  • Local newspapers declined by 4.8% on the previous quarter, and by 8.6% on the prior year
  • Free newspapers declined by 1.0% on the previous quarter, and by 6.2% on the prior year.

Updated 2019/08/15: In a previous version of our story we made a calculation error when we worked out % movement for individual newspaper titles. This has now been corrected. Actual circulation numbers and sector percentages are unaffected. We regret the error.

Daily papers

Cape Times, Monday 12 August 2019In Gauteng, Pretoria News has declined from 12 686 to 12 579 (copy sales: 6 832) in the corresponding previous  period (Q2 2018). Beeld has fallen -14.04% from 36 207 to 31 123. The Star is down from 72 375 to 71 692 (sales below 50%: 10 972; contracted travel sales: 19 978). Sowetan has inched down from 70 061 to 70 038.

In the Cape, Die Burger (combined edition) has declined –21.94% from 46 983 to 36 677.

The Cape Argus has inched up from 27 238 to 27 254 (sales below 50%: 3 716), while the Cape Times has grown from 28 594 to 29 530 (sales below 50%: 3 425). Son has fallen -17.55%, from 59 480 to 49 044.

In the Eastern Cape, Daily Dispatch has fallen -13.28%, from 16 546 to 14 348, and The Herald -10.22%, from 16 210 to 14 554.

In KwaZulu-Natal, the Daily News is down from 23 127 to 22 443 (sales below 50%: 3 107; contracted travel sales: 4 673) and The Mercury has fallen from 25 043 to 24 464 (sales below 50%: 3 254; contracted travel sales: 4 441). The Witness has declined from 11 140 to 10 483.

The Citizen has fallen from 42 595 to 39 349 (multi copy sales = 4 242, contracted travel sales = 8 252) and Business Day has declined -9.02% from 20 145 to 18 327. The Daily Sun has fallen -13.61% from 129 831 to 112 155. Isolezwe has decreased -14.01% from 79 795 to 68 618.

Volksblad has -11.29% declined from 14 306 to 12 691. Diamond Fields Advertiser has decreased from 7 424 to 7 118.

Weekly & weekend papers

Mail & Guardian, 24-30 May 2019Pretoria News Saturday has inches up from 6 936 to 6 943 (sales below 50% of cover price: 1 600); the Saturday Star has fallen from 40 409 to 38 470 (sales below 50% of cover price: 5 962; contracted travel sales: 6 675); the Weekend Argus (Saturday and Sunday editions) has declined from 50 916 to49 635 (sales below 50% of cover price: 6 800; contracted travel sales: 4 800) and the Independent on Saturday has fallen from 36 211 to 35 257 (sales below 50% of cover price: 10 087).

Saturday Beeld has climbed from 36 624 to 37 410 but Saturday Burger has fallen -13.72% from 58 700 to 50 648 and Daily Dispatch Weekend Edition from 13 323 to 12 352.

City Press has dropped -7.30% from 50 200 to 46 535 and Rapport by -11.40% from 112 332 to 99 528. The Sunday Times has declined from 250 575 to 240 219 (contracted travel sales: 26 029; multi copy sales: 10 791).

Sunday Tribune has declined from 50 386 to 48 305 (sales below 50%: 11 375). Sunday Sun has fallen by -25.00%, from 54 904 to 41 177. The Sunday World falls -10.26%, from 45 211 to 40 573.

Ilanga Langesonto has declined from 33 743 to 31 846 and Isolezwe ngeSonto has fallen from 65 013 to 51 992 (-20.03%). Isolezwe ngoMgqibelo has gone from 65 645 to 55 416 (-15.58%).

In terms of the weeklies, The Post has inched up from 37 533 to 37 683 (sales below 50%: 2 809) while Ilanga has declined from 57 356 to 54 852. The Mail & Guardian has increased from 23 641 to 24 026 (multi copy sales: 6 000). Soccer Laduma is down from 235 907 to 219 166.

The MarkLives’ Biggest Circulation Per Issue Newspaper List*

Q2 2019

  1. Sunday Times: 240 219
  2. Soccer Laduma: 219 166
  3. Daily Sun: 112 155
  4. Rapport: 99 528
  5. The Star: 71 692  +1
  6. Sowetan: 70 038  +2
  7. Isolezwe: 68 618  -3
  8. Isolezwe ngoMgqibelo: 55 416  +1
  9. Ilanga 54 852
  10. Isolezwe ngeSonto: 51 992  -1

* Updated 2019/11/20

*South African titles only. Must have a cover price. Excludes free papers.

See also

 

Herman Manson 2017Herman Manson (@marklives) is the founder and editor of MarkLives.com.

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Published by Herman Manson

MarkLives.com is edited by Herman Manson. Follow us on Twitter - http://twitter.com/marklives

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