by Charlie Mathews & Kyle de Waal. The big lesson that has come from covid-19 is how adaptable people are, and how transformation is critical to becoming #FutureFit.
Category archives: Columns
Clover, your advertising is misguided
by Jarred Cinman. Permit me a moment of rare sanctimony for adland, if you will: this kind of lazy, unwise, poorly executed and embarrassing work demeans us all.
#AdForumSummit: Tech and consumers rule — IPG
by Johanna McDowell. IPG consists of many agencies in different disciplines but this presentation was about the group layers that support the various agencies.
Making the circle bigger — together #diversity
by Mimi Thurgood. How women in the creative industries can open up honest conversation, affect real change and raise other women.
Power Report: Don’t let “Can I speak to a manager?” get lost in translation
by Megan Power. Suggesting that only Karens call for the manager focuses attention on the complainant, instead of the unjust policy or service failing.
#AdForumSummit: The now and the next with MDC Partners
by Johanna McDowell. Advertising and marketing holding company, MDC Partners, is in a time of of deep strategy, planning its future and knowing that the human spirit is alive and well.
Clicks ’n Tricks: Shop ’til Facebook drops you #coronavirusSA
by Charlie Stewart. Merchants may wish to take note of Facebook’s chequered history before rushing to embrace Facebook Shops.
Dear Radio: Covid-19 accelerates change in radio #coronavirusSA
by Paulo Dias. From the dawn of 2020, it was evident that change was coming to the way we thought of radio and audio marketing.
#Transformers: Transforming startup culture [video]
by Charlie Mathews. A pragmatic, centred approach to building a business is transformational.
#AdForumSummit: Laws of culture with Omnicom’s Sparks & Honey
by Johanna McDowell. Instead of the Omnicom Group hosting a virtual session with all of its agencies, it opted to focus on one of its specialist agencies, Sparks & Honey.