Net#work BBDO’s new story for Tusker, TFG and WumDrop geolocate delivery, and new national beer day for SA — Cheryl Hunter’s weekly pick!
Category archives: Columns
Motive: Research and the power of empathy
by Kate Snyder. Empathy is a critical tool for businesses, stretching all along the spectrum from research to strategy execution.
Motive: My better, branded self
by Tenielle Maris. Brands need to be bold and intuitive enough to come up with something that actually *means* something.
Traditional trade and the R250bn opportunity
by Kim Penstone. It’s worth considering for a moment that R1 of every R5 spent in South Africa happens in the so-called ‘traditional trade’.
Big Q 2017: Game-changing opportunities ahead
by MarkLives. What are the expectations of South Africa’s marketing and advertising leaders for the industry in 2017? Last up is Bridgette Ramuluvhana.
SA TV Ratings: SABC 2 — top 20 primetime programmes Oct 2016
by MarkLives. The hottest primetime television shows on SABC 2 in South Africa revealed: TV ratings for the month of October 2016.
#MagLoveTop10: Sexiest magazine covers of 2016
by MediaSlut. Sexiness, as with beauty, is subjective but here’s my #MagLoveTop10 list of the sexiest magazine covers of 2016!
Standard Bank to expand BBBEE agency roster
by Herman Manson. The Standard Bank advertising account is not out to pitch, says a spokesperson for the bank.
EXCLUSIVE: AVATAR buys into M&C Saatchi’s SA network
by Herman Manson. Avatar Investment Holdings is set to acquire a significant minority stake in M&C Saatchi’s SA network.
Are advertising agencies still relevant?
by Bogosi Motshegwa. The world, business and its problems have become too complex for ad agencies.