by Herman Manson (@marklives) The Vodacom loss accounts for about 40% of Ireland/Davenport’s revenue, MD Sue Napier confirms, and will result in the agency contracting in size.
Category archives: Hermaneutics – Herman Manson
Meet an upgraded Springleap and its meta-consumers
by Herman Manson (@marklives) Once Springleap was famous for the funky but rather expensive T-shirts it produced through crowd-sourced design. Now the business has dropped T-shirts and embraced a new research-centric role under Trevor Wolfe.
Inside Rogerwilco — SA’s Drupal specialist
by Herman Manson (@marklives) Drupal, an open-source content-management platform, offered agency Rogerwilco a platform on which to build its specialised offering.
Building long-term consumer value drives Kaffeine
by Herman Manson (@marklives) Oscar Tango Marketing has been relaunched as a specialist CRM agency called Kaffeine. According to managing partner, Alistair Irving, the agency will marry creatively smart work with hitting the commercial bottom line, plus ensuring measurable return on investment for clients.
You’ve probably shopped at Design Partnership
by Herman Manson (@marklives) If you’ve walked into a Hungry Lion or a Standard Bank branch, MTN, Tile Africa, Nando’s, or even a Shoprite Liquor store, you would have experienced a retail environment designed by Design Partnership, the specialist retail-and-hospitality design consultancy.
EXCLUSIVE: Gavin Rooke launches The New Order
by Herman Manson (@marklives) No stranger to agency start-ups or pushing against conventional agency boundaries, Gavin Rooke has launched a new ad agency named The New Order.
EXCLUSIVE: New start-up agency Area 213 buying into ecommerce plays
by Herman Manson (@marklives) Be ready for a host of new start-up agencies in the South African market, says Ben Wren, co-founder of one of the newest, Area 213. According to him, the market opens up every couple of years as the local market goes through a period of acquisitions by global networks.
Fast Company’s own Dolly the sheep
by Herman Manson (@marklives) Being the first English language edition outside the US makes the South African edition Fast Company’s own Dolly the sheep, jokes editor Robbie Stammers, who wants to tap into a younger, more innovative, business readership.
#Loeries2014: Twerking in the dark
by Herman Manson (@marklives) Loeries 2014 has come and gone, in an avalanche of John Vlismas, balloons, anorexic-looking models in impossible heels, twerking and power outages. The Iron Throne made an appearance, too, as did Helen Zille and her Rottweiler.
Hermaneutics: What adland should learn in 2014 from 2013 #trendMARK
by Herman Manson (@marklives) What lessons can South Africa’s advertising agencies learn from the year that was? We offer a few. This feature first ran in trendMark. Read or download the full magazine via Issuu.