by Jarred Cinman. Like all good trend-watching articles, I will pare it down to three big things to watch out for in South African adland this year.
Author archives: Simone Puterman
#BigQ2020: The rise of behavioural science
by Rita Doherty. There’s a lot of buzz in the air about behavioural economics. But what is it exactly, and what does it mean for marketing?
Q5: EQ will get you everywhere, says Khanyi Mpumlwana [interview]
by Carey Finn. The FCB Joburg creative director and Find New Words co-founder has a few words for young women — and everyone else — in advertising.
Extract: Africa culturally predisposed to succeeding in future world of work
by Amanda Murray & Nokuthula Radebe. Africa’s rich diversity dividend and existing informal economic structure and skills acquisition processes closely match those of the emerging global gig economy.
#BigQ2020: Efficient vs effective
by Marc Horne. This is the era of opportunity, and it’s our chance to be part of defining how brands and agencies engage going into the future.
Watched: Top 10 TV shows deciphered — Dec 2019
by Richard Lord. Let’s wrap up 2019 and look at what December last year had in store for us from a TV-viewing perspective!
#BigQ2020: Client, agency expectations for 2020
by Keri-Ann Stanton. Adapt or die.
Clicks ’n Tricks: Tech that puts the customer first
by Charlie Stewart. One of the greatest challenges facing advertisers today is the effective incorporation of technology into campaign execution.
#BigQ2020: 20/20 vision
by Masego Motsogi. There are a few things that I strongly believe we may glean from years past and either continue to build on or start doing with great intent.
Fair Exchange: Managing long- vs short-termism in marketing
by Erna George. The shape of marketing is changing or, in some areas, has forever been altered, and it’s no longer a question of “either/or” but rather how to manage both.