Smart Africa TV: 44% of Kenya connected, but ad spend still on 2%

by Russell Southwood (@BalancingActAfr) In this interview, Gaurav Singh, chief digital officer at Scan Group, a leading African marketing services group, talks about how an increasing number of Africa’s citizens have access to digital devices (he cites 44% in Kenya) and that soon advertising spending will come to reflect this with a transition to digital online and social media.

Smart Africa TV: Social media and change in Angola

by Russell Southwood (@BalancingActAfr) In this interview, Miguel Gomes, editor of Novo Jornal, talks about the number of Internet users in Angola; the rise of smartphone use; the use of social media to campaign for access to water and electricity and for jobs for young people; and a new website that provides reviews of restaurants and places to go out to in Luanda.

Smart Africa TV: Guinness Africa on how it uses social media in Africa

by Russell Southwood (@BalancingActAfr) In this interview, Ross Haddow, brand manager — PR and Digital at Guinness Africa, talks about how the company uses social media; the size of its Guinness VIP platform; the increase in its digital advertising spend; and how he sees the future of social media in Africa.

Smart Africa TV: Steven Markovitz on a new African cinema

by Russell Southwood (@BalancingActAfr) Steven Markovitz of Big World Cinema on the box office success of Viva Riva and building African audiences; a new type of African cinema that’s not homework or medicine; the latest sci-fi project of Wanuri Kahui; and his documentary Rollaball about skate soccer in Ghana

Online CPD Courses Psychology Online CPD Courses Marketing analytics software Marketing analytics software for small business Business management software Business accounting software Gearbox repair company Makeup artist