by Russell Southwood (@BalancingActAfr) In this interview, Gaurav Singh, chief digital officer at Scan Group, a leading African marketing services group, talks about how an increasing number of Africa’s citizens have access to digital devices (he cites 44% in Kenya) and that soon advertising spending will come to reflect this with a transition to digital online and social media.
Tag archives: Smart Africa TV
Smart Africa TV: Social media and change in Angola
by Russell Southwood (@BalancingActAfr) In this interview, Miguel Gomes, editor of Novo Jornal, talks about the number of Internet users in Angola; the rise of smartphone use; the use of social media to campaign for access to water and electricity and for jobs for young people; and a new website that provides reviews of restaurants and places to go out to in Luanda.
Smart Africa TV: Guinness Africa on how it uses social media in Africa
by Russell Southwood (@BalancingActAfr) In this interview, Ross Haddow, brand manager — PR and Digital at Guinness Africa, talks about how the company uses social media; the size of its Guinness VIP platform; the increase in its digital advertising spend; and how he sees the future of social media in Africa.
Smart Africa TV: Steven Markovitz on a new African cinema
by Russell Southwood (@BalancingActAfr) Steven Markovitz of Big World Cinema on the box office success of Viva Riva and building African audiences; a new type of African cinema that’s not homework or medicine; the latest sci-fi project of Wanuri Kahui; and his documentary Rollaball about skate soccer in Ghana
Smart Africa TV: Eryca Freemantle on beauty brands in Nigeria
by Russell Southwood (@BalancingActAfr) Eryca Freemantle talks about how the international makeup brands are investing in Africa.