by Herman Manson. The full-service Cape Town-based agency is being renamed Dalmatian Advertising.
Tag archives: mike abel
M&C Saatchi PLC acquires Creative Spark
by Herman Manson. M&C Saatchi PLC has acquired Creative Spark to house conflict work from M&C Saatchi Abel and to boost digital skills within SA group.
M&C Saatchi Abel: Five years after the lords came calling
by Herman Manson (@marklives) Twelve people and Mike Abel sat on the floor of an empty office in Cape Town’s De Waterkant. The office had no furniture, his agency no clients and the great recession was in full swing. That was five years ago.
M&A spree even as new ownership rules loom
by Herman Manson (@marklives) The South African ad industry has recently seen a series of takeovers and mergers of high-profile independent agencies by global communications networks — WPP and Publicis, specifically — thanks to accelerated interest in the African comms landscape and a cheap rand. Some independents are worried by the Competition Commission’s seeming lack of concern regarding this acquisition spree and the increased local-market dominance.
Mike Abel: Start building your ark
by Mike Abel. Now is the moment to develop and adopt aggressive market-share offensive strategies which are specifically ‘tough-time’ friendly.
Ad of the Week: Pop-up Street Store for the homeless shows real heart
by Oresti Patricios (@orestaki) Don’t you love it when intelligent people apply smart thinking to innovate solutions to social problems? If you’re like me, you’ll love what the team of clever clogs at M&C Saatchi Abel have come up with to try and help Cape Town’s needy — a pop-up Street Store for the homeless!
Mike Abel: The Big Idea is simply no longer BIG enough
by Mike Abel. Our traditional view of the Big Idea itself can no longer be the standalone silver bullet to communication success.
Do social media conversations about your brand convert to sales?
by Mike Abel & Sean Bonthuys. Wat many plans still fail to distinguish is the difference between social media as a network, a channel or a tool. Or any combination thereof.
Mike Abel: Opinions on Advertising
by Mike Abel. The big question is: When to judge and when not to?
The agency blueprint that rocked the ad market
Two years ago the scene was radically different for Mike Abel, who had just returned from a stint in Australia, to start his own agency. As any agency person departing that market for these home shores will tell you, the market instantly starts talking tail between the legs, didn’t cut it, running for home wounded stuff.