by Oresti Patricios (@orestaki) Two of South Africa’s favourite fast-food chicken outlets, Chicken Licken and Nando’s, have seen new television commercials flying forth from their creative coops. And — happy day — both use humour to market the respective (but competing) brands.
Tag archives: by Oresti Patricios
Ad of the Week: More than a jersey
by Oresti Patricios (@orestaki) Call them what you will, South Africa’s oldest soccer club, the Orlando Pirates, is part and parcel of SA life and culture. The 140 BBDO TV commercial featured this week is ostensibly to promote the Pirates’ jersey but it does much more than just that.
Ad of the Week: It’s hip, Jim. But not as we know it
by Oresti Patricios (@orestaki) What happens when you look around you and almost everyone’s a hipster, except you? As with all cultural phenomena, hipsterism has hit full stride and is now the source of many a meme, and has broken into the commercial mainstream. So no surprise *drumroll* that hipsterism is the focus of this week’s wickedly clever advertising campaign from FoxP2 for Garagista.
Ad of the Week: When you hear the beep…
by Oresti Patricios (@orestaki) Obviously, it’s in a cellphone company’s best interests to maximise airtime spent; so, when Cell-C recently noted an increasing trend for people to drop calls instead of leaving messages, it wanted to sell the idea that leaving and listening to voicemail is something special. Hence the charming new TVC,”Don’t hang up — it’s more than a message”, by 1886 FCB Johannesburg.
Ad of the Week: Flights of imagination
by Oresti Patricios (@orestaki) This week, prepare to have a good belly laugh, thanks to the new campaign created for Student Flights by the specialist travel company’s advertising partners, TBWA\Hunt\Lascaris Johannesburg.
Ad of the Week: Sanlam’s super-duper boy
by Oresti Patricios (@orestaki) It has been a trend lately for ads to look back at ‘the old days’ with a strong sense of nostalgia. This week we go ‘retro’ again, with an ad from King James Group that harks back to the ’60s: Sanlam’s ode to youth and the patience that’s required to build wealth in the long term.
Ad of the Week: The mother-trucking big burger
by Oresti Patricios (@orestaki) Fast food is an incredibly competitive segment of the market, and the competition hots up even more when it comes to the chicken wars. Chicken Licken delivers a power punch with its new television commercial from Net#work BBDO, “Big John”, which is a whole barrel full of chuckles.
Ad of the Week: You have a right to know
by Oresti Patricios (@orestaki) Right2Know is an organisation that was formed in 2010 to oppose the Secrecy Bill, and it has continued to do so in the form of parliamentary lobbying, street demonstrations and various campaigns. The latest took the form of an email campaign by Ireland/Davenport.
Ad of the Week: Changing the world, one school at a time
by Oresti Patricios (@orestaki) Education remains a challenge in South Africa and is a space where old apartheid spending still continues to directly impact learner’s outcomes. Ad agency Joe Public, led by Pepe Marais, is part of an organisation that has taken on this challenge — One School at a Time.
Ad of the Week: Trust me, I’m a doctor
by Oresti Patricios (@orestaki) The last time I was affected deeply by a Coronation ad was in 2012, with the true story of Lawrence Anthony, “the elephant whisperer”. The new ad, from Net#work BBDO, sticks with the powerful message of “Trust is Earned”, as well as with using a remarkable but true narrative to demonstrate the power of trust — the story of Dr Albert-André Nast, a doctor in the French village of Chelles.