by Herman Manson (@marklives) Sanlam, the listed South African financial services group, has announced a brand refresh and updated positioning. The group will sport a refreshed logo and a new payoff line, as well as a new brand architecture and communication aimed at a younger audience, according to Yegs Ramiah, chief executive of Sanlam Brand.
Tag archives: by Herman Manson
eBay intensifies Gumtree SA investment
by Herman Manson (@marklives) Claire Cobbledick has moved out of the adland bubble and on to client side. Formerly the MD at storied Cape Town agency The Jupiter Drawing Room, she now reports to eBay as head of marketing for its Gumtree SA classifieds brand. This has resulted in a shift in her understanding of client/agency relationships.
BrandMapp steps into market research breach
by Herman Manson (@marklives) WhyFive, the market research firm launched by Stuart Lowe, the former MD of media house Ramsay Media, is stepping up its market presence as the sector is faced by uncertainty about the future of AMPS.
Undercover Boss SA producers merge content marketing and entertainment
by Herman Manson (@marklives) Peter Gird is an adman-turned-producer and, in the face of limited production spend by South Africa’s broadcasters, he has set out to merge TV content and advertising like it’s never been done in SA before with the localised edition of hit reality series, Undercover Boss.
As agency goes bust, Shoprite asks Ninety9Cents to curate account
by Herman Manson (@marklives) Shoprite’s ad agency has gone into liquidation, the retailer has confirmed. Shoprite Checkers marketing director, Neil Schreuder, says that the liquidation of Shoprite’s advertising agency, Salient, has had no impact upon the business operations of the company.
The agency boss who wants to hit the reset button on media
by Herman Manson (@marklives) New MEC Cape Town MD John Beale thinks media agencies are in deep deep trouble, what with a dysfunctional revenue model and an old school obsession with traditional paid-for media, and that they will be toast in five to ten years if lots of things don’t drastically change — such as their business model, positioning and offering.
Ads and media tweets
by Herman Manson (@marklives) Not an awful lot seems to have been written about sponsored tweets making their way into the Twitter feeds of media organisations or journalists until a mini blowout early last year.
Jupiter Cape Town goes for new cool with global, digital work
by Herman Manson (@marklives) The Jupiter Drawing Room (Cape Town) has come off ‘two horrendous’ years, admits agency head Kevan Aspoas. During that time, the agency lost two major accounts, namely Woolworths and Sanlam. “It knocked our psyche,” admits Aspoas. But he believes the agency is getting its mojo back.
Ije Nwokorie and the messy truth #designindaba
by Herman Manson (@marklives) Design Indaba 2014 speaker Ije Nwokorie believes in making a mess — especially when it comes to brands and branding. His unconventional but highly successful approach to marketing is traced, by Nwokorie himself, to his upbringing in rural Nigeria, and the creativity he had to display in dodging bullies and buses.
Hermaneutics: What adland should learn in 2014 from 2013 #trendMARK
by Herman Manson (@marklives) What lessons can South Africa’s advertising agencies learn from the year that was? We offer a few. This feature first ran in trendMark. Read or download the full magazine via Issuu.