Media Design: Assemble Papers, El Corno, Hacking Finance, TIME

Shane de Lange (@shanenilfunct)’s weekly analysis of media design from South Africa and around the world:

  • Online: Assemble Papers takes an ethicurean approach to urbanisation, the built environment, industry and globalisation 4.0, and does so with tact and taste
  • Iconic: El Corno Emplumado was an obscure surrealist review, published from the multinational perspective of Latin America
  • Independent print: Hacking Finance focuses on outsider perspectives and ulterior spaces in and around the fintech industry
  • Commercial print: TIME promotes an attitude of optimism through art as antidote for a world plagued by division and bigotry

Find a cover we should know about? Tweet us at @Marklives and @shanenilfunct.
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Print

TIME, February 2019 — Nelson MakamoHeart-Love-Polygon-Geometric-Flat-Design-Icon-Illustration by lekkyjustdoit courtesy of FreeDigitalPhotos   TIME (US), February 2019

Only a few weeks after Studio Muti’s contribution, South African talent features once more on the cover of TIME magazine. Showcasing the work of SA artist, Nelson Makamo, the cover image is a portrait of a young girl, his cousin, whom he currently supports through school. There is a visible hunger to build, learn and progress that is implied by the childlike rendering of the glasses over her eyes. The naivety innate to Makamo’s representation relates to a perspective that embraces the possibilities of the future, education, and having the ability to see, to be enlightened and aware, to improve and support a consciousness that opens a space for optimism to exist. This perspective is further implied by the Makomo’s title: “Vision of a limitless future”.

The issue dissects idea of optimism, and the representation thereof in the world, and doesn’t fall into the trap of blind optimism that is normally a reinforced sense of fear disguised as hope. Optimism here, which is far more-layered and -dynamic, cements the fact that culture makes us human, and as conscious and enlightened individuals we can make positive contributions that can make the world a better place, and not simply destroy, expect, take, and consume all the time. Guest edited by filmmaker Ava DuVernay, who is a patron of Makomo’s work, this cover introduces TIME’s Optimism issue. This is a time plagued by corruption, prejudice, division, bigotry and bias, where the production of culture being is required, more than ever. to help combat these destructive forces, and DuVernay’s introductory text incapsulates this sentiment, which is the overall sentiment of this issue: “Why art is the antidote for our times.”

 

Heart-Love-Polygon-Geometric-Flat-Design-Icon-Illustration by lekkyjustdoit courtesy of FreeDigitalPhotos   Hacking Finance (US), issue #1, December 2018/January 2019

Hacking Finance, issue 1, Dec 2018-Jan 2019 - print and onlineA project of Anthemis, Hacking Finance was founded by a band of fintech investors, bankers, academics and the like who have alternative ways of seeing the global financial services industry. Following experimental paths that could adapt more effectively to the new challenges of the information age, Hacking Finance is a fintech publication for outsiders of all kinds, whether inside the sector or not. This first issue is themed “Movement”, implying the development of a new consciousness, and includes some pretty odd angels, such as skateboarding and capitalism, and intergalactic commerce.

Focusing on ulterior spaces in and around the industry, Hacking Finance has an experimental approach, to say the least, embracing traditionally ‘low-brow’ tendencies that invites critical thinking through various hacks, mashups, remixes, and glitches. As a result, Hacking Finance is a magazine that is as aesthetically eccentric as it is ethically — culture production in motion. The magazine is a quality piece of publication craft but the website is arguably more successful than the printed version when it comes to experimentation. With editorial design and layout by Out of Office, the cover features a work by Spanish illustrator, Cynthia Alfonso, that is borderline xeno-modernist in its visual language and approach, with its mashup of surrealist, Memphis, gothic, and low-brow influences.

 

Online

Heart-Love-Polygon-Geometric-Flat-Design-Icon-Illustration by lekkyjustdoit courtesy of FreeDigitalPhotos   Assemble Papers (Australia), February 2019

Assemble Papers, issue 10, February 2019 - print and onlineSporting the strapline, “The culture of living closer together”, Assemble Papers immediately announces that it is in the business of culture production. The magazine’s site is a beautiful example of web craft, and successfully takes the baton from its printed iteration online, maintaining synergy across platforms, structurally, ethically, and aesthetically. Published by Assemble, a Melbourne-based architecture and property development firm, Assemble Papers focuses on ‘small footprint living’. Embracing optimism through the full cultural gamut of art, design, craft and discourse, it brings to the fore socioeconomic and environmental issues related to ethical food consumption and production, minimising waste production, recycling already produced waste, and the like related to the considered use of our planet’s resources.

The print publication is a biannual, and available as a free handout in Australia. The magazine’s online iteration is updated weekly, with new content related to ethicurean approaches to urbanisation, the built environment, industry and gloablsation 4.0.

 

Iconic

Heart-Love-Polygon-Geometric-Flat-Design-Icon-Illustration by lekkyjustdoit courtesy of FreeDigitalPhotos   El Corno Emplumado (The Plumed Horn) (Mexico), 1962–1969

El Corno, issue 1 1962, issue 18 1962 and issue 27 1962Based in Mexico City, El Corno Emplumado (“The Plumed Horn”), also known as “El Corno”, was an independent, avant-garde quarterly edited by Margaret Randall and Sergio Mondragón, both active writers, activists, and academics. From 1962 until 1969, El Corno was produced as a bilingual journal focused on Latin and North American counterculture, often exhibiting the influence of surrealism and The Beat Movement in support of social justice and consciousness.

The journal’s title was derived by merging the idea of the jazz horn from North America with the ancient story of Mesoamerica’s Quetzalcoatl (a fierce, feathered serpent-like figure from Latin- and South-American mythology), suggesting a splice between two cultures. As many of the its covers portray, El Corno was experimental and eclectic, publishing content from varying contributors from communist guerrillas to Catholic priests. Although there were Catholic undertones, El Corno was non-denominational and all-inclusive, often embracing the work of amateur poets and underground exponents.

All in all, 31 issues were published, with some interesting contributions, including a cover for issue #18 featuring a fragment of Picasso’s Guernica, with the words “Stop the war in Vietnam Now!”, and an obscure surrealist collage by Robert David Cohen on the cover of issue #27. The journal’s usual distribution amounted to 3 000 copies worldwide, vehemently independent, archetypally underground, tenets of a culturally relevant publication in the making. El Corno saw its demise after it backed Mexico’s controversial Student Movement in 1968, forcing its closure by 1969.

References

 

 

Shane de LangeShane de Lange (@shanenilfunct) is a designer, writer, and educator currently based in Cape Town, South Africa, working in the fields of communication design and digital media. He works from Gilgamesh, a small design studio. Connect with him on Pinterest and Instagram.

Media Design, formerly Cover Stories and MagLove, is a regular slot deconstructing media cover design, both past and present.

— One subscription form, three newsletters: sign up now for the MarkLives newsletter, including Ramify headlines; The Interlocker, our new monthly comms-focused mailer; and Brands & Branding, launching soon!

Weekend newspapers lead losses in ABC Q4 2018

by Herman Manson (@marklives) The Audit Bureau of Circulations of South Africa has released newspaper-circulation statistics for the period October–December 2018 (ABC Q4 2018); see our consumer magazine ABC analysis here.

Newspaper overview

  • Total newspaper circulation declined declined by 1.6% on the previous quarter, and by 3.3% on the prior year.
  • Daily newspapers declined by 1.9% on the previous quarter, and by 7.6% on the prior year.
  • Weekly newspapers declined by 6.7% on the previous quarter, and by 8.7% on the prior year.
  • Weekend newspapers declined by 3.5% on the previous quarter, and by 8.9% on the prior year.
  • Local newspapers declined by by 0.2%on the previous quarter, and by 6.0% on the prior year.
  • Free newspapers declined by 1.1% on the previous quarter, and by 1.3% on the prior year.

Daily papers

Business Day, 2019In Gauteng, Pretoria News has declined from 12 532 to 12 442 (copy sales = 6 968) in the corresponding previous  period (Q4 2017). Beeld has fallen from 35 934 to 32 500. The Star has climbed from 74 520 to 75 772 (sales below 50% = 10 777). Sowetan is down from 71 797 to 70 392.

In the Cape, Die Burger (Eastern and Western Cape editions) has declined from 47 400 to 41 533 (after moving the Eastern Cape edition to digital only, except for a printed Friday paper; the regional edition subsequently has seen its circulation fall -61.49%).

The Cape Argus has decreased from 27 662 to 27 001 (sales below 50% = 3 472), while the Cape Times has declined from 29 673 to 29 353 (sales below 50% = 3 181). Son has fallen from 66 043 to 55 126.

In the Eastern Cape, Daily Dispatch has fallen from 17 958 to 15 468, and The Herald from 17 067 to 16 318.

In KwaZulu-Natal, the Daily News is down from 23 508 to 23 241 (sales below 50% = 3 679, contracted travel sales = 4000) and The Mercury has fallen from 25 432 to 25 175 (sales below 50% = 3 859, contracted travel sales = 3 647). The Witness has declined from 11 641 to 10 926.

The Citizen has fallen from 42 951 to 42 045 (multi copy sales = 4 318, contracted travel sales = 8 290) and Business Day has declined from 20 313 to 20 014 (sales below 50% = 3 656). The Daily Sun has continued its decline, falling from 143 981 to 119 772. Isolezwe has fallen from 79 476 to 73 141.

Volksblad has declined from 13 906 to 13 784. Diamond Fields Advertiser has decreased from 7 599 to 6 966.

Leading declines (YOY)*

Daily Sun:  -16.81%
Son:  -16.53%
Daily Dispatch:  -13.87%
Die Burger:  -12.38%
Beeld:  -9.56%
Diamond Fields Advertiser:  -8.33%
Isolezwe:  -7.97%

*Circulation compared to corresponding previous period (Q4 2017); excludes regional editions.

Weekly & weekend papers

PDaily Sun posterretoria News Saturday has declined from 7 357 to 6 645 (sales below 50% of cover price: 1 400); the Saturday Star from 44 978 to 44 200 (sales below 50% of cover price: 5 260, contracted travel sales – 6 675); and the Weekend Argus (Saturday and Sunday editions) from 51 675 to 49 612 — but Independent on Saturday has inched up from 35 299 to 35 598 (sales below 50% of cover price increases substantially to 8 793).

Saturday Beeld has climbed from 36 105 to 38 072; but Saturday Burger has fallen from 60 502 to 49 717 (after discontinuing its Eastern Cape edition) and Daily Dispatch Weekend Edition (formerly Saturday Dispatch) from 14 973 to 14 713.

City Press has fallen from 56 056 to 46 498 and Rapport from 112 949 to 105 900. The Sunday Times has declined from 261 024 to 250 176 (contracted travel sales = 33 059, multi copy sales = 11 956).

Sunday Tribune has inched up from 49 903 to 50 615 (sales below 50% climbs to 10 805). Sunday Sun has continued its collapse from 68 342 to 46 352, as has does the Sunday World, falling from 51 407 to 38 901.

Ilanga Langesonto has declined from 34 997 to 33 093 and Isolezwe ngeSonto has fallen from 62 382 to 55 156. Isolezwe ngoMgqibelo has gone from 63 225 to 57 016.

In terms of the weeklies, The Post has fallen from 40 027 to 38 065(sales below 50%: 2 008) and Ilanga from 57 887 to 56 456. The Mail & Guardian has declined from 27 969 to 25 834. Soccer Laduma is down from 250 006 to 223 515.

Leading declines — weekend papers (YOY)*

Sunday Sun:  -32.18%
Sunday World:  -24.33%
Die Burger (Weekend):  -17.83%
City Press:  -17.05%
Son op Sondag:  -15.41%
Isolezwe ngeSonto:  -11.58%

Leading gains — weekly papers (YOY)*

Beeld (Saturday):  +5.45%

*Circulation compared to corresponding previous period (Q4 2017); excludes regional editions.

The MarkLives’ Biggest Circulation Per Issue Newspaper List*

Q4 2018

  1. Sunday Times: 250 176
  2. Soccer Laduma: 223 515
  3. Daily Sun: 119 772
  4. Rapport: 105 900
  5. The Star: 75 772
  6. Isolezwe: 73 141
  7. Sowetan: 70 392
  8. Isolezwe ngoMgqibelo: 57 016
  9. Ilanga: 56 456
  10. Isolezwe ngeSonto: 55 156

Son: 55 126
Sunday Tribune 50 615
Die Burger (Saturday): 49 717
Weekend Argus: 49 612
Sunday Sun: 46 352
City Press: 46 498

*South African titles only. Must have a cover price. Excludes free papers.

See also

 

Herman Manson 2017Herman Manson (@marklives) is the founder and editor of MarkLives.com.

— One subscription form, three newsletters: sign up now for the MarkLives newsletter, including Ramify headlines; The Interlocker, our new monthly comms-focused mailer; and Brands & Branding, launching soon!

Magazines fall by 19.7% year on year — ABC Q4 2018

by Herman Manson (@marklives) The Audit Bureau of Circulations of South Africa has released consumer-magazine circulation statistics for the period October–December 2018 (ABC Q4 2018); see our newspaper analysis here.

Magazine overview

  • Total magazine circulation declined by 8.4% on the previous quarter, and by 19.7% year-on-year
  • Consumer magazines declined by 3.8% on the previous quarter, and by 12.4% on the prior year
  • B2B magazines increased by 8.9% on the previous quarter, and was similar to the prior year
  • Custom magazines declined by 11.9% on the prior quarter, and by 17.8% on the prior year
  • Free magazines declined by 38.3% on the prior quarter, and by 40.2% year-on-year.

The business press

Finweek, 7-20 February 2019Finweek has fallen from 18 209 to 15 423 (total free copies = 2 533) in the corresponding previous reporting period (Q4 2017). Financial Mail has bucked the trend and increased from 13 016 to 13 910.

Forbes Africa has fallen from 19 293 to 14 109 (total free = 1 516) and Noseweek is down from 12 374 to 9 882. Entrepreneur announced it would cease publication of the print edition to focus on digital. Your Business Magazine has been discontinued.

Landbouweekblad has fallen from 27 292 to 22 723 and Farmer’s Weekly has declined from 11 3348 to 10 421.

Leading declines (YOY)*

Forbes Africa:  -26.87%
Noseweek:  -20.14%
Finweek:  -15.13%

Entertainment & celeb news

People has seen its circulation decrease from 35 149 to 29 575. TV Plus (Afrikaans) is down from 28 057 to 22 564 and the English edition has slid from 15 490 to 11 164. Taalgenoot has moved from consumer to custom magazines.

Bona has grown from 62 687 to 66 887 in the previous corresponding reporting period. Drum has fallen from 37 200 to 27 288; Huisgenoot from 185 002 to 174 683; and YOU from 95 359 to 88 301.

The Big Issue has fallen from 11 165 to 8 769.

Leading declines (YOY)*

TV Plus (English):  -27.93%
Drum:  -26.65%
People:  -23.21%
TV Plus (Afrikaans):  -19.58%
People:  -15.86%

Home & gardening, leisure

Bona, February 2019Condé Nast House & Garden has fallen from 30 633 to 25 783 (total free = 7 417). Food & Home  Entertaining has declined from 23 003 to 16 877 (total free: 2 147). Tuis Home has climbed from 81 505 to 82 179 (total free = 5 605) and VISI has gone up from 15 082 to 15 257. Easy DIY has increased from 10 000 to 13 020.

House & Leisure has inched up from 18 397 to 18 635. SA Home Owner is down from 36 895 to 32 852 (total free: 6 533), and SA Garden and Home has fallen from 43 128 to 39 204 (total free: 2 784). Idees/Ideas has decreased from 18 423 to 17 593.

ELLE Decoration has been discontinued.

Leading declines (YOY)*

Food and Home Entertaining:  -26.63%
Conde Nast House & Garden:  -15.83%
SA Home Owner:  -10.96%

Leading gains (YOY)

Easy DIY:  +30.20%
The Gardener/Die Tuinier:  +8.52%

Men’s market

Very Interesting has declined from 18 140 to 17 561 (total free = 4 854) in the previous corresponding reporting period, while Men’s Health has fallen from 32 260 to 23 452 (total free: 2 689). GQ went from 16 839 to 15 577 (total free: 6 501).

Popular Mechanics has grown from 24 823 to 30 345 (total free: 3 950); but Stuff has jumped from 11 006 to 21 362 (total free: 1 902).

Destiny Man has been discontinued.

Leading declines (YOY)*

Men’s Health:  -27.30%

Leading gains (YOY)

Stuff:   +94.09%
Popular Mechanics:   +22.25%

Hitting the road

Leisure Wheels has climbed from 14 409 to 17 956 (total free = 4 897), while CAR has increased from 61 662 to 65 283 (total free = 4 658). Speed and Sound has declined from 23 940 to 22 695 and SA4x4 has fallen from 15 285 to 13 586. Caravan & Outdoor Life/Kamp & Karavaan has grown from 16 136 to 18 683. Driven has inched up from 16 389 to 16 458.

Weg!/Go! is down from 58 774 to 56 932 (total free = 6 696) but Getaway has grown from 38 677 to 41 077 (total free = 11 760). SA Country Life has decreased from 29 788 to 26 641 (total free = 1 643). Weg!/Go! Platteland has fallen from 32 729 to 29 176.

Leading declines (YOY)*

SA4x4:  -11.12%
Speed & Sound:  -5.20%

Leading gains (YOY)

Leisure Wheels:  +24.62%
Caravan & Outdoor Life/Kamp & Karavaan:  +15.78%

Woman’s general

Cosmpolitan, January–February 2019ELLE has been discontinued, as has Destiny and Marie Claire.

Glamour has changed frequency, and has fallen from 43 483 to 33 607 (total free = 12 106). Fair Lady is down from 37 431 to 35 624 (total free: 2 649) while Cosmopolitan has climbed from 35 763 to 37 683 (total free = 3 728). True Love increased from 31 925 to 36 330.

Good Housekeeping/Goeie Huishouding has grown from 37 891 to 38 632 (total free: 3 758). Move! has fallen from 65 960 to 53 524. Vroue Keur has dropped from 48 829 to 43 554. Woman and Home is down from 77 054 to 67 724 (total free: 2 680).

Kuier has declined from 94 851 to 91 964, Rooi Rose has decreased from 70 546 to 64 406. Sarie has increased from 61 726 to 66 585 (total free = 6 081). Essentials has declined from 21 453 to 18 388. Fitness Magazine has resigned.

Your Family is down from 27 511 to 22 989, and Women’s Health has decreased from 34 387 to 26 005.

Leading declines (YOY)*

Women’s Health:  -24.38%
Move!:  -18.85%
Your Family:  -16.44%
Essentials:  -14.29%
Women & Home:  -12.11%
Vroue Keur:  -10.80%

Leading gains (YOY)

True Love:  +13.80%
Sarie:  +7.87%
Cosmopolitan:  +5.37%

The MarkLives’ Big Magazine list**

Q4 2018

  1. Huisgenoot: 174 683
  2. Kuier: 91 964  +2
  3. YOU: 88 301
  4. Tuis/Home: 82 179  +1
  5. Woman and Home: 67 724  +3
  6. Bona: 66 887  +4
  7. Sarie: 66 585
  8. CAR: 65 283  -2
  9. Rooi Rose: 64 406  +2
  10. Weg/Go!: 56 932  -1
  11. Move!: 53 524

Notes: Taalgenoot, Sports Club (TFG), Kids Super Club (TFG), MyKitchen (TFG) and Foschini Living Space all moved back to custom magazines, and therefore automatically fall out of our ranking.

  • *Year on year. Only titles covered in this feature; not all titles in ABC category; excludes titles with recent frequency changes.
  • **By total circulation. Must have a cover price. Annuals excluded. Movement on the Big Magazine list compared to Q3 2018 data.

See also

 

Herman Manson 2017Herman Manson (@marklives) is the founder and editor of MarkLives.com.

— One subscription form, three newsletters: sign up now for the MarkLives newsletter, including Ramify headlines; The Interlocker, our new monthly comms-focused mailer; and Brands & Branding, launching soon!

#AgencyLeaders2018: Agency diversity & transformation Jozi

by Herman Manson (@marklives) Today we reveal, as part of our annual Agency Leaders poll, which agency is considered to have contributed the most to agency diversity and transformation in the minds of their peers in Joburg during 2018!

This agency, in the minds of its regional peers, made the most-significant contribution to agency diversity and transformation in the City of Gold. While many of our voters would have focused on BBBEE as a primary criteria informing their votes, a positive contribution to gender and LGBTQI diversity came into play in some votes. While many of those polled noted BBBEE and gender equality as key metrics, they also noted a lack of information into LGBTQI diversity at agencies.

Instead of only naming the agency here, we invited it to share with us what agency diversity and transformation means to it — the business, its people and its clients.

Every year since 2012, MarkLives has been polling South Africa’s top agency leaders to find out what they think of their competitors, whom they see as effective managers and great creative leaders, and where they believe their future competition is likely to come from. Last week we revealed the Cape Town results, and the national results come next week, and our remaining categories the week after.

Agency diversity & transformation (Jozi)

FCB Africa

Brett Morris November 2018
Brett Morris, FCB Africa GCEO and GCCO.

by Brett Morris (@BrettWrote) Transformation is an ongoing pursuit for us and is all about authentic transformation and true ownership. So, today we have shareholding across three critical pillars: staff, investors and our broad based partner. In total, we are 55% black-owned and 32% black female-owned, and we are a Level 1 BBBEE contributor. We are also currently the only large black-owned network agency not reliant on modified flowthrough.

We are continually driving this agenda and we’ve managed to move the needle significantly every year in terms of number of black staff, up from 56% in 2016 and to 64% in 2018. We have 64% female staff, also with a small increase year-on-year. And, at the most-senior level where we have historically been most under-represented, we have also significantly increased the number of black executives, with 80% of all executive appointments in the last two years being black. In addition, 70% of all appointments across the entire group have been BBBEE candidates.

But that really is just the beginning of the journey and we’re far from done. Our ultimate goal is to become a model for authentic transformation in South Africa, by using all our knowledge and creativity to help redress the injustices of the past and create an inclusive environment that is sustainable for all South Africans. In order to do this, we need to create an environment where all our people feel completely safe and secure to express their unique views and that they belong to an inclusive workplace that is reflective of all our country’s diversity. This has to be a focused and daily pursuit.

To this end, not a day goes by without us having a deliberate conversation about how we address the needs and desires of SA’s consumers in a way that authentically resonates with them. Ultimately, we are here to build more legacy-making, equity-building campaigns for our clients — this a hallmark of FCB Africa and something that will always drive us. Lighting our fire, however, is our desire for the agency’s makeup to mirror that of the country’s population.

Brett Morris is group CEO and group CCO of FCB Africa, and our 2018 Most Admired Ad Agency Boss for Jozi (a position he has held since 2014).

 

Previously: In 2017, the first time we ran this specific category, it was Collective ID.

 

How the poll works

In November 2018, we invited a panel of 120 agency executives — creative and management, and ranging over a wide spectrum from small- and medium-sized to network agencies — to nominate their most-admired agency and agency leaders regionally (for Johannesburg or Cape Town) and nationally (South Africa). Execs couldn’t nominate their own agencies or staff members. All the nominations were then tallied up for the final result. The editors of MarkLives held two votes in the final poll.

Note: Runner-up(s) will only be named if they achieved a good nomination tally relative to the winner’s position. Contenders are named if they stand out significantly above other nominees but weren’t able to close in on the winner’s tally. The most-admired agency of the year is disqualified from the One to Watch category; votes cast in its favour in this category are discarded.

See also

 

Herman Manson 2017Herman Manson (@marklives) is the founder and editor of MarkLives.com.

— One subscription form, three newsletters: sign up now for the MarkLives newsletter, including Ramify headlines; The Interlocker, our new monthly comms-focused mailer; and Brands & Branding, launching soon!

#AgencyLeaders2018: Most admired ad agency in Jozi

by Herman Manson (@marklives) Today we reveal, as part of our annual Agency Leaders poll, which agencies were most admired by their peers in Johannesburg during the course of 2018!

Every year since 2012, MarkLives has been polling South Africa’s top agency leaders to find out what they think of their competitors, whom they see as effective managers and great creative leaders, and where they believe their future competition is likely to come from. Last week we revealed the Cape Town results, and the national results come next week, and our remaining categories the week after.

The most-admired ad agency in Jozi

Joe Public United website carousel image Feb 2019Joe Public United

Joe Public United continues its dominance as Joburg’s most highly regarded advertising agency. It has won the accolade outright five times over the last seven years, last year sharing the top slot with The Odd Number.

In terms of creative performance, it was the no. 1 ranked agency at Loeries 2018, Assegai Awards 2018 and  New Generations Awards 2018, as well as Pendorings 2018.

In a tough economic year, the group grew revenue grew by 5% for the period Jan–Nov 2018 (compared to Jan–Dec 2017). Group staff numbers grew 8.5%, from 275 to 298 (compared to Jan–Dec 2017). Its current annual revenue band (not billings) sits between R200–R250m. New business gained included Altron, Edcon Active, SABMiller (Flying Fish and Castle Free), CTM, Converse, Tour Vest and Revlon.

It was announced in September 2018 that Khuthala Gala Holten, Joe Public deputy MD, had been promoted to MD of the ATL agency, while Xolisa Dyeshana took on creative leadership as ATL CCO. Pepe Marais (our joint 2018 Runner-up Most Admired Creative Leader for Jozi), Gareth Leck (our 2018 Runner-Up Most Admired Ad Agency Boss for Jozi) and Laurent Marty (group strategic director) moved across into group roles.

“Our greatest challenge has been to realign our people to our Growth purpose amidst the ongoing growth of our business,” says Marais, group chief creative officer. “Culture is the key ingredient to growing a sustainable business, and a key ingredient to our successes.”

Previously: In 2017, it was a tie between Joe Public United and The Odd Number. In 2016, it was FCB Africa. Between 2012 and 2015, Joe Public United won this accolade each year.

 

The runner-up

This year, Joe Public United led this regional poll by such a massive margin that we decided not to name a runner-up.

Previously: In 2017, it was FCB Africa. In 2016, Ogilvy & Mather Johannesburg was our runner-up. In 2015 and 2014, FCB Africa was voted our runner-up. In 2013, it was Ireland/Davenport (now Collective ID). In 2012, our inaugural poll, the runners-up were Black River FC and M&C Saatchi Abel.

 

How the poll works

In November 2018, we invited a panel of 120 agency executives — creative and management, and ranging over a wide spectrum from small- and medium-sized to network agencies — to nominate their most-admired agency and agency leaders regionally (for Johannesburg or Cape Town) and nationally (South Africa). Execs couldn’t nominate their own agencies or staff members. All the nominations were then tallied up for the final result. The editors of MarkLives held two votes in the final poll.

Note: Runner-up(s) will only be named if they achieved a good nomination tally relative to the winner’s position. Contenders are named if they stand out significantly above other nominees but weren’t able to close in on the winner’s tally. The most-admired agency of the year is disqualified from the One to Watch category; votes cast in its favour in this category are discarded.

See also

 

Herman Manson 2017Herman Manson (@marklives) is the founder and editor of MarkLives.com.

— One subscription form, three newsletters: sign up now for the MarkLives newsletter, including Ramify headlines; The Interlocker, our new monthly comms-focused mailer; and Brands & Branding, launching soon!

Market Research Wrap: Connecting with the multitasking generation

by MarkLives (@marklives) Our weekly wrap of the latest market and consumer research:

  • Transmedia on the rise
  • In-store personalisation

Temporal fluidity

Generation Fluid White Paper coverFluidity is what sets Generation Z apart from other generations according, to the new white paper produced by Joe Public Shift, “Generation Fluid: Understanding the dynamics of today’s youth market”. Market Research Wrap presents the second excerpt in a four-part series. [Cheryl Hunter]

Gen Z is frequently described as being the multitasking generation, fluidly spreading time and attention across multiple activities and multiple devices or screens. With attention spans decreasing and cynicism increasing, there has never been a greater need for competing brands to focus on their audience and embrace multimedia. The rapid incline in social media and ‘information overload’ leave advertisers with the difficult challenge of capturing their audience, especially considering the multiple online channels available to young consumers.

Transmedia is on the rise: different (often bite-sized) components of a story are communicated across multiple channels in order to build a holistic content experience. This is more than just traditional multichannel campaign thinking or repurposing the same content across different platforms; it’s about creating a seamless content experience to keep users engaged in a singular narrative across a variety of content formats.

While the transmedia approach has worked well for many brands in terms of engaging a multitasking audience, there are others that are succeeding through powerful, once-off content pieces that are strong enough to break through the clutter in their own right.

Visual storytelling and multimedia are two ways we should be communicating and engaging with Generation Fluid — a detail-orientated youth.

 

Consumers expect in-store personalisation

BRP logoTechnology is bringing new life to brick-and-mortar stores as the physical and digital retail environments collide. This is according to the new BRP “2019 Special Report – Personalization”.

Today’s online shoppers are accustomed to features such as product reviews, expansive merchandise choices, one-click transaction processing and personalised recommendations. These expectations don’t dissipate when the customer walks into a physical store. In store, sales associates are an integral part of the necessary personalisation, offering relevant recommendations and offerings. According to the study, 79% of the customers indicated personalised service from a sales associate was an important factor in determining at which store they choose to shop.

“Effective customer engagement requires retailers to offer a personalised, relevant, compelling and consistent experience across channels,” says Ken Morris, BRP principal. “In today’s crowded and highly competitive market, personalisation is a critical component for optimising the customer’s shopping experience. Customer identification is necessary to personalise the in-store shopping experience; however, 63% of retailers can’t identify their customers prior to checkout, which is too late to empower the associate to influence the current purchase decision.”

  • When it comes to customer identification, 64% of US customers are comfortable with retailers identifying them via their mobile phone when they enter a store, as long as it means they are offered a personalised experience. Meanwhile, 63% of US retailers are unable to identify their customers prior to checkout and 20% can’t identify them until after checkout or not at all.
  • When respect to personalisation, 79% of US customers indicate that personalised service is an important factor in determining at which store they choose to shop. Meanwhile, 53% of retailers indicate that personalisation is one of their top customer engagement priorities for 2019.
  • Regarding personalised rewards, 68% of US customers are likely to shop at a store offering personalised rewards based on customer loyalty. Meanwhile, 48% of US retailers currently offer personalised rewards based on customer loyalty and another 30% plan to offer within two years.
  • Download the report by registering at BRP.

 

This weekly “Market Research Wrap” column offers an overview and critique of the latest market and industry research.

Cheryl HunterCheryl Hunter (@cherylhunter) has written for the South African media, marketing and advertising industries for more than 15 years. A former editor of M&M in Independent Newspapers and contributor to Bizcommunity, AdFocus, AdReview and the Ad Annual, she has also produced for various television networks and currently consults on communication strategy and media liaison.

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#AgencyLeaders2018: Most admired ad agency boss in Jozi

by Herman Manson (@marklives) Today we reveal, as part of our annual Agency Leaders poll, which agency bosses were most admired by their peers in Johannesburg during the course of 2018!

Every year since 2012, MarkLives has been polling South Africa’s top agency leaders to find out what they think of their competitors, whom they see as effective managers and great creative leaders, and where they believe their future competition is likely to come from. Last week we revealed the Cape Town results, and the national results come next week, and our remaining categories the week after.

The most-admired agency boss in Jozi

Brett Morris
Group CEO & group CCO
FCB Africa

Brett Morris November 2018Brett Morris has retained his spot as Joburg’s most-admired agency boss — a position he has held since 2014! While revenue and staff growth were static in 2018, that’s not bad going, considering the state of the economy.

“It’s an exciting era, technology and data continually present a myriad of new opportunities for us to be more creative,” says Morris on the year ahead. “But we need to make sure creativity sits at the centre of what we do, otherwise we give up our biggest competitive advantage. It’s not a choice between creativity and technology but rather how one makes the other more powerful. Creativity is already powerful but imagine creativity to the power of technology. That’s what we are obsessed with right now.”

During 2018 the agency added Fanta, Beko and Malibu as new clients.

Previously: In 2017, 2016, 2015 and 2014, it was also Morris; in 2013 and 2012, our inaugural poll, it was Gareth Leck, chief executive officer and co-founder of Joe Public.

 

The runner-up

Gareth Leck
Chief executive officer
Joe Public United

Gareth LeckJoe Public’s Leck is back in the top two of our Johannesburg poll after missing out last year, for the first time since 2014. The agency, admired for its independence, creative credentials and ability to grow staff and promote internally, continued to improve its creative and financial performance during the course of 2018.

Also in 2018, Joe Public deputy MD Khuthala Gala Holten stepped up to become MD and, together with ATL CCO Xolisa Dyeshana, took full leadership of the ATL specialist agency within Joe Public United. Leck, alongside co-founder Pepe Marais and group strategic director Laurent Marty, moved across into group roles, to “further advance seamless integration across all seven of its specialist offerings to clients.”

“Joe Public took a big step up in terms of delivering an improved level of creative output in 2018 and we intend on further improving on this foundation,” says Leck. “I believe that 2019 will be as challenging as it was in 2018, if not more, and, from what I can see, the agencies that are winning are the ones that are delivering the highest levels of service, strategic thinking and creative output. That is where we will focusing our energy in 2019 as this is the only thing we can control.”

Previously: In 2017, Alistair Mokoena, Ogilvy & Mather South Africa CEO, was our runner-up. In 2016, 2015 and 2014, Leck was runner-up. In 2013, it was Graham Warsop, The Jupiter Drawing Room founder and chairman. In 2012, our inaugural poll, it was Nunu Ntshingila (then Ogilvy SA).

How the poll works

In November 2018, we invited a panel of 120 agency executives — creative and management, and ranging over a wide spectrum from small- and medium-sized to network agencies — to nominate their most-admired agency and agency leaders regionally (for Johannesburg or Cape Town) and nationally (South Africa). Execs couldn’t nominate their own agencies or staff members. All the nominations were then tallied up for the final result. The editors of MarkLives held two votes in the final poll.

Note: Runner-up(s) will only be named if they achieved a good nomination tally relative to the winner’s position. Contenders are named if they stand out significantly above other nominees but weren’t able to close in on the winner’s tally. The most-admired agency of the year is disqualified from the One to Watch category; votes cast in its favour in this category are discarded.

See also

 

Herman Manson 2017Herman Manson (@marklives) is the founder and editor of MarkLives.com.

— One subscription form, three newsletters: sign up now for the MarkLives newsletter, including Ramify headlines; The Interlocker, our new monthly comms-focused mailer; and Brands & Branding, launching soon!

Clicks ’n Tricks: Time to ‘fyre’ the influencers?

by Charlie Stewart (@CStewart_ZA) In the same week in late January 2019, two documentaries were released about the disastrous Fyre Festival; the Federal Trade Commission updated its guidelines on advertising; and the UK’s Competition and Markets Authority censured a group of social media stars. The common thread linking these three happenings is a growing concern about the power of influencers.

If you haven’t yet watched Fyre Festival: The Greatest Party That Never Happened, then make a gap in your schedule — sooner rather than later.

https://youtu.be/ljkaq_he-BU

While the event has been in the news ever since January 2017, when Kendall Jenner announced it to her tens of millions of Instagram followers, the release of the two doccies has shone a spotlight on one of the most egregious uses of influencer marketing.

Lighting up Instagram

The festival organisers commissioned a bevy of models to light up Instagram by posting an orange tile and a hashtag. The hope was that the simple image would go viral. They weren’t disappointed. Within 48 hours of the official event commercial being launched, 95% of the festival’s tickets had been sold at prices ranging from US$1 500 to US$250 000.

After all the hype, it was almost inevitable that the festival would be a dud. The organiser is in jail and there’s an ongoing class-action lawsuit against 100 of the influencers who were paid to punt it to their communities.

Duped

And it’s not just wannabe party goers who are being duped by misleading posts; celebs are punting everything from face creams to cars without disclosing that they’re advertising the products.

Last year, research firm Neoreach reported that a mere 3.1m Instagram posts carried hashtags denoting that they were adverts. By my calculations, that’s around 0.01% of the content published on the network, which I’d imagine is a massive underrepresentation of the advertising that’s actually carried on the platform favoured by the majority of influencers.

The worrying thing is that, although we all know we’re being hoodwinked, we just don’t know what (or who) is conning us.

Oscar Wilde once famously described fox hunters as “the unspeakable in pursuit of the uneatable”. Were he alive today, he’d doubtless be coining an equally disdainful aphorism about celebs and their social media followers. But, while it’s tempting to scoff at people’s gullibility, the scale of the abuse is shocking and it’s evident we need to protect ourselves from ourselves.

Handwringing

Yet, as an industry, it seems we’re stuck somewhere between acknowledging we have a big problem and wringing our hands.

In the US, the FTC has some very clear guidelines on what constitutes a paid-for promotion and should thus be disclosed. The UK’s advertising watchdog has its own set of rules. Even here in South Africa, our new Advertising Regulatory Board published draft guidelines in October. There’s an extract on the IAB’s website. It runs to all of three pages.

But, for all their talk, these regulatory and industry bodies have the appearance of toothless tigers. Or timid sheep. When they do take action against abusers, it’s generally in the form of a gentle slap on the wrist and perhaps, as in the case of the UK’s CMA, minor piece of public censure.

Notably, it wasn’t those who’re supposed to look after us who instigated the lawsuit against the Fyre influencers … it was the poor consumers who’d been duped.

In keeping with the debate around programmatic advertising, fake news and brand safety, it feels we need to look to the advertisers themselves to put their house in order. While there are some positive murmurings from the likes of Unilever, too many continue to abuse their social media presence. VW is a case in point. Earlier this year, it made an ass of itself with its #VWDriveDry campaign, when Nomuzi Mabena failed to disclose that her faked car crash was actually a paid-for stunt (it was only after public uproar that her Instagram post was updated with hashtags marking it as an advert).

It’s time for advertisers and their agencies take note of Fyre, #VWDriveDry and the legion of other social media fails and curtail their irresponsible use of influencers.

 

Charlie StewartCharlie Stewart (@CStewart_ZA) is CEO of Rogerwilco, a multi-award-winning independent digital agency best known for its expertise with Drupal, SEO and content marketing. A Scot by birth, he moved to South Africa in the early 2000s in his quest to support a winning rugby team — a search he’s reluctantly forsaken. Together with Mark Eardley, he co-authored Business to Business Marketing: A Step by Step Guide, (Penguin Random House, 2016) and may be found on LinkedIn. Charlie contributes the monthly “Clicks ‘n Tricks” column, which looks at how brands are using digital channels to engage their customers, to MarkLives.

— One subscription form, three newsletters: sign up now for the MarkLives newsletter, including Ramify headlines; The Interlocker, our new monthly comms-focused mailer; and Brands & Branding, launching soon!

SA TV Ratings: SABC 3 — primetime top 20 for Dec, Nov 2018

by MarkLives (@marklives) The hottest primetime shows on SABC 3 in South Africa revealed: TV ratings for December and November 2018.

SABC 3 logoSABC 3, December 2018

Top 20 Programmes All Adults 15+
December 2018 Prime Time 5.30pm—10pm
Adults 15+ years U:35679 S:8278

Source: BRCSA December 2018

 

Day

Date

From

To

Station

Programme title

Genre

AR

Viewers

Share

Mon 10/12/2018 1900 1928 S3 Isidingo:the Need Soap 2.5 894 620 7.3
Sat 29/12/2018 2130 2426 S3 Transformers:Age of Extinction Movi 2.4 866 831 17.8
Sat 15/12/2018 2130 2401 S3 Transformers:the Movie Movi 1.9 689 190 14.6
Thur 13/12/2018 1730 1756 S3 The Bold and the Beautiful Soap 1.8 634 949 8.7
Wed 26/12/2018 959 1744 S3 Cricket:Castle Lager Test South Africa V Spor 1.7 621 447 10.1
Sun 09/12/2018 1527 1851 S3 Mzansi Super League:Cape Town Blitz vs D Spor 1.5 541 033 7.1
Sat 29/12/2018 1700 1853 S3 Premier League:Tottenham Hotspur vs Wolv Spor 1.5 538 777 7.2
Mon 10/12/2018 1728 1731 S3 Little Foodies Vari 1.4 506 788 7
Tue 04/12/2018 2100 2241 S3 Mzansi Super League:Cape Town Blitz vs J Spor 1.3 476 544 5.7
Sat 22/12/2018 2000 2159 S3 S3 2000-2159 Vari 1.3 469 521 5.8
Sun 23/12/2018 1830 1929 S3 Safari Live Docu 1.3 457 901 6
Sun 30/12/2018 1800 1959 S3 S3 1800-1959 Vari 1.3 450 590 5.2
Sun 23/12/2018 1730 1828 S3 Top Billing Maga 1.3 449 947 6.7
Sat 01/12/2018 1653 1855 S3 English Premier League:Newcastle vs Bour Spor 1.2 440 258 7.8
Sat 01/12/2018 1855 2239 S3 Mzansi Super League:Cape Town Blitz vs T Spor 1.2 411 694 5.5
Fri 07/12/2018 1328 1800 S3 Mzansi Super League:Jozi Stars vs Durban Spor 1.1 406 843 7.5
Sat 15/12/2018 1859 2039 S3 A Royal Christmas Ball Actu 1.1 404 151 4.7
Tue 18/12/2018 2128 2226 S3 #Wtf Tumi Real 1.1 398 502 5
Fri 07/12/2018 1828 2040 S3 Mzansi Super League:Cape Town Blitz vs P Spor 1.1 392 334 4.1
Tue 18/12/2018 1934 2030 S3 Premier League Review Spor 1.1 382 618 3.6

 

SABC 3 logoSABC 3, November 2018

Top 20 Programmes All Adults 15+
November 2018 Prime Time 5.30pm—10pm
Adults 15+ years U:35679 S:8540

Source: BRCSA November 2018

Day

Date

From

To

Station

Programme title

Genre

AR

Viewers

Share

Mon 19/11/2018 1900 1929 S3 Isidingo:the Need Soap 3.15 1 123 182 9.1
Tue 06/11/2018 1730 1757 S3 The Bold and the Beautiful Soap 1.79 638 400 7.4
Sun 11/11/2018 1830 1927 S3 Safari Live Docu 1.76 627 320 6.1
Sun 11/11/2018 1729 1827 S3 Top Billing Maga 1.71 610 141 7.1
Sun 11/11/2018 1930 2023 S3 Mrs South Africa Real 1.7 607 382 5.1
Sat 24/11/2018 1650 1859 S3 English Premier League Chelsea vs Crysta Spor 1.55 551 507 6.5
Sat 03/11/2018 1700 1858 S3 English Premier League:Westham vs Burnle Spor 1.44 512 936 6.5
Sat 24/11/2018 1859 2036 S3 Mzansi Super League:Paarl Rocks vs Jozi Spor 1.41 503 296 4.9
Sun 25/11/2018 1536 1850 S3 Mzansi Super League:Cape Town Blitz vs T Spor 1.34 478 978 5.7
Mon 12/11/2018 1930 2031 S3 Survivor:Cambodia Real 1.32 469 698 3.6
Wed 21/11/2018 1355 1803 S3 Mzansi Super League:Durban Heat vs Cape Spor 1.29 459 108 6.7
Tue 27/11/2018 1629 1730 S3 Afternoon Express Maga 1.27 452 669 7.1
Sat 03/11/2018 1859 2057 S3 Catch and Release Movi 1.21 431 449 4.2
Sat 17/11/2018 1830 2308 S3 Mzansi Super League:Jozi Stars vs Nelson Spor 1.17 415 827 4.7
Mon 26/11/2018 1929 2025 S3 The Amazing Race Real 1.15 409 167 3.2
Wed 28/11/2018 1723 1801 S3 Mzansi Super League:Jozi Stars vs Cape T Spor 1.15 409 035 5.2
Sun 18/11/2018 1525 1940 S3 Mzansi Super League:Paarl Rocks vs Thawa Spor 1.14 406 000 4.7
Sat 03/11/2018 2100 2127 S3 News News 1.12 399 147 4.2
Sat 10/11/2018 2131 2358 S3 Public Enemies Movi 1.11 397 085 7.8
Fri 23/11/2018 1828 2026 S3 Mzansi Super League Player Draft 2018 Spor 1.1 391 358 3.4

In 2016, the Broadcast Research Council of South Africa (BRCSA) changed its policy about giving away TAMS and now only monthly reports, highlighting the top 20 or 30 primetime shows on several popular channels, are available.

 

Broadcast Research Council of South AfricaThe Broadcast Research Council of South Africa (the BRC) is a non-profit, industry body that was incorporated in 2015 to cater to the audience research needs of the radio and television industry in South Africa.

— One subscription form, three newsletters: sign up now for the MarkLives newsletter, including Ramify headlines; The Interlocker, our new monthly comms-focused mailer; and Brands & Branding, launching soon!

#Campaigns: Sounding out Mastercard’s modern brand identity

by Carey Finn (@carey_finn) Mastercard has added a new aural dimension to its brand identity. By now, you’ve probably heard about the launch of the payment technology company’s catchy melody, which was announced Friday, 8 February 2019, and has been echoing around ad- and brand-land. The signature soundscape has made headlines for several reasons.


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Brand modernisation

Prime among these is that the debut of the Mastercard melody is the second significant piece of news for the brand this year — in January, the company announced that it would be removing the text from its well-known brand mark to join other “symbol brands” like Nike and Apple. This is part of an ongoing effort, begun in 2016, to modernise the brand.

Embedding a sonic element gains Mastercard access to another exclusive brand club: those which are ready to respond to consumers in the growing voice-commerce space. This market is expected to grow to US$40bn by 2022, as uptake of voice-assistant technologies (including Google Home and Amazon’s Alexa) increases around the globe. Brands that are gearing up for the aural mall include Visa, HSBC and Philips, all of which have recently added new sound dimensions to their identities.

Beatrice Cornacchia
Beatrice Cornacchia (supplied).

Consumers’ changing needs

“We are continually evolving to meet consumers’ changing needs while maintaining the simple, secure and seamless experience people have come to expect from Mastercard,” says Beatrice Cornacchia, Mastercard SVP, marketing and communications, Middle East and Africa. “We are perceived, by our consumers, as a very trustworthy, modern and forward-thinking company,” she says, adding that these values have underpinned all strategic business, marketing and communications decisions.

According to Cornacchia, it was the company’s responsibility, as one of the world’s most-recognised brands, to be at the forefront of innovation and change, and that Mastercard wanted to give consumers a new experience and environment-agnostic opportunity for interaction. “Sound is our next frontier for brand expression and a powerful way for us to create a connection with consumers,” she says, explaining that it offers a way to be close to the consumer, even where no card is used.

Mastercard’s sounds, as wordless as its logo, will, over the next few years, become present at all brand-engagement points, from point-of-sale to advertisements and hold music.

Diverse creative team

Production of the Mastercard melody, which took more than a year and a half, relied on a diverse team of creatives from different countries, among them Mike Shinoda of Linkin Park fame. Raja Rajamannar, Mastercard chief marketing and communications officer, says that the goal has been to produce a melody that is distinct while also being adaptable to different contexts: “It is important that our sonic brand not only reinforces our presence, but also resonates seamlessly around the world.”

Although by no means musical experts, says Cornacchia, Mastercard knew exactly what it wanted to communicate through the melody. The attributes the team set out to associate with the sound have been fivefold: inclusivity, passion, surprise, delight and captivation.

As part of the rollout of the signature sound, Mastercard has enlisted the help of Grammy-nominee, Camila Cabello, in a multichannel marketing programme that includes this commercial (part of the new melody is audible right at the end).

Putting the consumer first

Going forward, Mastercard will be changing the way it communicates with consumers, says Cornacchia. In response to negative perceptions, and blocking, of advertisements in general, the company would, she suggests, be moving away from more0traditional forms of advertising and putting the consumer first, working to share content that is relevant to them.

In South Africa, she says, this year’s Rugby World Cup, of which Mastercard is a sponsor, will provide an opportunity for local consumers to become more familiar with the evolving brand identity and its sound architecture, with the help of a special, as yet unnamed, ambassador.

See also

 

Carey FinnCarey Finn (@carey_finn) is a writer and editor with over a decade and a half of industry experience, having covered everything from ethical sushi in Japan to the technicalities of roofing, agriculture, medical stuff and more. She’s also taught English and journalism, and dabbled in various other communications ventures along the way, including risk reporting. She is a contributing writer to MarkLives.com

— One subscription form, three newsletters: sign up now for the MarkLives newsletter, including Ramify headlines; The Interlocker, our new monthly comms-focused mailer; and Brands & Branding, launching soon!

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