The other James Dean ad. Created in 2000 for Dunlop tyres by TBWA\ reports Coloribus.
![](http://files.coloribus.com/files/adsarchive/part_195/1951005/file/dunlop-tyres-james-dean-small-23763.jpg "JAMES DEAN was done by TBWA\")
BCCSA ruling could complicate content rating system
The Broadcasting Complaints Commission of South Africa’s (BCCSA) recent ruling, that recommends strong language with a sexual inference be rated with an S alongside the traditional L rating, would complicate South Africa’s television content rating system if implemented.
The BCCSA responded to a complaint by a viewer to Dave Attell: Captain Miserable – a one-man stand-up comedy show which formed part of an HBO Comedy festival broadcast on M-Net on 6 July 2010. The complaint centred upon an apparent description of sexual abuse of children by the comedian.
The commission found that M-Net “took the necessary precautionary steps” to ensure that its audience realised the content of the show would not be suitable for all audiences, firstly by slapping a content ranking on it of 18L (meaning the moral guardians review board believes that anybody under 18 are prohibited from watching this programme as it contains extreme language), and by broadcasting it after 10 at night, which the BCCSA considers a post-watershed hour.
The BCCSA also acknowledged that the Broadcasting Code and the Subscription Broadcasting Code exempted drama (including satire and sarcasm), art, documentaries and scientific material from the proscription of child pornography.
Read the full story on BizCommunity.com
The waning influence of ad award shows
The statues are stacked in neat rows along office walls. It’s come to define our industry. Kids are told they need to win ’em to impress the creative director and secure that job. Creative directors are told they need to win ’em to impress the MD and prove their relevance in a competitive industry. MDs care because they are told the talent cares, and with a bit of spin and a celebratory lunch, the client might be induced to care, too.
That’s a lot of caring taking place right there, so why am I seeing more and more stories along the lines of ‘Death to Design Awards’, published on the influential design blog Design Observer, or “What’s wrong with advertising award shows?”, published on Adsoftheworld?
I suspect the centre of the industry is moving. Moving on, to be precise. The Great Recession, as the last economic crisis is increasingly being called, changed our industry more than it might care to admit.
It has put consumers firmly back on the agenda of brand managers, who wants agencies to forget about awards and stay focused instead on the strategic importance of the conversation that gets people engaged with a brand – and keeps them engaged.
The realisation that organisations need more honest, and thanks to the rise of social media, intimate, relationships with consumers, translated into the realisation that marketers needed more intimate relationships with their agencies. This back to ‘people basics’ continues to have a knock-on effect, as agencies are coming to realise the need for a more intimate relationship (as opposed to relations, stop sniggering) with their own people.
A key point made across the board by the teams behind this year’s most interesting agency launches – and 2010 saw a good haul of them, from Livio Tronchin, Myles Hoppe and Mark Stead at Derrick and Ben Wren and Michael van den Heerik at 60layers, to Mike Abel and his team at M&C Saatchi Abel – is that agencies no longer sustain intimate relationships with clients. This disconnect drove these entrepreneurs, all passionate advertising people, perfectly understandably, to seek a model that allows them to reconnect with the people they do business with. Creativity in isolation offers less and less reward it seems.
Read the full story on BizCommunity.com
2010 Loerie Awards in ten tweets
XolisaDyeshana: Goodbye Jozi. Hello debauchery. #Loeries2010
allankent: Hello long street. Someone let me know how it ends #loeries2010
Sapartridge: @Louise_Marsland The fire shooting out the stage made me a trifle nervous, esp after David Kau said there’s essentially no fire exits
sellhope: Crazy Dwayne – who is he, WTF is going on here? #loeriesawards
Kemstar: I think they should just email the bronze awards @anthea_poulos #loeries2010
Louise_Marsland: ‘Shout shout let us all out’ – Brendan Seery, Star, Row C #Loeries2010 #Loeries
10and5: People heading out from #Loeries. Next destination Long Street. See everyone who managed to stay awake there. http://fb.me/xJQMX0J1
Louise_Marsland: On the topless bus off to Long St afterparties. Jupiter chick still clutching blow up doll. Why? #Loeries2010 #Loeries
bangersandnash: Not F$&KIN Aiyoba! #Loeries shoulda rolled with the Elvis theme, popped a couple of performing impersonators in there!
case_studyinc: Loeries Grand Prix winner is a cross between Benjamin Button and Dos Equs’ “most interesting man in the world”
As enjoyed by @marklives
The waning influence of ad award shows
The statues are stacked in neat rows along office walls. It’s come to define our industry. Kids are told they need to win ’em to impress the creative director and secure that job. Creative directors are told they needs to win ’em to impress the MD and prove their relevance in a competitive industry. MDs care because they are told the talent cares, and with a bit of spin and a celebratory lunch, the client might be induced to care, too.
That’s a lot of caring taking place right there, so why am I seeing more and more stories along the lines of ‘Death to Design Awards‘, published on the influential design blog Design Observer, or “What’s wrong with advertising award shows?“, published on Adsoftheworld?
I suspect the centre of the industry is moving. Moving on, to be precise. The Great Recession, as the last economic crisis is increasingly being called, changed our industry more than it might care to admit.
It has put consumers firmly back on the agenda of brand managers, who wants agencies to forget about awards and stay focused instead on the strategic importance of the conversation that gets people engaged with a brand – and keeps them engaged.
Read the full story on BizCommunity.com.
Anton Crone: Operation Smile Madagascar
A guest post by Anton Crone, Executive Creative Director, Saatchi & Saatchi Cape Town
Last week I found myself on an island in the Indian Ocean – and spent most of my time in hospital. But first impressions count and if hospitals are anything to go by, Antananarivo, Madagascar is a magical place.
I’ve seen no gunshot, stabbing or minibus victims, only a broken arm and a smokers’ cough that belonged to one of the surgeons. She smokes a pack a day and drinks more coffee than is healthy but her hands are as steady as a rock. They have to be if you are operating on about 8 patients a day over five full days.
Most of the patients I’ve seen in the hospital are smiling, happy characters, made more remarkable by the fact that over 400 of them have cleft lips or palates.
Thankfully I was not on the slab. I was there to document the Operation Smile mission, their fifth in this country, and one of the things that make this remarkable is that they mended about 180 patients in five days.
Seventy-five volunteers from 11 different countries made up the crew of surgeons, dentists, nurses, psychologists, speech therapists, coordinators, book keepers and run-abouts. They screened over 400 cases in 2 days, selected the 180 patients who were most in need and then scrubbed in, and so did I, but I wielded wielding a camera, not a scalpel.
I’ve shared the stories of some of the patients and their families, like Raissa and her mother, and an older girl, Vaviosa, who travelled for two days with her father to be here.
I’ve met some wonderful characters like the amazing Oriarivelo-Thiery who at 3 is on his way to the Premier League after being discovered by the multi-talented Italian dentist cum football scout, Gian-Luca.
I’ve also seen a little of Tana (short-hand for Antananarivo) as the capital is affectionately known and I’ve put together a few photo’s of people I’ve met in the couple of blocks near the hospital. It seems one doesn’t need a magician to get a smile from Malagasies.
To learn more about Operation Smile, Tana, and the interesting stuff that can be found in operating rooms and hospital corridors, click here.
Kate Wilson on why Women’s Health sells
Women’s Health has by far been South Africa’s biggest and most successful magazine launch over the past 12 months. At the helm stands editor Kate Wilson, whose previous editorships includes Student Life (later SL magazine), House and Leisure and, most recently, Marie Claire.
Wilson moved from Associated Magazines to Touchline earlier this year to help launch what has been described as a “multi-platform brand”, rather than just a magazine title. So far, she’s helped beat Touchline’s internal circulation projections by 35% in a tough economy.
According to Wilson, her new title is taking on Cosmo, Glamour and Fairlady with a series of innovative and multi-channel initiatives, including ‘Women’s Health Pop Up Studios’, social media integration and an online yoga-school finder.
Wilson feels the SA women’s magazine marketplace remains conservative, saying mainstream women’s magazines “can’t really afford to be too challenging or sophisticated,” and that titles offers scope for improvement in nearly every aspect, ranging from the quality of journalism to the quality of art direction. Women’s Health hopes to exceed reader expectations on all counts.
Read the complete interview on BizCommunity.com
“Zuma klaps Malema” #makesmyday
Source: Angela Quintal
The Creative Process Illustrated – on YouTube
The Art Directors Club and YouTube announced the launch of “The Creative Process Illustrated – on YouTube”, a new series of documentary video shorts in which top agency creatives and marketers provide a rare behind-the-scenes look at how great online work is made.
Top creatives including BBH New York’s Kevin Roddy, Barbarian Group’s Benjamin Palmer, W+K’s Old Spice team of Eric Kallman and Craig Allen, and Dynomighty Designs’ Terrence Kelleman have been interviewed in a behind-the scenes look at creative development in the digital age. The film shorts will premiere on September 28. After the premiere, the films will posted on YouTube Show & Tell.
Local graffiti artists and illustrators remake Percy Bartley House in Woodstock
Ogilvy Cape Town has collaborated with Ricky Lee Gordon of Write-on-Africa to restore life and colour to the Percy Bartley House in Woodstock by providing the home with new coats of colourful paint and wall murals done by local well-known graffiti artists and illustrators. The home looks after troubled teen boys with a history of living on the streets.
All images: Rowan Pybus Source: Facebook