African Echo: How sheng is changing the Kenyan marketing landscape

by Betty Kairo. Increasingly, markets are more alive to the nuances of global social histories. Recent movements to counter the effects of the erasure of black narratives have fueled this curiosity even further; movements such as #feesmust fall and #blacklivesmatter are changing how people see the world, and this change is affecting purchasing decisions. The Kenyan market is no stranger to this phenomenon.

In conceptualisation meetings, we find ourselves looking for ways to embed ourselves within this framework. And, each time we do so, we find that use of language is one of the critical ways of doing so.

Carrier of culture

There’s something about language. It’s more than a way we speak; it carries with it cultural histories and ways of seeing the world. Kenyan writer, Ngũgĩ wa Thiong’o puts it this way: “Language, any language, has a dual character: it is both a means of communication and a carrier of culture.” And, if there’s any language that is currently speaking to Kenya’s urban street culture, it’s “sheng”.

Sheng is a creole language (“a stable natural language developed from a mixture of different languages” and has become a mother tongue, according to Wikipedia) that heavily borrows its phonology and modified vocabulary from Swahili and English (hence sheng) and several other African and European languages. Rumored to have been birthed in the 1950s in Eastlands, Nairobi, it was an organic solution to the need for a common tongue for labourers on the railway system. It spread further through the matatu (mini-bus taxi) and music industries and, more recently, social media.

According to Wikipedia, there are 68 languages spoken in Kenya. If language carries culture, then it’s safe to say that the cultural influence on sheng is very diverse. Perhaps it’s this diversity that lends to the richness and depth of the language that’s attracted the attention of several marketers. More likely though, it’s the use of the language as a tool of trade by working-class Kenyans. It’s used in kiosks, on matatus, at supermarket tills and so forth in most of the major cities and towns.

Not without faults

Despite being far more developed than a pidgin language (a simplified form that develops as a means of communication between a limited number of people or groups of people, according to Wikipedia), sheng is not without its faults. It’s been criticised for lack of regularised grammar and a stable vocabulary, and dialects may change within a quick 20-minute drive. This is doubly complicated because there are no ‘sheng’ people, which means no-one holds enough of a claim on the language to standardise it.

Not to back down from a challenge though, Kenyan artists, marketers and politicians have scoured the vocabulary for the words that transcend these limitations. This effort has established a kind of ‘agreed-upon’ space in the language that cuts nationally. Several of these words have drifted their way to the front of campaigns, with Barclays running “mkopo wa salo” (salary advance), Safaricom running “ponyoka na pick up” (win a pickup) or Kenya Commercial Bank’s “Bankika na KCB”, to name a few.

Still, in the age of the strength of Black Panther, when the whole world is looking for different ways to show accurate representation of black peoples, sheng is a handy tool for any Kenyan copywriter to have in their arsenal.

Layered-speak

Sheng’s strength lies in its ability to create the double entendre, phrases that carry loaded meanings — not always risqué or indecent but, more often, good old double-meaning, innuendo or play on words. This kind of layered-speak communicates not only the idea but the emotion underneath the idea, suggestive of how the idea should be received.

A good example of this is “ponyoka na pick up”. Taken literally, the words “ponyoka na” mean “to take off with”. But a pickup can’t take off; it isn’t a rocket or a plane. Rather, the word alludes to a feeling of elation or elevation that comes into one’s life when you own a pickup. This is a much stronger emotion, and one that could not have been created by the phrase “win a pickup!”

In a world that’s given us Black Panther, when people everywhere are looking for different ways to accurately represent black people, sheng is a handy tool for any Kenyan copywriter to have in their arsenal.

 

Betty KairoBetty Kairo is managing director of Right Here Kenya, an affiliate of FCB Africa. She has been in the communications business for over 20 years, managing global, regional and local businesses across Africa. Betty has a real fascination for people and ‘listens’ with her eyes, often visualising what people are saying; this helps, she says, in developing relevant communication and engaging conversations. African Echo seeks to unpack markets in Africa, highlight business opportunities and share insights into what works and what rebounds.

“Motive” is a by-invitation-only column on MarkLives.com. Contributors are picked by the editors but generally don’t form part of our regular columnist lineup, unless the topic is off-column.

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Mad Men — they didn’t create it out of thin air

by Luanne Slingerland (@LuanneS) Are women in the creative industry heard and are they still facing challenges? As August celebrates Women’s Month in South Africa — although, given the different roles the average woman takes on in her daily life, every month should be an opportunity to celebrate women — I recently took the opportunity to check in with some of my young female colleagues on whether the advertising industry is evolving in the right direction and if they have more of a voice.

As you might have guessed, things aren’t changing as quickly as they should, especially for black women in the industry.

Luanne Slingerland: What made you decide to enter the industry?
Lydia Oberholzer (30, project manager/art director): I always wanted to make the ads I saw on television. I didn’t know a thing about the ad industry back then, but just knew it excited me.

Tafadzwa (Taffy) Muzwa (25, strategist): My dream was actually to become a music producer and work under the glorious wings of Timbaland. I wanted to create music that would make people feel the way I do when I hear music; it makes me feel something. My mother did not agree with giving me a private school education in order to build a career that was viewed as a hobby. So, I asked myself where else I could create something that made me feel something — and somehow that led to marketing, branding and then to advertising. I could create a feeling through brands.

Akona Golimpi (27, art director): I had no idea what I was getting myself into. All I knew is that I was good at drawing back in high school. At the time, a classmate suggested I get into a course called graphic design, and I fell in love with it, especially because it was a white-dominated field.

 

LS: What challenges do you face?
LO: We’re not taken seriously as women. Generally, people assume that because I’m young that I’m inexperienced, which is wrong.

AG: Being in a field that is male-dominated is a challenge on its own, then throw in the fact that I’m a black young woman to double the challenge. We also wonder, are we employed for our skills or our skin (BBBEE)? And if that’s not enough, as women, we do not support each other; we’re jealous of each other.

TM: When you are told what you can and cannot do, what you can and cannot be, it poses a tough challenge as a black female creative and strategist. You often feel like an imposter. Thankfully, I’m surrounded by women with high IQ and EQ who encourage and teach me on a daily basis.

 

LS: Do you think women have the same opportunities as men?
TM: No. There is not just a bias towards women and our capabilities of not being at the table, but also being a part of war-room ideas from the start in some agencies.

AG: Agreed, women are really fighting to be recognised in this field, so that has to change.

LO: Men still have an advantage purely because they are men. I have seen men considered for projects and promotions over their female counterparts because they come across as more confident. The chain reaction this has is that, every time a man gets to work on a big project instead of a woman, she has one less opportunity to prove herself, grow and learn.

 

LS: So, our industry is not evolving?
AG: Yes, things are slowly shifting. Women are becoming louder; we’re not silent anymore.

TM: With the increase in appointments of female MDs, and the increase in female strategists and creatives, yes, the industry is evolving. Slowly. To further evolve, I believe we need more women (from various backgrounds and race) in senior roles that have a single agenda of pulling young women into breaking the traditional men’s club. And we need men who believe in the same, who want to see the success of women in our industry because our success is theirs, too.

 

LS: Where do you think women have the advantage over men in the industry?
AG: On pretty much everything. We have the same abilities as men; we have so much to offer and maybe that’s what men fear *wink*. We have so much more influence — “sell a product to a female and if she’s sold, it’s easy to sell to a man”.

LO: I agree! Women have the buying power, so I think, in advertising, we have a natural knack for selling to other women.

TM: It comes down to empathy. We embody empathy!

 

LS: Who is your female role model in the industry?
LO: I don’t have one role model. I’m inspired by the ladies who are making their mark and raising the bar for the rest of us. Every time a young woman is featured in “Young, Gifted & Killing It!”, the progress bar jumps a little further.

AG: My role model is every woman fighting the mediocracy system.

TM: Monalisa Zwambila, CEO of R\VERBED [Riverbed]. Not only does she own and manage one of the largest independent, black-woman-owned advertising agencies, but she has a passion for music and she believes in “doing great things for good — Greater Good”. She embodies great possibilities for a young dreamer with a heart for people, such as myself.

•••

I believe that, to create an environment that allows and encourage women to flourish, we need to support them in their various capacities, whether it is juggling families, parent-teacher meetings and lift clubs, or driving their own side businesses. Let’s applaud every woman trying to make her mark, who has made her mark, and those who are paving the way for the next generation of female creative talent.

 

Luanne SlingerlandLuanne Slingerland (@LuanneS) is head of content and PR at The Jupiter Drawing Room (Cape Town). She has 18 years’ experience in an agency environment, specialising in consumer lifestyle clients. She worked on the launch of Tommy Hilfiger in South Africa, and other global brands include Burger King, Triumph, adidas Sports and Leisure apparel, ghd, Hisense, Hansgrohe, Philip Morris, Virgin Active and Skip. Local clients include SASKO, Webafrica, Mediclinic, Kalahari.com (pre Takealot merger) and Superbalist.com.

“Motive” is a by-invitation-only column on MarkLives.com. Contributors are picked by the editors but generally don’t form part of our regular columnist lineup, unless the topic is off-column.

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SA TV Ratings: DStv — primetime top 30 for Jul 2018

by MarkLives (@marklives) The hottest primetime shows on DStv in South Africa revealed: TV ratings for July 2018.

DStv July 2018

BRCSA TV Ratings July 2018 primetime DStv
Click to enlarge and view clearly.

Source: BRCSA July 2018

In 2016, the Broadcast Research Council of South Africa (BRCSA) changed its policy about giving away TAMS and now only monthly reports, highlighting the top 20 or 30 primetime shows on several popular channels, are available.

 

Broadcast Research Council of South AfricaThe Broadcast Research Council of South Africa (the BRC) is a non-profit, industry body that was incorporated in 2015 to cater to the audience research needs of the radio and television industry in South Africa.

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YGK: Nwabisa Mda, Thembe Mahlaba & Bongeka Masango

by Veli Ngubane (@TheNduna) This Women’s Month we showcase three phenomenal young women — Nwabisa Mda (@NwiseWise), Thembe Mahlaba (@_Thembe) ‏and Bongeka Masango (@IAmNotBongi) — who are changing how we consume content with an authentic platform that reflects the life and times of youth culture in Africa, in all its glory: Pap Culture (@papculturesa‏).

Welcome to Pap Culture every WednesdayVeli Ngubane: How did you all meet and what keeps you together?
Pap Culture: Bongeka and Thembe went to high school together (Pinetown Girls High School) but went separate ways in varsity (Bongeka Rhodes University and Thembe University of Cape Town). Thembe then met Nwabisa in varsity (around 2011 / 2012) through a mutual friend and then, a year or two later, they lived together. So, when Bongeka completed her studies and moved to Cape Town in 2015, Thembe introduced her to Nwabisa.

What keeps us together is that we’ve really come to appreciate the power and strength we have as a team/unit. We are stronger together and every hurdle we’ve had to overcome has been that much easier to because we’re always able to count on each other to support one another. Where one falls short, there’re two others to fill that gap. But, more importantly, we’re friends [who] genuinely enjoy each other’s company. We’re always laughing, even over the most-random things. So, we’re able to carry that energy through into the work that we do.

VN: Please explain what you actually do and how an average day looks like for you?
Nwabisa Mda: I work as a strategist at a marketing communications agency based in Cape Town and an average day consists of a lot of emails, building presentations, meeting after meeting and [attending] to WhatsApp (because we have a group for Pap Culture and a lot of work-related chats happen in there). So, it’s a lot of juggling between these two jobs.

Thembe Mahlaba: I work flexible hours doing social media for an NGO. So, I don’t have to hustle in traffic in the morning but work from the confines of my flat, with wifi that sometimes doesn’t cooperate. Then the numerous back-and-forth messaging between the three of us about either about the episode(s) coming up that need(s) to be reviewed, etc. Answering questions and emails from potential clients, making calls to clarify messages sent in the group chat (there is A LOT OF CHATTING INVOLVED), as well as brainstorming on the move.

Bongeka Masango: I work in advertising. So, my day-to-day consists a lot on planning and executing advertising material for my clients.

VN: What is Pap Culture and how did you come up with the name?
PC: Pap Culture is a proudly South African entertainment hub that houses content [which] aims to be an authentic platform that reflects the life and times of youth culture in Africa in all it’s glory (highs and lows).

We want the platform to transcend the traditional world of entertainment, to solidify ourselves as credible online content producers. Currently, the platform is segmented into four core programmes: Pap Culture Ride Along (where we interview guests in a vehicle), Pap Culture On Location (vox-pop-style content that captures us at events or in and around different places across the country), Pap Culture Plays [very much focused on us competing against each other in a game we call “Guess The…” (eg Guess the TV Show, Guess the Song, Guess the Celebrity Ex)] and then Pap Culture Talks (where we often get to sit down with a number of guests and unpack a topic related to the theme of the month).

Then, from time to time, we produce special series under Pap Culture Presents. So, we’ve just come off a series of content called Sunday Lunch with Pap Culture. We dined in true Sunday-lunch style, with Thembe cooking us a meal (which we shared in a ‘How to Make…’ video that went live on Wednesdays) and then we were joined by some of our creative faves and just got to catch up and discuss a topic that was a heated conversation off-camera (this went live on Sundays). https://youtu.be/7u1mrc6v6uA

We aim to create fresh/thought-provoking content that leaves people with a smile on their faces and has them clicking pause to indulge in a good long laugh. However, more importantly, we want people to indulge in their own conversations off of our content to open up more dialogue about the things that matter to young people.

The name Pap Culture? Well, the story isn’t as profound as one would think. We had been meeting up a number of times to discuss the creators [who] inspire us, what we wanted this platform to be, what type of content we wanted to create and just brainstorming ideas of what we’d call the channel. So, Thembe, in one of our conversations mistakenly said “pap culture” when she was trying to say “pop culture” and we all just paused, laughed and knew that that had to be the name of the channel. It just made sense and felt like such a catchy name. Of course, the meaning in the world of our supporters has taken many different forms and it’s been amazing to hear what other people think.

VN: What is driving youth culture and what trends have you seen this year?
NM: I believe what drives youth culture is us seeing so many more young creatives take the plunge and starting their own creative hubs, be it through music, video content, photography, fashion, art — the list is endless. It’s seeing our peers really reaching for their dreams fearlessly and unapologetically. It’s such a motivator to see people just like you make the most of the little they have, so I believe this definitely inspires more young people to do the same… to just start!

As far as trends, I’d definitely say video content. I’m seeing more and more people stretch their creative muscles into video and diversifying their offering to incorporate video content. Whether through YouTube, Vimeo, Instagram Stories/Live and now IGTV, a lot more people are getting involved.

TM: It depends which lens you look at [through]. A single trend is not happening at one given time; a lot of things are moving at the same time. We continue to want to be heard in different spaces, from politics, fashion, the arts etc. We continue to spark vital conversations about mental health and the importance of debunking the black family stereotyping that comes with MH in those spaces. We want to talk about the high and rising numbers of femicide. We are talking about self-love and what that looks like; we are encouraging the importance of following your dreams and that unfortunately not everyone has the means to do that. But we also want to have a good time, which is fairly not a trend but sometimes that it’s the break we need from the sometimes harsh realities of South Africa.

BM: I think what’s been driving youth culture for the past few years is excellence. It’s a bit stressful because you feel so much pressure to be great but, at the same time, you’re watching your peers live out their dreams and you understand that anything is possible.

VN: Why do you think the industry is struggling with transformation?
NM: I think it’s struggling because the industry is still dominated by ‘old people’ who don’t want to let go of the reins (as DJ Khaled would call them: “dinosaurs”). There just aren’t enough opportunities being given to young people who have so much potential and are more than capable of stepping up and learning from those who’ve paved a great foundation for us to be able to take things to the next level, and allow us to also move up the ranks. There’s always comes a moment, a tug-of-war of sorts that wrestles between risk vs return, where it just becomes a safer option to go with existing systems, as opposed to opening up room for new ways of working, thinking, creativity etc.

TM: The industry continues to struggle because of who those [who] still ‘own’ and hold power in the industry.

BM: I think people just don’t want to let go and truly allow new people/thinkers in. The gatekeepers are so comfortable in the way things are, they don’t want to let anyone else in.

VN: What’s it like to work as females in a male dominated industry and how do you think the industry may attract more female creatives?
NM: Well, on the YouTube side, I don’t really feel I’m in a male-dominated space because our journey thus far has allowed for us to make our own rules and define our own path and future. Yes, there’s a shortage of females on the platform, but I don’t know that that’s only attributed to the platform being dominated by men. More than anything, I feel there’s not enough people of colour creating on the platform and I think a lot of that has to do with a lack of resources to create on the platform, fear of the unknown and data issues, just to name a few.

But on the 9–5 front, I do think I’m in a male-dominated space. When I started working, I was very intimidated by it and then coupled with the anxiety around the fact that I was young, black and inexperienced. But I had to rise above and constantly remind myself that I am valuable and I have a lot to offer. Overall, I do think there’s not enough of an even balance of women in the various departments and, more so, not enough women in leadership positions. So, as far as attracting more women, I do believe women are already interested and actively going out of their way to be seen and heard; there just aren’t enough doors opening up to welcome them in.

TM: In our interview with Neo Baepi last year, Neo said, “Which industry isn’t male dominated?” So, I guess it’s about pushing through and, when the opportunity presents itself, to make room for other womxn in the room. Create that job for her/them, hire her/them, recommend them for the job because I don’t think it’s that we think we can’t make it in those spaces; we just aren’t let in. So, if you’re already inside, girl, invite the rest of us in.

BM: I haven’t really felt like I’m a female in a male-dominated industry. Especially not in the arts. So far, I’ve experienced support from everyone.

VN: How does Pap Culture make money?
PC: At this stage, most of the money we’ve made has been through brand work / campaigns and we’ve invested our own money when we’ve needed to. But we’re in the process of looking for investors as we really want to create without limits while also building a more-sustainable working process. Brand work is great but it comes few and far between, and so we want to be able create as though we’re running a fully- fledged production house. We also make [a] very little money through YouTube but, to really make a lot of money there, you need to have high numbers in terms of views and subscribers.

VN: Where and when do you have your best ideas?
NM: Often in the late hours of the night /am. I’m probably on a WhatsApp video call with Thembe and we are going on and on about different ideas we want to do. Especially after watching content produced/directed by our favourite creators. But other ideas also come out of seeing my peers making great strides in their careers. I get very inspired when I see others succeed. It makes me want to achieve my personal goals even more.

TM: Literally anywhere. Then, if we aren’t together, I will WhatsApp them the idea.

BM: It’s such a clichéd answer but in the shower and in my dreams.

VN: What advice can you give to young women wanting to get into the business?
PC: This can be applied across the gender spectrum really but 1) just start, 2) consistency is key and 3) have fun. But specifically, to our sisters out there, we need your voices. Don’t be discouraged just because we are a minority in the creative space. You are enough and you are better off trying and failing, then to not have tried at all. There’s lots to learn in this journey, and don’t allow your ideas to just exist on the pages in your inspiration book and in your head. Take the leap of faith, it’s worth the ride.

VN: Tell me something about yourselves not generally known.
NM: Because I’m an only child, once upon a time I wanted to have five children (four boys and one girl) and I wanted them to be two years apart. But, after seeing a mother struggle just to buy food at McDonalds for her kids and their friends, I realised that idea had to die. She was so overwhelmed it literally put me off the whole thing.

TM: I love coffee.

BM: I used to really want to be a pilot growing up but couldn’t afford pilot training. I get so jealous when I go to the airport and I see female pilots.

VN: What exciting projects are you working on at the moment [at the time of this interview]?
PC: We’re currently working on content for Women’s Month (August) and Heritage month (September). We can’t say too much cause there’s many moving parts and we’re working different people as we go along. But the aim of all this content is to continue to build on the conversations we’ve started on the channel around reframing what it looks like to celebrate women and showcasing our power and how dynamic we are during August. Then further unpacking how we as young people are navigating our heritage and culture in modern times and the implications on the future.

VN: Please would you supply two or more pieces of work you have been involved in?

Our content

Partnership content

 

Veli NgubaneVeli Ngubane (@TheNduna) entered the world of advertising with a passion after completing his BSocSci (law, politics and economics) at UCT and a post-graduate marketing diploma at Red & Yellow, where he’s currently advisory board chairman. He also sits on the IAB’s Transformation & Education Council, is a DMA board member and has judged Loeries, Apex and AdFocus. He is the Joburg MD and founding partner of the largest black-owned and -managed full-service agencies in the country, AVATAR. He is also co-founder of M&N Brands, which is building an African network of agencies to rival the global giants. In his monthly column “Young, Gifted & Killing It”, he profiles award-winning, kick-ass black creative talent in South Africa.

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Media Redefined: How to win a Cannes Media Lion

by Martin MacGregor (@MartMacG) I’ve had a look through this year’s Cannes Lion winners and there are two very clear themes that are being rewarded: relevance and dominance.

Relevance

Relevance now is all about how well data has been mined to serve up the right message to the right consumer at the right place and time. The better the data has been analysed, the tighter the targeting and the more relevant the message will be. The Media Lion Grand Prix this year was given to the ultimate relevance campaign for Tesco’s. It was called “Food Love Stories” and used a plethora of data to build recipes across UK, relevant right down to the street that you lived in. It is this kind of ultra-localised campaign that is the future of both media and message. Ultimately, every message will be customised and served just for you.

A further example of relevance was a campaign for Argos in the UK called “80 days of Argos”. It wanted to push its same-day delivery service, and so developed a bespoke TV ad every day for 80 days (with a cheap and efficient production solve!) with a one-day-only same-day delivery promotion. But the real key to getting traction for the campaign was ensuring the messaging was relevant to each day and what consumers would most likely be interested in. Some days it was obvious (Fitbits for the London Marathon) but others relied on robust data which pointed to what was most likely to be bought on that day.

https://youtu.be/nwEWquU-YgA

Dominance

In the old days, dominance was about spending big money on a big campaign and dominating competitors by outshouting them. A fragmented media landscape has now made this very difficult. Only big-budget brands, usually with a big announcement are able to that these days — think the Absa relaunch and South African Reserve Bank launching the Mandela 100 notes.

Dominance now means dominating a small and targeted space or time, but with a substantial twist.

I went to a talk by a “Twitter scientist” a few years back and he spoke about a new marketing formula based on an old scientific one: Force of Media = Mass of Media x Social Acceleration. What this means is that, even if media spend is small, if the idea is powerful enough and generates social conversations, it will still have the necessary force and impact.

A great example of this was a Gold winner called “David Bowie is Here” to advertise a new David Bowie exhibition in New York sponsored by Spotify. Instead of doing a city-wide advertising campaign, a takeover was done of the subway station he used in SoHo, showcasing his life in the city through artwork and photography and how it influenced the music he created. He was even on the metro cards. Dominating this small space was all that was needed to create a huge amount of conversation and actually make the station a must-view destination.

https://youtu.be/xaHWMihcTVw

Another good example of a dominance strategy was a campaign by Intel at the Winter Olympics in PyeongChang this year. It was trying to change the perception that Intel was a PC company, and that the world actually runs on Intel technology. Here it took one moment in one event — the opening ceremony at the games — and dominated it by creating the Olympic rings in the sky using drones, something that’d never been done before. The visuals were spectacular and, while the TV audience itself would’ve been limited, it was shared on a global scale; I remember seeing it. Intel really understood the power of social acceleration.

https://youtu.be/fCd6P7Ya160

So, if you want to win a Cannes Media Lion next year, you’ll be much closer to success if you focus on two different types of ideas : data-driven hyper-relevant messages or dominance of a place or time with huge social acceleration potential. Funnily enough, and this is not always the case with awards, these two kinds of ideas are likely to be very successful for your clients as well.

 

Martin MacGregorMartin MacGregor (@MartMacG) is managing director of Connect, an M&C Saatchi Company, with offices in Johannesburg and Cape Town. Martin has spent 18 years in the industry, and has previously worked at Ogilvy and was MD of MEC Nota Bene in Cape Town. He contributes the monthly “Media Redefined” column, in which he challenges norms in the media space, to MarkLives.com.

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#Loeries2018 winners: Three more Grands Prix on Saturday night

by MarkLives (@marklives) Loeries Creative Week Durban 2018 has culminated with two award evenings at the ICC Durban. On Saturday night, 18 August 2018, there were also three Grands Prix awarded — in Radio (UAE), Film Communication (South Africa) and Integrated Campaign (UAE). Congrats to all.

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All the winners

Agency of the year

  1. Joe Public United
  2. TBWA\Hunt Lascaris Johannesburg  Impact BBDO Dubai
  3. Impact BBDO Dubai  King James Group

Regional agency group of the year

  1. TBWA\
  2. Ogilvy EMEA
  3. Joe Public United

Greg Gray of Romance Films was inducted into the Loeries Hall of Fame.

The Loeries announced a new partnership with the AAA School of Advertising Johannesburg and TBWA\ Hunt Lascaris Johannesburg which, together, are contributing to the Creative Future Scholarship. The scholarship launched in 2008 to support talented youngsters from disadvantaged backgrounds and, since 2015, when the Loeries moved to Durban, it has benefitted 11 local students to the value of R8m in partnership with Vega.

PR & Media Communication

Prize

Category

Agency country

Brand

Title

Product

Entry company
Campaign Gold PR & Media Communication Campaign South Africa Nando’s #rightmyname PERi-PERi Chicken M&C Saatchi Abel
Campaign Gold PR & Media Communication Campaign South Africa Joburg Ballet Breaking Ballet Joburg Ballet TBWA\Hunt Lascaris Johannesburg
Campaign Silver PR & Media Communication Campaign South Africa Sanlam 2 Minute Shower Songs 2 Minute Shower Songs King James Group
Campaign Silver PR & Media Communication Campaign United Arab Emirates Nissan KSA #SheDrives Institutional TBWA\RAAD
Campaign Bronze PR & Media Communication Campaign South Africa Sanlam Uk’shona Kwelanga – the first WhatsApp Drama Series My Choice Funeral Plans King James Group
Campaign Bronze PR & Media Communication Campaign South Africa AB InBev Not That Newlands Newlands Spring Brewery King James Group
Campaign Bronze PR & Media Communication Campaign South Africa Apartheid Museum Bill of Rights Apartheid Museum Joe Public United
Campaign Bronze PR & Media Communication Campaign United Arab Emirates Connect Slow Trends Connect Boundless TBWA\RAAD

Live Events, Activations & Sponsorships
Gold Live Activations South Africa AB InBev Soccer Song for Change – Activation Carling Black Label Ogilvy Cape Town
Silver Live Events United Arab Emirates UN Women Bridal Uniform Child Marriage Impact BBDO Dubai
Silver Ambient United Arab Emirates Mars The Hunger Proof Football Experience Snickers Impact BBDO Dubai
Silver Ambient Israel Access Israel People Not Symbols Easy Parking Access for Handicapped Leo Burnett Israel
Silver Ambient South Africa Apartheid Museum Bill of Rights Apartheid Museum Joe Public United
Bronze Live Events South Africa Mercedes-Benz X-Class Launch X-Class WWP Group
Bronze Live Events South Africa Absa Give Art Life L’Atelier CULLINAN
Bronze Ambient South Africa Insurance driven by the AA While you were out we got in AA insurance House of Brave
Bronze Ambient South Africa DARG Domestic Animal Rescue Group Test Run a Dog DARG Domestic Animal Rescue Group M&C Saatchi Abel
Bronze Ambient South Africa Siemens The Siemens Air Drop Siemens King James II
Craft Certificate Live Crafts South Africa DStv Halloween Sleepover DStv Ogilvy Johannesburg
Craft Certificate Live Crafts South Africa AB InBev Castle Lite Unlocks 2017 Castle Lite Glen21 Entertainment
Craft Certificate Live Crafts United Arab Emirates Louvre Abu Dhabi Highway Gallery Louvre Abu Dhabi TBWA\RAAD

Media Innovation
Gold Media Innovation – Single Medium United Arab Emirates La Libanaise Des Jeux Lucky Face Loto Libanaise Impact BBDO Dubai
Gold Media Innovation – Single Medium South Africa Nando’s #rightmyname PERi-PERi Chicken M&C Saatchi Abel and The MediaShop
Campaign Silver Media Innovation – Media Campaign South Africa Kimberly-Clark The World’s First Baby Marathon Huggies Ogilvy Johannesburg
Silver Media Innovation – Single Medium South Africa AB InBev Soccer Song for Change – Media Carling Black Label Ogilvy Cape Town
Silver Media Innovation – Single Medium Kenya Kenya Tourism Board Culture Captcha Magical Kenya Scanad
Campaign Bronze Media Innovation – Media Campaign South Africa American Swiss, The Foschini Group Drop the Hint Jewellery VML South Africa
Campaign Bronze Media Innovation – Media Campaign South Africa Sanlam 2 Minute Shower Songs 2 Minute Shower Songs King James Group
Campaign Bronze Media Innovation – Media Campaign United Arab Emirates Amnesty International Skins of Peace Campaign against Islamophobia TBWA\RAAD
Bronze Media Innovation – Single Medium South Africa Apartheid Museum Bill of Rights Apartheid Museum Joe Public United

Radio

Grand Prix

 Branded Content Radio & Audio United Arab Emirates Louvre Abu Dhabi Highway Gallery Louvre Abu Dhabi TBWA\RAAD
Campaign Gold Internet & Mobile Audio Commercials South Africa Sanlam 2 Minute Shower Songs – Desmond & the Tutus – Teenagers, Rouge – Déjà Vu, Kwesta – Boomshakalaka, Goodluck – Taking It Easy, Francois Van Coke – Dit R 2 Minute Shower Songs King James Group
Campaign Gold SA Non-English Radio Station Commercials South Africa Toyota Hill Assist Just Another Road, “Lobola”, “Anniversary”, “Boss Man” Hilux FCB Johannesburg
Gold Radio Station Commercials South Africa Apartheid Museum Verwoerd Apartheid Museum TBWA\Hunt Lascaris Johannesburg
Campaign Silver Radio Station Commercials South Africa Flight Centre Youth & Adventure World Gone Mad – Swim, Date, Festival Youth & Adventure TBWA\Hunt Lascaris Johannesburg
Campaign Silver Radio Station Commercials South Africa Chicken Licken Far Fetched – Spike Lee, Catch it, Kiss Brand Joe Public United
Campaign Silver Radio Station Commercials South Africa Windhoek Perfect time. Perfect beer. – Slay Queen Makoti, Woodchuck, Mazenkeng Windhoek Beer M&C Saatchi Abel
Silver Branded Content Radio & Audio South Africa AB InBev Soccer Song for Change – Branded Audio Content Carling Black Label Ogilvy Cape Town
Silver Branded Content Radio & Audio South Africa Sanlam Lives of Grace Sanlam MyChoice funeral plan King James Group
Silver SA Non-English Radio Station Commercials South Africa South African Tourism It’s your Country. Enjoy It. Wine Domestic FCB Johannesburg
Campaign Bronze Radio Station Commercials United Arab Emirates AWR Arabian Automobiles Fake Parts – Liam Neeson, Morgan Freeman Nissan Genuine Parts / Service Center TBWA\RAAD
Campaign Bronze Radio Station Commercials United Arab Emirates Kafa Letters – Sister, Mother Campaign against domestic violence TBWA\RAAD
Campaign Bronze Radio Station Commercials South Africa Duracell Times Change, Power Still Doesn’t – Petrol, Black Mirror, Moore’s Law Duracell Batteries Grey Advertising Africa
Campaign Bronze Radio Station Commercials South Africa AB InBev Make A Different Friend – the no sense of personal space guy, the pinkie ring guy, the really smart watch guy Castle Lager Ogilvy Johannesburg
Campaign Bronze Internet & Mobile Audio Commercials South Africa Voicebank Searching for Talent – Moshidi, Louise, Murray, Anelle Joe Public United Joe Public
Bronze Radio Station Commercials South Africa Takealot Nice Crowd Takealot M&C Saatchi Abel
Bronze Radio Station Commercials South Africa Brand South Africa Babakhe Play Your Part The Odd Number
Bronze SA Non-English Radio Station Commercials South Africa Vodacom Enkinga Fibre Ogilvy Johannesburg
Bronze SA Non-English Radio Station Commercials South Africa Brand South Africa BVD Play Your Part The Odd Number
Bronze SA Non-English Radio Station Commercials South Africa JET Ungenaphi ebududleni bami? Jet’s plus-size range Joe Public United
Bronze SA Non-English Radio Station Commercials South Africa Chicken Licken Danger Rock My Soul 3 Joe Public United
Campaign Craft Gold Radio Crafts – Writing South Africa Flight Centre Youth & Adventure World Gone Mad – Swim, Festival, Date Youth & Adventure TBWA\Hunt Lascaris Johannesburg
Campaign Craft Gold Radio Crafts – SA Non-English Performance South Africa Toyota Hill Assist Just Another Road, “Lobola”, “Anniversary”, “Boss Man” Hilux FCB Johannesburg
Craft Gold Radio Crafts – Original Music & Sound Design South Africa AB InBev Soccer Song for Change – Craft Carling Black Label Ogilvy Cape Town
Campaign Craft Certificate Radio Crafts – Direction South Africa Flight Centre Youth & Adventure World Gone Mad – Festival, Date, Swim Youth & Adventure TBWA\Hunt Lascaris Johannesburg
Campaign Craft Certificate Radio Crafts – Writing South Africa Chicken Licken Far Fetched – Spike Lee, Kiss, Catch it Brand Joe Public United
Campaign Craft Certificate Radio Crafts – Original Music & Sound Design South Africa Sanlam 2 Minute Shower Songs – Rouge – Déjà Vu, Goodluck – Taking It Easy, Desmond & the Tutus – Teenagers, Kwesta – Boomshakalaka, Francois Van Coke – Dit R 2 Minute Shower Songs King James Group
Campaign Craft Certificate Radio Crafts – Performance South Africa Takealot Make Winter Great Again – Yo Momma’s Door, Nice Crowd, Bing! Takealot M&C Saatchi Abel
Campaign Craft Certificate Radio Crafts – SA Non-English Writing South Africa Toyota Hill Assist Just Another Road, “Lobola”,”Anniversary”, “Boss Man” Hilux FCB Johannesburg
Craft Certificate Radio Crafts – Original Music & Sound Design South Africa Universal Music South Africa Masekela Tribute South African Jazz Music Havas Johannesburg
Craft Certificate Radio Crafts – Performance South Africa Sanlam Lives of Grace Sanlam MyChoice funeral plan King James Group

Film Communication

Grand Prix

 Branded Content Video – Series South Africa Kimberly-Clark The World’s First Baby Marathon Huggies Ogilvy Johannesburg
Campaign Gold Branded Content Video – Series South Africa Joburg Ballet Breaking Ballet Joburg Ballet TBWA\Hunt Lascaris Johannesburg
Gold TV & Cinema Commercials – up to 90s United Arab Emirates Landmark Group Greed Centrepoint Impact BBDO Dubai
Gold Internet Video – above 30s South Africa Mercedes-Benz Return to Chapman’s Peak S-Class Net#work BBDO
Gold Music Videos South Africa H2The High On You High On You Single song Meow Meow Woof
Campaign Silver Branded Content Video – Series South Africa ZANG Caffeinated Chocolate Episode 1: The Birth of a Tasty Hero ZANG Caffeinated Chocolate M&C Saatchi Abel
Silver TV & Cinema Commercials – up to 90s South Africa KFC KFC World Cup cob Ogilvy Cape Town
Silver TV & Cinema Commercials – up to 90s South Africa Western Cape Government Boys TVC Safely Home FCB Cape Town
Silver TV & Cinema Commercials – above 90s South Africa Chicken Licken SBU 2.0 Feed My Craving 10 Joe Public United
Silver Internet Video – above 30s South Africa #HopeJoanna #HopeJoanna #HopeJoanna Grid Worldwide Branding
Silver TV Trailers & Content Promos South Africa SuperSport Sonny Bill F*cks Warner’s wife SuperSport T+W and SuperSport
Silver Branded Content Video – Single United Arab Emirates Nissan KSA #SheDrives Institutional TBWA\RAAD
Silver Music Videos South Africa Nakhane Toure Clairvoyant Single The Bomb shelter
Silver Music Videos South Africa Kwesta Spirit Single The Bomb shelter
Silver SA Non-English Film South Africa Allan Gray Father’s Share Allan Gray King James II
Campaign Bronze TV & Cinema Commercials – up to 90s Saudi Arabia Saudi Telecom Company EMBRACEING THE STEREOTYPE – Foodie, Selfie, FOMO, YOLO Pre-paid J. Walter Thompson KSA
Campaign Bronze TV Trailers & Content Promos South Africa Cell C Twisted Trailers – Cloverfield, World War Z, A Beautiful Mind Online entertainment Joe Public United
Campaign Bronze Branded Content Video – Series South Africa Sanlam Sanlam Family Fortune Sanlam Private Wealth King James Group
Bronze TV & Cinema Commercials – up to 90s South Africa Volkswagen The Learner Volkswagen for Life. Ogilvy Cape Town
Bronze TV & Cinema Commercials – up to 90s United Arab Emirates Mars Mountain Climber Snickers Impact BBDO Dubai
Bronze TV & Cinema Commercials – up to 90s South Africa Volkswagen Red Flashy Thingy Polo Ogilvy Cape Town
Bronze TV & Cinema Commercials – up to 90s South Africa Standard Bank We’re coming for you Sponsorship TBWA\Hunt Lascaris Johannesburg
Bronze TV & Cinema Commercials – up to 90s South Africa Trace Never Expire Trace Mobile Net#work BBDO
Bronze TV & Cinema Commercials – above 90s South Africa AB InBev #NoExcuse Carling Black Label Ogilvy Cape Town
Bronze TV & Cinema Commercials – above 90s South Africa FNB The Helpers FNB Sponsorship Grid Worldwide Branding
Bronze TV & Cinema Commercials – above 90s South Africa Brand South Africa Dala What You Must Constitution Awareness The Odd Number
Bronze Internet Video – above 30s United Arab Emirates Landmark Group The Boy Nobody Could See Centrepoint Impact BBDO Dubai
Bronze Internet Video – above 30s South Africa AB InBev Not That Newlands Newlands Spring Brewery King James Group
Bronze Internet Video – above 30s Nigeria 9Mobile (Previously Etisalat Nigeria) Closed – A Short Film Etisalat Prize for Literature Up In The Sky NG
Bronze Other Screens South Africa Dubai Municipality Dubai Frame – Future Zone Dubai Frame Wicked Pixels
Bronze Branded Content Video – Single South Africa WAIF Repertoire WAIF Jewellery Patriot Films
Bronze Branded Content Video – Single South Africa South African Tourism Bheki the Mbhaco Maker South African Tourism FCB Johannesburg
Bronze Music Videos South Africa Original Swimming Party feat. Moonchild Sanelly Biggest Curse Biggest Curse Ola Films
Craft Gold Film Crafts – Direction South Africa Chicken Licken SBU 2.0 Feed My Craving 10 Romance Films
Craft Gold Film Crafts – Cinematography United Arab Emirates Landmark Group Greed Centrepoint Impact BBDO Dubai
Craft Gold Film Crafts – Production Design South Africa Chicken Licken SBU 2.0 Feed My Craving 10 Romance Films
Craft Gold Film Crafts – Animation South Africa Cerebos Snow Cerebos Salt FCB Durban & Tulips&Chimneys & blackginger
Craft Gold Film Crafts – Special Visual Effects South Africa Chicken Licken Sbu 2.0 Hot Wings Bladeworks & Chocolate Tribe
Craft Gold Film Crafts – Performance South Africa Chicken Licken SBU 2.0 Feed My Craving 10 Romance Films
Craft Certificate Film Crafts – Direction United Arab Emirates Landmark Group The Boy Nobody Could See Centrepoint Impact BBDO Dubai
Craft Certificate Film Crafts – Direction United Arab Emirates Landmark Group Greed Centrepoint Impact BBDO Dubai
Craft Certificate Film Crafts – Direction South Africa Chicken Licken Icelandic Boy Chicken Boerie Burger They Shoot Films
Craft Certificate Film Crafts – Cinematography South Africa Nedbank Bird’s Eye View CIB 0307 Films
Craft Certificate Film Crafts – Cinematography South Africa Indiefin Be Indie Life Insurance Bioscope Films / Bain & Bunkell
Craft Certificate Film Crafts – Cinematography South Africa Chicken Licken Icelandic Boy Chicken Boerie Burger They Shoot Films
Craft Certificate Film Crafts – Writing United Arab Emirates Landmark Group Greed Centrepoint Impact BBDO Dubai
Craft Certificate Film Crafts – Writing South Africa Kimberly-Clark The World’s First Baby Marathon Huggies Ogilvy Johannesburg
Craft Certificate Film Crafts – Writing South Africa H2The High On You High On You Single song Meow Meow Woof
Craft Certificate Film Crafts – Writing South Africa Ster-Kinekor The Reign of Ian Ster-Kinekor Theaters FoxP2
Craft Certificate Film Crafts – Production Design South Africa Allan Gray Father’s Share Long-Term Investing Plank Film Productions
Craft Certificate Film Crafts – Production Design South Africa Econet Media The Great Escape Kwesé King James II
Craft Certificate Film Crafts – Animation South Africa Batch The Diver Animation, motion design and illustration services We Are Batch Tv
Craft Certificate Film Crafts – Animation South Africa Chicken Licken Jony Ive Sboofed Feed My Craving 10 Chocolate Tribe
Craft Certificate Film Crafts – Editing South Africa Indiefin Be Indie Life Insurance Bioscope Films / Bain & Bunkell
Craft Certificate Film Crafts – Editing South Africa Trace Never Expire Trace Mobile Net#work BBDO
Craft Certificate Film Crafts – Original Music & Sound Design South Africa Chicken Licken SBU 2.0 Feed My Craving 10 Produce Sound
Craft Certificate Film Crafts – Original Music & Sound Design South Africa Pernod Ricard South Africa Absolut One Source Live – Africa on Fire Absolut Vodka VML South Africa
Craft Certificate Film Crafts – Best Use of Licensed Music South Africa Chicken Licken SBU 2.0 Feed My Craving 10 Joe Public
Craft Certificate Film Crafts – Performance South Africa Chicken Licken Icelandic Boy Chicken Boerie Burger They Shoot Films
Craft Certificate Film Crafts – SA Non-English Performance South Africa Allan Gray Father’s Share Long-Term Investing Plank Film Productions

Integrated Campaign

Grand Prix

 Integrated Campaign United Arab Emirates La Libanaise Des Jeux Lucky Face Loto Libanaise Impact BBDO Dubai
Campaign Gold Integrated Campaign South Africa Kimberly-Clark The World’s First Baby Marathon Huggies Ogilvy Johannesburg
Campaign Silver Integrated Campaign South Africa AB InBev #NoExcuse – Integrated Campaign Carling Black Label Ogilvy Cape Town
Campaign Silver Integrated Campaign South Africa Sanlam 2 Minute Shower Songs 2 Minute Shower Songs King James Group
Campaign Bronze Integrated Campaign United Arab Emirates Mars The Hunger Proof Football Experience Snickers Impact BBDO Dubai
Campaign Bronze Integrated Campaign South Africa OLX Set yourself economically free OLX App Black River FC
Campaign Bronze Integrated Campaign South Africa Allan Gray True Rewards Take Time Allan Gray King James II
Campaign Bronze Integrated Campaign South Africa Webafrica Webafrica Effing Fast Internet Fibre Internet The Jupiter Drawing Room, Cape Town

Effective Creativity
Campaign Gold Effective Creativity South Africa Pernod Ricard South Africa Absolut One Source Alcoholic Beverage VML South Africa
Campaign Silver Effective Creativity South Africa Chicken Licken Afronaut Hotwings Joe Public United
Campaign Silver Effective Creativity Kenya Ol Pejeta Conservancy The World’s Most Eligible Bachelor Ol Pejeta Conservancy Ogilvy & Mather Africa
Campaign Bronze Effective Creativity South Africa Sanlam Uk’shona Kwelanga – the first WhatsApp Drama Series My Choice Funeral Plans King James Group
Campaign Bronze Effective Creativity United Arab Emirates Nissan Camelpower Desert Lineup TBWA\RAAD

Service Design
Campaign Gold Service Design South Africa Nedbank Nedbank Smart Geyser Nedbank Smart Geyser Accenture
Campaign Silver Service Design South Africa Momentum Momentum Smart Underwriting Smart Underwriting Momentum Corporate (division of MMI Group Limited)
Campaign Bronze Service Design South Africa Polyco Packa-Ching Packa-Ching Brand NORTH VCA

Across eight categories, 136 Loeries were awarded, including 3 Grands Prix, 14 Golds, 30 Silvers, 49 Bronzes, nine Craft Golds and 31 Craft Certificates.*

The full list of credits should only be available on www.loeries.com from 19 August 2018.  The Loeries will release its full official rankings at a later date.

See also

Updated at 11:42am on 31 August 2018 and 9.42am on 20 August 2018.

 

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#Loeries2018 winners: Three Grands Prix on Friday night

by MarkLives (@marklives) Loeries Creative Week Durban 2018 is culminating with two award evenings at the ICC Durban. On Friday night, 17 August 2018, there were three Grands Prix awarded — in Communication Design (Turkey), Digital & Interactive Communication (South Africa) and Print Communication (SA). Congrats to all.

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All the winners

Tseliso Rangaka, Ogilvy Cape Town ECD, was announced as the new chair of the Loeries for the next two years, taking over from Suhana Gordhan, FCB Africa creative director. The Marketing Leadership & Innovation Award was presented to Doug Place, Nando’s chief marketing officer.  Kirstin Uken, Sunshinegun designer, and David Franciscus, Protagonist Films founder and producer/director, received the Brand South Africa Young Creatives Award, which recognises the creative performance of individuals aged 27 or younger. Each winner receives a Gold Loerie and US$5000.

Communication Design

Prize

Category

Agency country

Brand

Title

Product

Entry company

Grand Prix

 Brand Identity & Collateral Design – Identity Programmes Turkey Fear and Fantasy Festival Fear and Fantasy Festival Fear and Fantasy Festival TBWA REKLAM HIZMETLERI A.S.
Campaign Gold Brand Identity & Collateral Design – Identity Programmes South Africa Explorers Club Explorers Club Identity Identity Utopia
Campaign Gold Brand Identity & Collateral Design – Posters & Billboards UAE Landmark Group The Spacesuit Collection – The Future is Female, Florals in Space, Space Camo Centrepoint Impact BBDO Dubai
Campaign Gold Design Mixed-Media Campaign South Africa Nando’s #rightmyname PERi-PERi Chicken M&C Saatchi Abel
Campaign Silver Brand Identity & Collateral Design – Posters & Billboards South Africa Ultimate X Year X AR Posters NORTH VCA
Campaign Silver Design Mixed-Media Campaign South Africa South African Tourism Africa’s Travel Indaba Africa’s Travel Indaba FCB Johannesburg
Campaign Silver Design Mixed-Media Campaign South Africa David Jones Food Building a Foods Brand Foods Woolworths
Silver Brand Identity & Collateral Design – Logos South Africa Mr D Food Anything you feel like The Mr D Food App M&C Saatchi Abel
Silver Brand Identity & Collateral Design – General Collateral South Africa Nando’s Reflections from home Global Crockery System Sunshinegun
Silver Creative Use of Paper South Africa Unilever The OMO Book of Dirt OMO Ogilvy Cape Town & Ogilvy Africa
Silver Three Dimensional & Environmental Design – Interior Design & Temporary Structures South Africa Rand Merchant Bank Think Bench Corporate Investment Banking Promise
Silver Three Dimensional & Environmental Design – Interior Design & Temporary Structures South Africa Mad Giant Mad Giant brewery and restaurant Mad Giant beer Haldane Martin Iconic Design
Silver Three Dimensional & Environmental Design – Package & Industrial Design South Africa Nando’s Da nossa terra (from our soil) Nando’s PERi-Gin & Moonshine Sunshinegun
Silver Broadcast Design & Graphics South Africa DStv Multidesign – Idents 2017 Channel O Wicked Pixels
Campaign Bronze Brand Identity & Collateral Design – Identity Programmes South Africa Zeitz Museum of Contemporary Art Africa The Zeitz MOCAA: Identity Programmes Zeitz Museum of Contemporary Art Africa M&C Saatchi Abel
Campaign Bronze Brand Identity & Collateral Design – Identity Programmes South Africa Miavana A place like no other Nosy Ankao Island Xfacta
Bronze Brand Identity & Collateral Design – Logos South Africa Equilibrium Equilibrium Logo Audiology, Hearing & Balance Practice Switch Brand SA
Bronze Brand Identity & Collateral Design – Logos South Africa National National Security & Safety Grid Worldwide Branding
Bronze Brand Identity & Collateral Design – Posters & Billboards South Africa FNB Courageous Poster Hitchcock Michalski
Bronze Brand Identity & Collateral Design – Direct & Promotional Mail South Africa M&C Saatchi Abel It’s Going to be Wild Calendar M&C Saatchi Abel
Bronze Brand Identity & Collateral Design – Direct & Promotional Mail South Africa Sunshinegun Sun’s Out. Gun’s Out Handguns/Festive season gift Sunshinegun
Bronze Brand Identity & Collateral Design – Direct & Promotional Mail South Africa SADAG Everyday Colours Mental Health 34°
Bronze Three Dimensional & Environmental Design – Interior Design & Temporary Structures South Africa Unilever South Africa Reinvention Kitchen Robertsons Herbs & Spices The Hardy Boys
Bronze Three Dimensional & Environmental Design – Interior Design & Temporary Structures Namibia Standard Bank Namibia Standard Bank Buy-a-Brick CSI – “The Shack” CSI Initiative Advantage Y&R
Bronze Three Dimensional & Environmental Design – Package & Industrial Design South Africa Autograph Distillery Autograph Gin Autograph Gin OFYT Marketing & Communications
Bronze Three Dimensional & Environmental Design – Package & Industrial Design South Africa Garagista Like the beer? Buy the brewery For Sale Ale DUKE
Bronze Three Dimensional & Environmental Design – Furniture Design South Africa Goedgedaght Imaginative desks Grow Peace POP centres Bittersuite – Cape Town, South Africa
Bronze Publication Design – Whole Publication UAE One Foods The 25% Less Cookbook Sadia Impact BBDO Dubai
Campaign Craft Gold Design Crafts – Photography South Africa Tiger Brands Doomed Insects – Fly, Cockroach, Ant Doom TBWA\Hunt Lascaris Johannesburg
Campaign Craft Gold Design Crafts – Art Direction / Graphic Design South Africa Distell Nederburg Stories – A Story For The Bold-Hearted, Born In The Shadows, Written On A Sea Breeze Nederburg TBWA\Hunt Lascaris Johannesburg
Craft Gold Design Crafts – Illustration South Africa MTN MTN Illustration MTN Illustration style Grid Worldwide Branding
Craft Certificate Design Crafts – Illustration South Africa Goedgedaght Circus Ringmaster Grow Peace POP centres Bittersuite – Cape Town, South Africa
Craft Certificate Design Crafts – Typography South Africa MTN MTN Brighter Sans MTN Typography System Grid Worldwide Branding

Digital & Interactive Communication

Grand Prix

 Digital Integrated Campaign South Africa Sanlam 2 Minute Shower Songs 2 Minute Shower Songs King James Group
Campaign Gold Data Driven Campaign UAE La Libanaise Des Jeux Lucky Face Loto Libanaise Impact BBDO Dubai
Campaign Gold Data Driven Campaign South Africa Kimberly-Clark The World’s First Baby Marathon Huggies Ogilvy Johannesburg
Gold Digital & Interactive – Social Media South Africa Joburg Ballet Breaking Ballet Joburg Ballet TBWA\Hunt Lascaris Johannesburg
Campaign Silver Data Driven Campaign South Africa Joburg Ballet Breaking Ballet Joburg Ballet TBWA\Hunt Lascaris Johannesburg
Campaign Silver Digital Integrated Campaign UAE La Libanaise Des Jeux Lucky Face Loto Libanaise Impact BBDO Dubai
Campaign Silver Digital Integrated Campaign South Africa Nando’s #rightmyname PERi-PERi Chicken M&C Saatchi Abel
Campaign Silver Digital Integrated Campaign South Africa Kimberly-Clark The World’s First Baby Marathon Huggies Ogilvy Johannesburg
Silver Digital & Interactive – Display Advertising South Africa American Swiss, The Foschini Group Drop The Hint Jewellery VML South Africa
Silver Digital & Interactive – Social Media UAE Connect Slow Trends Connect Boundless TBWA\RAAD
Silver Digital & Interactive – Applications, Games & Interactive tools Kenya Kenya Tourism Board Culture Captcha Magical Kenya Scanad
Campaign Bronze Digital & Interactive – Display Advertising South Africa Tiger Brands Most Annoying Banner, Breeding Banner Doom TBWA\Hunt Lascaris Johannesburg
Campaign Bronze Data Driven Campaign South Africa Investec Insterview – The Instagram Interview Investec Wunderman South Africa
Campaign Bronze Data Driven Campaign South Africa American Swiss, The Foschini Group Drop The Hint Jewellery VML South Africa
Campaign Bronze Digital Integrated Campaign South Africa Sanlam Mna Nam | National Savings Month Financial products King James Group
Campaign Bronze Digital Integrated Campaign South Africa American Swiss, The Foschini Group Drop The Hint Jewellery VML South Africa
Bronze Digital & Interactive – Website or Microsite South Africa Sanlam Sanlam Family Fortune Sanlam Private Wealth King James Group
Bronze Digital & Interactive – Social Media South Africa Santam #whatidratherdo Santam King James Group
Bronze Digital & Interactive – Social Media South Africa Volkswagen #Marco #Polo Polo Ogilvy Cape Town
Bronze Digital & Interactive – Social Media South Africa Investec Insterview – The Instagram Interview Investec Wunderman South Africa
Bronze Digital & Interactive – Social Media South Africa Mercedes-Benz Growl AMG Net#work BBDO
Bronze Digital & Interactive – Social Media UAE Nissan KSA #SheDrives Institutional TBWA\RAAD
Craft Gold Digital Crafts – Writing South Africa Kimberly-Clark The World’s First Baby Marathon Huggies Ogilvy Johannesburg
Craft Gold Digital Crafts – Music & Sound Design South Africa Sanlam 2 Minute Shower Songs 2 Minute Shower Songs King James Group
Craft Certificate Digital Crafts – Use of Technology UAE La Libanaise Des Jeux Lucky Face Loto Libanaise Impact BBDO Dubai
Craft Certificate Digital Crafts – Use of Technology South Africa Kimberly-Clark The World’s First Baby Marathon Huggies Ogilvy Johannesburg
Craft Certificate Digital Crafts – Music & Sound Design South Africa Joburg Ballet Breaking Ballet Joburg Ballet TBWA\Hunt Lascaris Johannesburg

Outdoor & Out Of Home
Gold In-Store South Africa Garagista Like the beer? Buy the brewery For Sale Ale DUKE
Gold Direct Mail South Africa GreatStock The Anthology of Great (Stock) Poetry Image Library Joe Public
Silver Outdoor Media Israel Access Israel People Not Symbols Easy Parking Access for Handicapped Leo Burnett Israel
Silver Outdoor Media South Africa POWA News you need to see Women’s rights Joe Public United
Silver In-Store UAE Citibank Hidden Hindi Posters – Tea Money transfer Horizon FCB Dubai
Silver In-Store UAE Amnesty International Skins of Peace Campaign against Islamophobia TBWA\RAAD
Campaign Bronze Outdoor Media Saudi Arabia NOD Tag Life – Heart, kidney, Eyes, Liver Organ Donation J. Walter Thompson KSA
Campaign Bronze Outdoor Media South Africa Allan Gray True Rewards Take Time – Best Time, Times Change, New Money, Throw Time Allan Gray King James II
Bronze Outdoor Media South Africa Wrigley Shrink the Rainbow Skittles DDB
Bronze Outdoor Media South Africa Keepit100 Burning Billboard Keepit100 Joe Public Ignite
Bronze Outdoor Media South Africa Nike Zoo Lake Community Basketball Courts Basketball Apparel Futura with Faatimah Mohamed-Luke & Karabo Moletsane
Bronze Outdoor Media South Africa Comair Defaced Billboard kulula.com McCann Worldgroup South Africa
Bronze Transit & Air South Africa Edward Snell #IAMNEXT Russian Bear Vodka Loxyion Conexyion

Print Communication

Grand Prix

 Tactical use of Newspaper South Africa Nando’s #rightmyname PERi-PERi Chicken M&C Saatchi Abel
Campaign Gold Newspaper Advertising South Africa Sanlam 2 Minute Shower Songs – Press Springbok Nude, Goodluck, Kwesta, Mi Casa 2 Minute Shower Songs King James Group
Gold Tactical use of Newspaper South Africa POWA News you need to see POWA Joe Public United
Campaign Silver Newspaper Advertising South Africa National Geographic Kids Life Beyond the Logo – Angry Birds, Red Bull, Puma National Geographic Kids Magazine FoxP2
Campaign Silver Newspaper Advertising South Africa Apartheid Museum Past and Present – Verwoerd, Botha, Smuts Apartheid Museum TBWA\Hunt Lascaris Johannesburg
Campaign Silver Newspaper Advertising Turkey UNDP Istanbul Green Cemeteries – Kocasinan, Bagcilar, Gungoren Social Responsibility Project TBWA REKLAM HIZMETLERI A.S.
Campaign Silver Indoor Posters South Africa Chicken Licken A Little Hungry – Temple, Mine, Bank Slyders Joe Public United
Silver Tactical use of Newspaper Kenya Daily Nation No Nation Newspaper Scanad
Campaign Bronze Newspaper Advertising UAE Go Sport The Men’s Sale – Lina, Dhaliya, Fatiha Go Sport Sales TBWA\RAAD
Campaign Bronze Newspaper Advertising South Africa National Geographic Kids See Nature At Its Best – Aurora Borealis, Whale, Peacock, Wildebeest Magazine FOXP2
Campaign Bronze Newspaper Advertising Kenya Airtel Chase – Lion & Wildebeest, Cheetah & Gazelle, Shark & Seal Airtel Internet Ogilvy & Mather Africa
Campaign Bronze Newspaper Advertising South Africa MTN South Africa MTN Emojicons – Ghost, Snowman, Poo Brand TBWA\Hunt Lascaris Johannesburg
Campaign Bronze Indoor Posters UAE Nissan Camelpower – Hump, Nostrils, Heart, Leg Nissan Desert Lineup TBWA\RAAD
Campaign Bronze Indoor Posters South Africa Apartheid Museum The Old South Africa Flag – Segregation, Police Brutality, Youth Apartheid Museum TBWA\Hunt Lascaris Johannesburg
Campaign Bronze Indoor Posters South Africa Hasbro The Art of Playing with Your Food – Lichtenstein, Warhol, Banksy Play-doh Kitchen Creations TWO.AM Agency
Campaign Bronze Indoor Posters Turkey Land Rover  Don’t Drink and Drive – Carambola, Peyote, Ayahuska Borusan Otomotiv TBWA REKLAM HIZMETLERI A.S.
Bronze Newspaper Advertising South Africa Brand South Africa Amandla Freedom Day The Odd Number
Bronze Tactical use of Newspaper South Africa Reckitt Benckiser Christmas Wrapping Paper Nurofen Headache Tablets McCann Worldgroup South Africa
Bronze Indoor Posters South Africa Readers’ Warehouse Cookbooks Readers’ Warehouse Grey Advertising Africa
Bronze Branded Content Print South Africa Cipla SA Bronki Boosters Bronki Booster Comic Book VML South Africa
Campaign Craft Gold Print Crafts – Illustration South Africa Chicken Licken A Little Hungry – Mine, Temple, Bank Slyders Joe Public United
Craft Gold Print Crafts – Writing South Africa GreatStock The Anthology of Great (Stock) Poetry Image Library Joe Public
Craft Gold Print Crafts – Typography UAE Citibank Hidden Hindi Posters – Tea Money transfer Horizon FCB Dubai
Campaign Craft Certificate Print Crafts – Art direction South Africa One School at a Time Education is a Weapon – Crime, Poverty, Ignorance One School at a Time Joe Public United
Campaign Craft Certificate Print Crafts – Illustration Kenya Shell Engine – Car, Truck Fuel Save Scanad
Campaign Craft Certificate Print Crafts – Illustration Kenya Airtel Chase – Cheetah & Gazelle, Lion & Wildebeest, Shark & Seal Airtel Internet Ogilvy & Mather Africa
Campaign Craft Certificate Print Crafts – Illustration South Africa Sanlam 2 Minute Shower Songs – Press Springbok Nude Girls, Mi Casa, Goodluck 2 Minute Shower Songs King James Group
Campaign Craft Certificate Print Crafts – Typography South Africa Apartheid Museum Past and Present – Verwoerd, Smuts, Botha Apartheid Museum TBWA\Hunt Lascaris Johannesburg
Craft Certificate Print Crafts – Art direction South Africa Devil’s Peak Brewing Company The One Armed Beer Bandit Craft Beer J. Walter Thompson JHB
Craft Certificate Print Crafts – Typography South Africa Absa Give Art Life – Portrait L’Atelier CULLINAN

Shared Value
Campaign Gold Shared Value Kenya M-Agriculture Digi Farm: Connecting smallholder farmers Digi Farm Safaricom PLC
Campaign Gold Shared Value South Africa Unilever Unilever’s Sustainable Living Plan Sustainable Living Plan Digitas Liquorice
Campaign Silver Shared Value South Africa Vitality Vitality Active Rewards Active Rewards Discovery
Campaign Silver Shared Value South Africa PepsiCo Simba Hawker Loyalty and Entrepreneur Development Project Simba PepsiCo
Campaign Bronze Shared Value South Africa AB InBev #NoExcuse – Integrated Campaign Carling Black Label Ogilvy Cape Town
Campaign Bronze Shared Value Lebanon Bou Khalil Em Khalil Corporate J. Walter Thompson Beirut

Student
Campaign Gold Student – Indoor Posters South Africa The Lion Match Company Ignite Memories – Fireside stories, Homework by candlelight, Learning to cook with Gogo, Your friend in dark nights, Braai Day Lion Safety Matches University of Johannesburg
Gold Student – Motion Graphics, Animation & Short Film South Africa Glitch Glitch Channel brand North-West University
Gold Student – Publication Design South Africa Femodernist Femodernist: Eileen Gray Femodernist AAA School Of Advertising Cape Town
Gold Student – Live Communications South Africa Rape Crises Cape Town Trust Never Should You Ever Awareness Video AAA School Of Advertising Cape Town
Campaign Silver Student – Facebook Challenge South Africa International Federation of Red Cross and Red Crescent Societies Helpin’ Hands Homework Diaries Vega
Silver Student – Newspaper & Magazine Advertising South Africa Nat Geo Kids Palette surgeonfish Nat Geo Kids AAA School of Advertising
Silver Student – Newspaper & Magazine Advertising South Africa Fugard Theatre Spotlight 1 Theatre Stellenbosch Academy of Design and Photography
Silver Student – Logos and Identity Programmes South Africa De Jager / Kaprey Hire Us Personal Branding Vega
Silver Student – Collateral Design South Africa Montagu Dried Fruit Montagu Dried Fruit Promotional Vega
Silver Student – Collateral Design South Africa Eat Kayamandi PIMP MY KITCHEN – Eat Kayamandi Vendor station Stellenbosch Academy of Design and Photography
Silver Student – Collateral Design South Africa Content World of Content World of Content Collateral The Open Window
Silver Student – Publication Design South Africa Content Book of Content Content Informational Booklet The Open Window
Silver Student – Publication Design South Africa Self Black: A Study of the Darkest Colour Black: A Study of the Darkest Colour AAA School Of Advertising Cape Town
Silver Student – Package Design South Africa Kelloggs Toucan Sam Froot Loops Vega
Silver Student – Digital Media South Africa Volk & Vaderland Volk & Vaderland Interactive Installation North-West University
Campaign Bronze Student – Newspaper & Magazine Advertising South Africa Spray & Cook Sticky songs – Sweet Caroline, Barbie girl Non-stick cooking spray AAA School of Advertising
Campaign Bronze Student – Newspaper & Magazine Advertising South Africa Spray and Cook No man left behind, – Muffin, Toast, Pancake Non-Stick Cooking spray AAA School Of Advertising Cape Town
Campaign Bronze Student – Facebook Challenge South Africa Federation of Red Cross and Red Crescent Societies The things Gogo says Cholera Awareness AAA School Of Advertising Cape Town
Campaign Bronze Student – Facebook Challenge Nigeria International Federation of Red Cross and Red Crescent Societies (IFRC) Give a Soap Cholera Campaign 02 academy Lagos
Campaign Bronze Student – Integrated Campaign South Africa Operation Smile Smile Operation Smile Vega
Bronze Student – Radio Commercials & Branded Content South Africa Safair New-born Budget airline AAA School Of Advertising Cape Town
Bronze Student – Newspaper & Magazine Advertising South Africa Skip All Grays Washing powder AAA School Of Advertising Cape Town
Bronze Student – Newspaper & Magazine Advertising South Africa Spray & Cook Cup Cake Non-stick cooking spray AAA School of Advertising
Bronze Student – Newspaper & Magazine Advertising South Africa Ricoffy If You’re New To Coffee Instant Coffee Sachet Stellenbosch Academy of Design and Photography
Bronze Student –  Out of Home South Africa DBV SPCA Get More Dog Mixed Breed Vega
Bronze Student –  Out of Home South Africa Arrive Alive Now You See Me 2 Reflective Spray Stellenbosch Academy of Design and Photography
Bronze Student – Logos and Identity Programmes South Africa Self-promotion The Serial Perfectionist Self-promotion Stellenbosch Academy of Design and Photography
Bronze Student – Logos and Identity Programmes South Africa Di-ne-wo Di-ne-wo Identity Identity System The Open Window
Bronze Student – Collateral Design South Africa Scarfini Zed.En Fin Zed.En Fin Vega
Bronze Student – Collateral Design South Africa De Jager / Kaprey Hire Us Direct Mailer Vega
Bronze Student – Collateral Design South Africa Self CMYK Stories CMYK Stories Project AAA School Of Advertising Cape Town
Bronze Student – Package Design South Africa Clover Clover by Clover Fresh Milk AAA School Of Advertising Cape Town
Bronze Student – Furniture Design South Africa Hlala Hlala (sit) Desk|chair|bag Red and Yellow Creative School of Business
Campaign Craft Gold Student – Print & Design Crafts – Illustration South Africa N/A The end is nigh – I, II, III N/A The Open Window
Campaign Craft Certificate Student – Television, Film & Video Crafts South Africa Muurpapier Films Skof Short Film North-West University
Campaign Craft Certificate Student – Print & Design Crafts – Photography South Africa N/A It is well: An ode to Karabo series N/A The Open Window
Craft Certificate Student – Print & Design Crafts – Illustration South Africa N/A Sharp Sharp N/A The Open Window
Craft Certificate Student – Print & Design Crafts – Illustration South Africa N/A The Earth before us N/A The Open Window
Craft Certificate Student – Print & Design Crafts – Illustration South Africa N/A The first Ymbryne N/A The Open Window
Craft Certificate Student – Print & Design Crafts – Typography South Africa Self Sew Far, Sew Good Book AAA School Of Advertising Cape Town
Craft Certificate Student – Print & Design Crafts – Photography South Africa None Be Bold None Stellenbosch Academy of Design and Photography

Across six categories, 146 Loeries were awarded: three Grands Prix, 15 Golds, 38 Silvers, 63 Bronzes, nine Craft Golds and 18 Craft Certificates. In the Student category, five Gold Loeries were awarded.*

The full list of credits should only be available on www.loeries.com from 19 August 2018.

See also

Updated at 11:48am on 31 August 2018 and 9.33am on 20 August 2018.

 

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Agency Life: Surviving Loeries 101 #Loeries2018

by TJ Njozela (@tj_njozela) I don’t know about y’all but this year seems to have flown by quicker than drinks at an open bar. January was just yesterday, then one lumbar puncture and some schedule 5 meds later (it’s an inside joke), and now it’s The Loeries. And, if you know anything about Loeries, you know that it’s about three things: recognising the best work in the industry from across the continent, networking, and getting turnt.

Loeries logo 2018Obvs, those are the three things you want to do at the awards, and probably a few others well. But, before you head out and go ham, there are also a few don’ts that will help to ensure that the good times don’t turn into regrets.

Don’t be a hater

We all have our own perspective on work that’s on fire and work that belongs on a sheet of two-ply TP. And it’s ok to have your own point of view. It’s also ok to feel a piece of work more than another one. Mara, if you’re not on a judging panel, don’t do that thing of, well, judging. Have an opinion, sure, if you don’t like something. But remember that a panel of industry leaders from different disciplines, agencies, and personal opinions, headed by some of the best thinkers from around the world, and a whole jury chairperson, don’t see things the way you do. Haters gon’ hate. Potatoes gon’ potate. That’s just facts of life. And if people like potatoes more than they like you, you might have ‘n bietjie nyana problem there.

Don’t poop at the parties

Two things happened to pretty much everyone who watched Flula’s video about Jennifer who poops at parties. One, lols. Two, realising that you know someone like Jennifer. They go by different names. Buzzkill, Wet Blanket, Slow Down, Mitch, etc. Me, personally, I can’t even deal. Like, if you’re not having a good time at the party, vaya. All you’ll have is FOMO when everybody talks about the craziness that happened, and everything you missed out on, but rather they talk about that than how you were just killing everybody’s vibe. The moral of the story? Rather turn up missing than be a party pooper.

Don’t leave your dignity unattended

Like any year at Loeries, some of us are bound to bump into the self-respect we negligently misplaced after one too many tequilas. Some never find theirs and their dignity teeters between urban legends and industry rumours. Don’t wait until your hair is a tangled with a mixture of canapés and too much liquor, or you get the “Sure, buddy” look from people who don’t believe that’s dandruff on your nose, or a video of you dancing on top of the bar in your polka dot-drawers makes its rounds on WhatsApp groups. Hayi. Make sure your dignity is always close by. If you find yourself disappointedly looking in the mirror, asking yourself “Is this you?”, chances are you’re about to lose your dignity. Instead of going for one more round, rather go back to your hotel. There’s nothing wrong with having fun. But, also, you’re an adult. Therefore, you must do the adulting.

•••

Loeries is an exciting time for the whole industry. There’s the thrill of winning, the excitement of the parties where you know k’sazobalit. It’s kinda like bungee jumping. It’s fun coz there’s people who know what they’re doing, a cord, and an anchor. Without those things, trust, it wouldn’t be fun. Think of these don’ts as your safety mechanisms that will help you snap back to reality, without any regrets, afterwards.

 

TJ NjozelaTJ Njozela (@tj_njozela) is a creative group head at Net#work BBDO. With several years of experience in the advertising industry, he’s more than a writer; he is also a reader, a thinker, and an avid liker of things. He once walked from Joburg to Cape Town in 30 days to raise funds to buy wheelchairs for people in need. #30Days30Wheelchairs. TJ contributes the regular “Agency Life” column, in which he gives career advice for working within the advertising industry, to MarkLives.

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Media Design: CHIPS!, Fluxus cc V TRE, Hodinkee, Metal

Shane de Lange (@shanenilfunct)’s weekly analysis of media design — both past and present, print and online — from South Africa and around the world:

  • Local/print: CHIPS! embraces the feminine zeitgeist in the most-accessible way, focusing on the theme of “Matriarchy”
  • Iconic: Fluxus Newspaper cc V TRE was a precursor to the indie zines of the late ’70s, inventing the DIY aesthetic and rebellious anti-establishment attitude that punk would eventually come to represent
  • Online: Hodinkee grants access to considered criticism and reportage about high-quality watches and the lives of influential people who wear them
  • International/print: Metal is quasi-avant-garde magazine with an internationalist, indie worldview

Find a cover we should know about? Tweet us at @Marklives and @shanenilfunct.
Pinterest icon Want to view all the covers at a glance? See our Pinterest board!

Print

Heart-Love-Polygon-Geometric-Flat-Design-Icon-Illustration by lekkyjustdoit courtesy of FreeDigitalPhotos   CHIPS! (South Africa), issue 6, 2018

Chips Issue 6, print and online, August 2018Evolving from its original quarterly print format, CHIPS! has become a predominantly online publication. Issue 6 comes in conjunction with Women’s Month this August, returning in print form for the first time since #2. Themed “Matriarchy”, this issue explores pertinent ideas related to women that form the fabric of society today, such as contemporary notions of motherhood and matriarchy. What better way to symbolise such notions than to play with a bit of visual hyperbole, and place vintage Corningware casseroles and cookware dishes on the cover, with the iconic “Cornflower” pattern decoration to boot? A contentious choice of objects to use on a matriarchy-themed cover, to say the least.

Parody is the name of the game on this cover, and most people can relate to that passed-down pot that their mother got for her wedding, now old, all scratched and scuffed but still cooking beautifully. It’s ironic that Corningware was discovered by accident, made from pyroceram, a white glass-ceramic material that can withstand heavy thermal shock. According to Wikipedia, it was originally developed for the “ballistic missile program as a heat-resistant material for nose cones”. And, so, Corningware is arguably an apt metaphor for matriarchy. Incidentally, Corningware is currently celebrating its 60th anniversary.

Focusing on present-day interpretations of ‘age-old’ designations that have ‘traditionally’ been ‘given’ to women since the beginning of time, such as aunty, ouma, and gogo, CHIPS! #6 advocates variety, equality, respect, tradition, and difference. By showcasing ‘familiar’ stories, much like Corningware, about experiences we’ve all had with food alongside the important women in our lives — from a tale about a child brought-up in a in a Catholic kitchen with two mothers to a story about a 19th century writer, Barbare Jorjadze, who happened to write a cookbook that became a cultural staple while simultaneously publishing feminist manifestos that defied the patriarchal power structures of the time — this issue embraces the feminine zeitgeist in the most-accessible way.

 

Heart-Love-Polygon-Geometric-Flat-Design-Icon-Illustration by lekkyjustdoit courtesy of FreeDigitalPhotos   METAL (Spain), issue 39, 2018

Metal Magazine, print and online, Issue 39 Spring Summer 2018Barcelona-based METAL magazine has been around since 2006. For an A-list publication, it’s somehow maintained its independent publishing spirit, oozing edginess and staying fresh. Published biannually and keeping in line with its quasi-avant-garde, internationalist, indie worldview, the magazine is a combination of fashion, photography, and art, showcasing the latest talent globally.

Staying true to its provocative name, METAL issue #39 is themed “Power to the People”, and features two cult-inspired covers. The first is an image taken by photographer and Instagram celebrity, John Yuyi, a self-portrait in Calvin Klein. The second is a portrait of trans model, Casil McArthur, dressed in Kenzo and photographed by Clément Pascal. Although the print version of the magazine is rad, Metal’s website has its own voice delivering exclusive content, all the while maintaining synergy with its printed sibling.

 

Online

Heart-Love-Polygon-Geometric-Flat-Design-Icon-Illustration by lekkyjustdoit courtesy of FreeDigitalPhotos   Hodinkee (US), volume 2, 2018

Hodinkee, print and online, volume 2 August 2018 - Jony IveOver a period of seven years, Hodinkee magazine has grown into an authority in the field of contemporary and classic wristwatch connoisseurship. Founder, Benjamin Clymer, is known for his awareness of historical and modern haute horlogerie (the ‘high art’ of watchmaking) and. more importantly. his ability to explain this topic in an engaging and accessible way. The second edition of Hodinkee takes the baton from the magazine’s first exploration into print, with a layered study of watches and all that this world encompasses, including the influential people who appreciate haute horlogerie.

Arguably one of the most-intriguing creative people on the planet, Jony Ive, the chief design officer at Apple, features on the cover. The preeminent industrial designer of his generation, Ive is interviewed by Clymer himself in this issue, where he exposes his fetish for watches and how his fascination with orthodox Swiss watchmaking practices inadvertently influenced the creation of the best-selling watch on the planet, the Apple Watch. Sharing his perspective on the future for the technology of watchmaking, Ive is joined by other important contributors, including filmmaker Spike Lee and creative director Scott Dadich (CEO at Godfrey Dadich Partners, executive producer of the Abstract documentary series on Netflix, and ex-editor-in-chief of Wired magazine), among others.

Hodinkee online grants access to the content featured in the magazine, with considered criticism and reportage about quality watches and the people who wear them. The website is straightforward and, much like its raison d’être, executed in orthodox fashion, following timeless design practices. Overall, a pleasant and very informative experience.

 

Iconic

Heart-Love-Polygon-Geometric-Flat-Design-Icon-Illustration by lekkyjustdoit courtesy of FreeDigitalPhotos   The Fluxus newspaper, cc V TRE (US, circa 1964) a V TRE Extra (US, circa 1979)

cc V TRE, issue 1 1964, and V TRE EXTRA, issue 11 1979, Fluxus NewspaperA successor to George Brecht’s original prototype, “V Tre”, cc V TRE was the first issue of the Fluxus newspaper, edited by Brecht and George Maciunas (the founder of the movement). It was common for this four-page broadsheet to change its title, the most-used being “Fluxus cc V TRE” and “Fluxus Vacuum TrapEzoid”, with the final issue titled “a V TRE Extra”. Published in New York from 1964 to 1979, the editors described the Fluxus newspaper as “the official organ of Fluxus”. Following neo-Dada traditions and anti-art beliefs, six issues were distributed between 1964 and 1966, but production slackened heavily thereafter.

Maciunas was colorblind, and most Fluxus publications were printed in grayscale as a result. Issue #1 of the Fluxus newspaper was published in January of ’64, and the cover included a list of Fluxus yearbooks with prices, alongside a feature about the Fluxus editorial council, and an announcement about the first Fluxfestival. Each issue experimented with a vast array of typographic choices but slab serifs and gothic typefaces seems to have been the preferred choices, using a typographic language similar to Dada publications during the inter-world-war period. Content inside issue #1 included an editorial note by Brecht, and a writeup about an experimental composition, Poéme Symphonique, by the infamous composer, Gyorgy Ligeti. The newspaper served as a platform to advertise the prolific Fluxus happenings, which hail back to the original Dada happenings and the Cabaret Voltaire.

The spirit of Dadaism arguably lived on through Fluxus, and the spirit of Fluxus still lives on to this day, in happenings and performances, and in art and design; the movement has continued since Maciunas’ death in 1978. The final issue of the Fluxus newspaper, issue #11, was published in 1979 by Geoffrey Hendricks shortly after Maciunas’ death. In many ways, the Fluxus newspaper was a precursor to the punk zines to come during the late ’70s. It was affordable and accessible, exhibiting the DIY aesthetic (or rather anti-aesthetic) and rebellious anti-establishment attitude that punk would come to represent. As such, cc V TRE and a V TRE Extra, and all the publications in between, exhibit qualities that contemporary society could learn from to evolve beyond the shallow commercial, consumerist, materialist, borderline-narcissistic limbo we call our reality today.

References

 

 

Shane de LangeShane de Lange (@shanenilfunct) is a designer, writer, and educator currently based in Cape Town, South Africa, working in the fields of communication design and digital media. He works from Gilgamesh, a small design studio, and is a senior lecturer in graphic design at Vega School in Cape Town. Connect on Pinterest and Instagram.

Media Design, formerly Cover Stories and MagLove, is a regular slot deconstructing media cover design, both past and present.

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#Loeries2018 finalists: Fifth batch

by MarkLives (@marklives) Loeries 2018 finalists are being announced all week long during Creative Week Durban, taking place 16–19 August 2018. All finalists presented here are unaudited results. All winners will be announced at the awards ceremonies, 17–18 August, at the ICC Durban.

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Agency/entrant

Title

Brand

Product
J. Walter Thompson Beirut Em Khalil Bou Khalil Corporate
The Hardy Boys, Mbongiworks Reinvention Kitchen Unilever South Africa Robertsons Herbs & Spices
J. Walter Thompson JHB The One Armed Beer Bandit Devil’s Peak Brewing Company Craft Beer
TBWA\Hunt Lascaris Durban Lifeblood Build it Corporate
King James Group 2 Minute Shower Songs Shower Booth Sanlam 2 Minute Shower Songs
Ogilvy Cape Town & Ogilvy Africa The OMO Book of Dirt Unilever OMO
King James II The Siemens Air Drop Siemens Siemens
M&C Saatchi Abel Test Run a Dog DARG Domestic Animal Rescue Group DARG Domestic Animal Rescue Group
Joe Public United Bill of Rights Apartheid Museum Apartheid Museum
Loxyion Conexyion #IAMNEXT Edward Snell Russian Bear Vodka
House of Brave While you were out we got in Insurance driven by the AA AA insurance
Leo Burnett Israel People Not Symbols Access Israel Easy Parking Access for Handicapped
Impact BBDO Dubai The Hunger Proof Football Experience Mars Snickers

Branded Content Video — Series
TBWA\Hunt Lascaris Johannesburg Breaking Ballet Joburg Ballet Joburg Ballet
M&C Saatchi Abel Episode 1: The Birth of a Tasty Hero ZANG Caffeinated Chocolate ZANG Caffeinated Chocolate
CREACHA, a Division of North Ridge Allliance LearnSomethingNew — Hero Videos WesBank Consumer Education
King James Group Sanlam Family Fortune Sanlam Sanlam Private Wealth
Ogilvy Johannesburg The World’s First Baby Marathon Kimberly-Clark Huggies

Branded Content Video — Single
TBWA\RAAD #SheDrives Nissan KSA Institutional
The Rudeboy Collective Imraan Christian Brand South Africa Brand South Africa
The Rudeboy Collective Gemini Brand South Africa Brand South Africa
FCB Johannesburg “Bheki the Mbhaco Maker” South African Tourism South African Tourism
Patriot Films Repertoire WAIF WAIF Jewellery
VML South Africa Bronki Boosters Cipla SA Bronki Booster Trailer
Born The Voice Of Experience Standard Bank Angola Banking/Finance
Direction Films AKA x RBK = Practice Reebok Reebok Classics
Ogilvy Cape Town Raising Champions AB InBev Carling Black Label

Film Crafts — Animation
FCB Durban & Tulips&Chimneys & blackginger Snow Cerebos Cerebos Salt
Chocolate Tribe Jony Ive Sboofed Chicken Licken Feed My Craving 10
We Are Batch Tv The Diver Batch Animation, motion design and illustration services
M&C Saatchi Abel Episode 1: The Birth of a Tasty Hero ZANG Caffeinated Chocolate ZANG Caffeinated Chocolate
M&C Saatchi Abel Episode 2: The Darkest Night ZANG Caffeinated Chocolate ZANG Caffeinated Chocolate
M&C Saatchi Abel Episode 3: The Midnight Moon ZANG Caffeinated Chocolate ZANG Caffeinated Chocolate

Film Crafts — Best Use Of Licensed Music
TBWA\Hunt Lascaris Johannesburg Januworries Joburg Ballet Joburg Ballet
TBWA\Hunt Lascaris Johannesburg Strike a Rock Joburg Ballet Joburg Ballet
TBWA\Hunt Lascaris Johannesburg Africa Forever Joburg Ballet Joburg Ballet
Joe Public SBU 2.0 Chicken Licken Feed My Craving 10
King James II Wellies 1st for Women 1st for Women
Grid Worldwide Branding #HopeJoanna #HopeJoanna #HopeJoanna

Film Crafts — Cinematography
They Shoot Films Icelandic Boy Chicken Licken Chicken Boerie Burger
TBWA\Hunt Lascaris Johannesburg Januworries Joburg Ballet Joburg Ballet
TBWA\Hunt Lascaris Johannesburg Rain Must Fall Joburg Ballet Joburg Ballet
Bioscope Films / Bain & Bunkell Be Indie Indiefin Life Insurance
Romance Films SBU 2.0 Chicken Licken Feed My Craving 10
The Star Film Co Dream Bridge Samsung Electronics
0307 Films Bird’s Eye View Nedbank CIB
0307 Films Outperform Puma Puma
egg films One Source Live Pernod Ricard South Africa Absolut
Joe Public Keep it 100 Keepit100 Keepit100
Impact BBDO Dubai Greed Landmark Group Centrepoint

Film Crafts — Direction
J. Walter Thompson KSA EMBRACEING THE STEREOTYPE Saudi Telecom Company Pre-paid
J. Walter Thompson KSA EMBRACEING THE STEREOTYPE Saudi Telecom Company Pre-paid
J. Walter Thompson KSA EMBRACEING THE STEREOTYPE Saudi Telecom Company Pre-paid
J. Walter Thompson KSA EMBRACEING THE STEREOTYPE Saudi Telecom Company Pre-paid
They Shoot Films Icelandic Boy Chicken Licken Chicken Boerie Burger
TBWA\Hunt Lascaris Johannesburg Januworries Joburg Ballet Joburg Ballet
Bioscope Films / Bain & Bunkell Be Indie Indiefin Life Insurance
Romance Films SBU 2.0 Chicken Licken Feed My Craving 10
Bioscope Films Get It Back AB InBev Castle Milk Stout
FCB Cape Town Boys TVC Western Cape Government Safely Home
DARLING FILMS Gun Violence Joburg Ballet Joburg Ballet
DARLING FILMS Africa Forever Joburg Ballet Joburg Ballet
Impact BBDO Dubai Greed Landmark Group Centrepoint
Impact BBDO Dubai The Boy Nobody Could See Landmark Group Centrepoint

Film Crafts — Editing
The Rudeboy Collective Imraan Chrsitian Brand South Africa Inspired by My Constitution
Net#work BBDO Never Expire Trace Trace Mobile
Bioscope Films / Bain & Bunkell Be Indie Indiefin Life Insurance
Deliverance Post SBU 2.0 Chicken Licken Feed My Craving 10
Bioscope Films Get It Back AB InBev Castle Milk Stout

Film Crafts — Original Music & Sound Design
Net#work BBDO Never Expire Trace Trace Mobile
TBWA\Hunt Lascaris Johannesburg Rain Must Fall Joburg Ballet Joburg Ballet
VML South Africa Absolut One Source Live — Africa on Fire Pernod Ricard South Africa Absolut Vodka
Produce Sound SBU 2.0 Chicken Licken Feed My Craving 10
Patriot Films Repertoire WAIF WAIF Jewellery
FCB Johannesburg Woza Nazo Rivalry Absa Premiership
Ogilvy Cape Town KFC World Cup KFC cob

Film Crafts — Performance
They Shoot Films Icelandic Boy Chicken Licken Chicken Boerie Burger
ROMANCE My Dad The South African National Sea Rescue Institute (NSRI) NGO
TBWA\Hunt Lascaris Johannesburg Januworries Joburg Ballet Joburg Ballet
TBWA\Hunt Lascaris Johannesburg Rain Must Fall Joburg Ballet Joburg Ballet
Romance Films SBU 2.0 Chicken Licken Feed My Craving 10
0307 Films No Excuse AB InBev Carling Black Label
FCB Cape Town 16 Days of Activism Western Cape Government Safely Home

Film Crafts — Production Design
They Shoot Films Icelandic Boy Chicken Licken Chicken Boerie Burger
TBWA\Hunt Lascaris Johannesburg Rain Must Fall Joburg Ballet Joburg Ballet
TBWA\Hunt Lascaris Johannesburg Africa Forever Joburg Ballet Joburg Ballet
Bioscope Films / Bain & Bunkell Be Indie Indiefin Life Insurance
Romance Films SBU 2.0 Chicken Licken Feed My Craving 10
The Bomb shelter Bheki The Mbhaco Maker South African Tourism South African Tourism
The Bomb shelter #HopeJoanna Hope Joanna Hope Joanna
King James II The Great Escape Econet Media Kwesé
egg films One Source Live Pernod Ricard South Africa Absolut
Plank Film Productions Father’s Share Allan Gray Long-Term Investing

Film Crafts — SA Non-English Performance
Plank Film Productions Father’s Share Allan Gray Long-Term Investing

Film Crafts — SA Non-English Writing
King James II Father’s Share Allan Gray Allan Gray

Film Crafts — Special Visual Effects
Wicked Pixels Mic Drop MTN Brand
King James II The Great Escape Econet Media Kwesé
Bladeworks & Chocolate Tribe Launch Volkswagen Polo
Bladeworks & Chocolate Tribe Sbu 2.0 Chicken Licken Hot Wings

Film Crafts — Writing
J. Walter Thompson KSA EMBRACEING THE STEREOTYPE Saudi Telecom Company Pre-paid
FoxP2 The Reign of Ian Ster-Kinekor Ster-Kinekor Theaters
J. Walter Thompson KSA EMBRACEING THE STEREOTYPE Saudi Telecom Company Pre-paid
J. Walter Thompson KSA EMBRACEING THE STEREOTYPE Saudi Telecom Company Pre-paid
J. Walter Thompson KSA EMBRACEING THE STEREOTYPE Saudi Telecom Company Pre-paid
M&C Saatchi Abel Episode 1: The Birth of a Tasty Hero ZANG Caffeinated Chocolate ZANG Caffeinated Chocolate
M&C Saatchi Abel Episode 2: The Darkest Night ZANG Caffeinated Chocolate ZANG Caffeinated Chocolate
M&C Saatchi Abel Episode 3: The Midnight Moon ZANG Caffeinated Chocolate ZANG Caffeinated Chocolate
Ogilvy South Africa Red Flashy Thingy Volkswagen Polo
King James II Father’s Share Allan Gray Allan Gray
Meow Meow Woof High On You H2The “High On You” Single song
FCB Johannesburg “Bheki the Mbhaco Maker” South African Tourism South African Tourism
Ogilvy Johannesburg The World’s First Baby Marathon Kimberly-Clark Huggies
M&C Saatchi Abel We can fix our S#*t Nando’s Brand TVC
Impact BBDO Dubai Greed Landmark Group Centrepoint

Live Crafts
TBWA\RAAD Highway Gallery Louvre Abu Dhabi Louvre Abu Dhabi
The Hardy Boys & Mbongiworks Reinvention Kitchen Unilever South Africa Robertsons Herbs & Spices
Ogilvy Cape Town & Ogilvy Africa The OMO Book of Dirt Unilever OMO
VML South Africa Absolut One Source Live Festival Pernod Ricard South Africa Absolut Vodka
VML South Africa Absolut One Source Live Festival Pernod Ricard South Africa Absolut Vodka
VML South Africa Absolut One Source Live Festival Pernod Ricard South Africa Absolut Vodka
WWP Group Time of Olde Mercedes-Benz X-Class
Glen21 Entertainment Castle Lite Unlocks 2017 AB InBev Castle Lite
Ogilvy Johannesburg Halloween Sleepover DStv DStv
Ogilvy Johannesburg Halloween Sleepover DStv DStv
Ogilvy Cape Town Soccer Song for Change — Music AB InBev Carling Black Label

Live Events
CULLINAN Give Art Life Absa L’Atelier
WWP Group X-Class Launch Mercedes-Benz X-Class
VWV Group #POLOGAMECHANGERS Volkswagen Polo
Studio H S/Zout S/Zout Water Scarcity
One-eyed Jack and Mushroom Productions VW #VIVOnation Volkswagen Polo Vivo
Saatchi & Saatchi South Africa The Independent Bar Glenfiddich Glenfiddich
Hellocomputer 5 questions to end bullying Western Cape Government Department of Education
Impact BBDO Dubai Bridal Uniform UN Women Child Marriage

Media Innovation — Media Campaign
TBWA\RAAD Highway Gallery Louvre Abu Dhabi Louvre Abu Dhabi
TBWA\RAAD Skins of Peace Amnesty International Campaign against Islamophobia
King James Group 2 Minute Shower Songs Sanlam 2 Minute Shower Songs
VML South Africa Drop the Hint American Swiss, The Foschini Group Jewellery
Ogilvy Johannesburg The World’s First Baby Marathon Kimberly-Clark Huggies
Impact BBDO Dubai The Hunger Proof Football Experience Mars Snickers

Music Videos
Ola Films Biggest Curse Original Swimming Party feat. Moonchild Sanelly Biggest Curse
The Bomb shelter Spirit Kwesta Single
The Bomb shelter Clairvoyant Nakhane Toure Single
Meow Meow Woof High On You H2The “High On You” Single song
Manifold Films Game of Love The Kiffness Soul Safari (Album)
Giant Films Particula Major Lazer, DJ Maphorisa Major Lazer, DJ Maphorisa
Arcade Content Destiny Cassper Nyovest Music Video
Run Jump Fly Creations December Streets — MAGIC December Streets Music Video

Print Crafts — Art Direction
CULLINAN Fist Absa L’Atelier
CULLINAN Wolf Absa L’Atelier
CULLINAN Crab Man Absa L’Atelier
J. Walter Thompson JHB The One Armed Beer Bandit Devil’s Peak Brewing Company Craft Beer
TBWA\Hunt Lascaris Johannesburg Verwoerd Apartheid Museum Apartheid Museum
TBWA\Hunt Lascaris Johannesburg Smuts Apartheid Museum Apartheid Museum
TBWA\Hunt Lascaris Johannesburg Botha Apartheid Museum Apartheid Museum
TBWA\Hunt Lascaris Johannesburg Police Brutality Apartheid Museum Apartheid Museum
TBWA\Hunt Lascaris Johannesburg Segregation Apartheid Museum Apartheid Museum
TBWA\Hunt Lascaris Johannesburg Youth Apartheid Museum Apartheid Museum
Creative Y&R Laughter VON Home Entertainment Systems
Creative Y&R Game VON Home Entertainment Systems
Creative Y&R Drama VON Home Entertainment Systems
TBWA\Hunt Lascaris Johannesburg Wine Bottle City Lodge Hotel Group City Lodge
TBWA\Hunt Lascaris Johannesburg Pillow City Lodge Hotel Group City Lodge
TBWA\Hunt Lascaris Johannesburg Towel City Lodge Hotel Group City Lodge
Joe Public United Poverty One School at a Time One School at a Time
Joe Public United Ignorance One School at a Time One School at a Time
Joe Public United Crime One School at a Time One School at a Time

Print Crafts — Illustration
TBWA\RAAD Nostrils Nissan Nissan Desert Lineup
TBWA\RAAD Hump Nissan Nissan Desert Lineup
TBWA\RAAD Heart Nissan Nissan Desert Lineup
TBWA\RAAD Leg Nissan Nissan Desert Lineup
CULLINAN Portrait Absa L’Atelier
CULLINAN Fist Absa L’Atelier
CULLINAN Wolf Absa L’Atelier
CULLINAN Worn Out Family Absa L’Atelier
CULLINAN Crab Man Absa L’Atelier
Ogilvy & Mather Africa Lion & Wildebeest Airtel Airtel Internet
Ogilvy & Mather Africa Shark & Seal Airtel Airtel Internet
Ogilvy & Mather Africa Cheetah & Gazelle Airtel Airtel Internet
The Odd Number Amandla Brand South Africa Freedom Day
Joe Public United Bank Chicken Licken Slyders
Joe Public United Temple Chicken Licken Slyders
Joe Public United Mine Chicken Licken Slyders
King James Group 2 Minute Shower Songs Press Springbok Nude Girls Sanlam 2 Minute Shower Songs
Creative Y&R Laughter VON Home Entertainment Systems
Creative Y&R Game VON Home Entertainment Systems
Creative Y&R Drama VON Home Entertainment Systems
King James Group 2 Minute Shower Songs Press Goodluck Sanlam 2 Minute Shower Songs
King James Group 2 Minute Shower Songs Press Mi Casa Sanlam 2 Minute Shower Songs
King James Group 2 Minute Shower Songs Press Kwesta Sanlam 2 Minute Shower Songs
Scanad Car Shell Fuel Save
Scanad Truck Shell Fuel Save
VML South Africa Bronki Boosters Cipla SA Bronki Booster Comic
OFYT Marketing & Communications Orlando Cooling Tower Soweto Gold — Superior Golden Lager Orlando Cooling Tower

Print Crafts — Typography
CULLINAN Give Art Life — Portrait Absa L’Atelier
TBWA\Hunt Lascaris Johannesburg Verwoerd Apartheid Museum Apartheid Museum
TBWA\Hunt Lascaris Johannesburg Smuts Apartheid Museum Apartheid Museum
TBWA\Hunt Lascaris Johannesburg Botha Apartheid Museum Apartheid Museum
Horizon FCB Dubai Tea Citibank Money transfer
Horizon FCB Dubai Yoghurt Citibank Money transfer
Horizon FCB Dubai Wool Citibank Money transfer

Print Crafts — Writing
TBWA\Hunt Lascaris Johannesburg Verwoerd Apartheid Museum Apartheid Museum
TBWA\Hunt Lascaris Johannesburg Smuts Apartheid Museum Apartheid Museum
TBWA\Hunt Lascaris Johannesburg Botha Apartheid Museum Apartheid Museum
Joe Public The Anthology of Great (Stock) Poetry GreatStock Image Library
Promise Talefeathers Rand Merchant Bank Private Bank

Radio Crafts — Direction
TBWA\Hunt Lascaris Johannesburg Verwoerd Apartheid Museum Apartheid Museum
TBWA\Hunt Lascaris Johannesburg Smuts Apartheid Museum Apartheid Museum
TBWA\Hunt Lascaris Johannesburg Botha Apartheid Museum Apartheid Museum
TBWA\Hunt Lascaris Johannesburg Date Flight Centre Youth & Adventure Youth & Adventure
TBWA\Hunt Lascaris Johannesburg Swim Flight Centre Youth & Adventure Youth & Adventure
TBWA\Hunt Lascaris Johannesburg Festival Flight Centre Youth & Adventure Youth & Adventure
MullenLowe Toenail Men’s Health Men’s Health Magazine
MullenLowe Chicken Men’s Health Men’s Health Magazine
MullenLowe Boxers Men’s Health Men’s Health Magazine
MullenLowe Iinzipho Men’s Health Men’s Health Magazine
MullenLowe Nkukhu Men’s Health Men’s Health Magazine
MullenLowe Isikhindi Men’s Health Men’s Health Magazine

Radio Crafts — Original Music & Sound Design
TBWA\Hunt Lascaris Johannesburg Verwoerd Apartheid Museum Apartheid Museum
TBWA\Hunt Lascaris Johannesburg Smuts Apartheid Museum Apartheid Museum
TBWA\Hunt Lascaris Johannesburg Botha Apartheid Museum Apartheid Museum
Havas Johannesburg Masekela Tribute Universal Music South Africa South African Jazz Music
King James Group Desmond & the Tutus — Teenagers Sanlam 2 Minute Shower Songs
King James Group Rouge — Déjà Vu Sanlam 2 Minute Shower Songs
King James Group Kwesta — Boomshakalaka Sanlam 2 Minute Shower Songs
King James Group Goodluck — Taking It Easy Sanlam 2 Minute Shower Songs
King James Group Francois Van Coke — Dit Raak Beter Sanlam 2 Minute Shower Songs
Ogilvy Johannesburg 1. Soap with other people’s hair AB InBev Castle Free
Ogilvy Johannesburg 2. Suck the food stain AB InBev Castle Free
Ogilvy Johannesburg 3. Stolen urine sample cup AB InBev Castle Free
Ogilvy Cape Town Soccer Song for Change — Craft AB InBev Carling Black Label

Radio Crafts — Performance
Ogilvy & Mather Africa Office email Nestlé KitKat
The Odd Number Babakhe Brand South Africa Play Your Part
King James Group Lives of Grace Sanlam Sanlam MyChoice funeral plan
M&C Saatchi Abel Bing! Takealot Takealot
M&C Saatchi Abel Nice Crowd Takealot Takealot
M&C Saatchi Abel Yo Momma’s Door Takealot Takealot

Radio Crafts — SA Non-English Performance
TBWA\Hunt Lascaris Johannesburg The Holy Skrrr MTN South Africa MyMTN Offers
TBWA\Hunt Lascaris Johannesburg Lokshin Poet MTN South Africa MyMTN Offers
FCB Johannesburg Just Another Road Anniversary Toyota Hilux
FCB Johannesburg Just Another Road Lobola Toyota Hilux
FCB Johannesburg Just Another Road Boss Man Toyota Hilux
The Odd Number BVD Brand South Africa Play Your Part

Radio Crafts — SA Non-English Writing
TBWA\Hunt Lascaris Johannesburg The Holy Skrrr MTN South Africa MyMTN Offers
FCB Johannesburg Just Another Road Anniversary Toyota Hilux
FCB Johannesburg Just Another Road Lobola Toyota Hilux
FCB Johannesburg Just Another Road Boss Man Toyota Hilux
The Odd Number BVD Brand South Africa Play Your Part
FCB Johannesburg It’s your Country. Enjoy It. “Wine” South African Tourism Domestic
Ogilvy Cape Town Soccer Song for Change — Craft AB InBev Carling Black Label

Radio Crafts — Writing
TBWA\Hunt Lascaris Johannesburg Date Flight Centre Youth & Adventure Youth & Adventure
TBWA\Hunt Lascaris Johannesburg Swim Flight Centre Youth & Adventure Youth & Adventure
TBWA\Hunt Lascaris Johannesburg Festival Flight Centre Youth & Adventure Youth & Adventure
Joe Public United Catch it Chicken Licken Brand
Joe Public United Kiss Chicken Licken Rock My Soul 3
Joe Public United Spike Lee Chicken Licken Brand
Ogilvy Johannesburg 1. Make a different friend — the really smart watch guy AB InBev Castle Lager
Ogilvy Johannesburg 2. Make a different friend — the no sense of personal space guy AB InBev Castle Lager
Ogilvy Johannesburg 3. Make a different friend — the pinkie ring guy AB InBev Castle Lager
Ogilvy Johannesburg 3. Stolen urine sample cup AB InBev Castle Free
King James Group Lives of Grace Sanlam Sanlam MyChoice funeral plan
M&C Saatchi Abel Slay Queen Makoti Windhoek Windhoek Beer

SA Non-English Film
King James II Father’s Share Allan Gray Allan Gray

For more, go to www.loeries.com.

See also

Updated at 11:57 on 31 August 2018.

 

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