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by MarkLives (@marklives) Loeries 2018 finalists are being announced all week long during Creative Week Durban, taking place 16–19 August 2018. All finalists presented here are unaudited results. All winners will be announced at the awards ceremonies, 17–18 August, at the ICC Durban.


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Agency/entrant

Title

Brand

Product

J. Walter Thompson Beirut Em Khalil Bou Khalil Corporate
The Hardy Boys, Mbongiworks Reinvention Kitchen Unilever South Africa Robertsons Herbs & Spices
J. Walter Thompson JHB The One Armed Beer Bandit Devil’s Peak Brewing Company Craft Beer
TBWA\Hunt Lascaris Durban Lifeblood Build it Corporate
King James Group 2 Minute Shower Songs Shower Booth Sanlam 2 Minute Shower Songs
Ogilvy Cape Town & Ogilvy Africa The OMO Book of Dirt Unilever OMO
King James II The Siemens Air Drop Siemens Siemens
M&C Saatchi Abel Test Run a Dog DARG Domestic Animal Rescue Group DARG Domestic Animal Rescue Group
Joe Public United Bill of Rights Apartheid Museum Apartheid Museum
Loxyion Conexyion #IAMNEXT Edward Snell Russian Bear Vodka
House of Brave While you were out we got in Insurance driven by the AA AA insurance
Leo Burnett Israel People Not Symbols Access Israel Easy Parking Access for Handicapped
Impact BBDO Dubai The Hunger Proof Football Experience Mars Snickers

Branded Content Video — Series

TBWA\Hunt Lascaris Johannesburg Breaking Ballet Joburg Ballet Joburg Ballet
M&C Saatchi Abel Episode 1: The Birth of a Tasty Hero ZANG Caffeinated Chocolate ZANG Caffeinated Chocolate
CREACHA, a Division of North Ridge Allliance LearnSomethingNew — Hero Videos WesBank Consumer Education
King James Group Sanlam Family Fortune Sanlam Sanlam Private Wealth
Ogilvy Johannesburg The World’s First Baby Marathon Kimberly-Clark Huggies

Branded Content Video — Single

TBWA\RAAD #SheDrives Nissan KSA Institutional
The Rudeboy Collective Imraan Christian Brand South Africa Brand South Africa
The Rudeboy Collective Gemini Brand South Africa Brand South Africa
FCB Johannesburg “Bheki the Mbhaco Maker” South African Tourism South African Tourism
Patriot Films Repertoire WAIF WAIF Jewellery
VML South Africa Bronki Boosters Cipla SA Bronki Booster Trailer
Born The Voice Of Experience Standard Bank Angola Banking/Finance
Direction Films AKA x RBK = Practice Reebok Reebok Classics
Ogilvy Cape Town Raising Champions AB InBev Carling Black Label

Film Crafts — Animation

FCB Durban & Tulips&Chimneys & blackginger Snow Cerebos Cerebos Salt
Chocolate Tribe Jony Ive Sboofed Chicken Licken Feed My Craving 10
We Are Batch Tv The Diver Batch Animation, motion design and illustration services
M&C Saatchi Abel Episode 1: The Birth of a Tasty Hero ZANG Caffeinated Chocolate ZANG Caffeinated Chocolate
M&C Saatchi Abel Episode 2: The Darkest Night ZANG Caffeinated Chocolate ZANG Caffeinated Chocolate
M&C Saatchi Abel Episode 3: The Midnight Moon ZANG Caffeinated Chocolate ZANG Caffeinated Chocolate

Film Crafts — Best Use Of Licensed Music

TBWA\Hunt Lascaris Johannesburg Januworries Joburg Ballet Joburg Ballet
TBWA\Hunt Lascaris Johannesburg Strike a Rock Joburg Ballet Joburg Ballet
TBWA\Hunt Lascaris Johannesburg Africa Forever Joburg Ballet Joburg Ballet
Joe Public SBU 2.0 Chicken Licken Feed My Craving 10
King James II Wellies 1st for Women 1st for Women
Grid Worldwide Branding #HopeJoanna #HopeJoanna #HopeJoanna

Film Crafts — Cinematography

They Shoot Films Icelandic Boy Chicken Licken Chicken Boerie Burger
TBWA\Hunt Lascaris Johannesburg Januworries Joburg Ballet Joburg Ballet
TBWA\Hunt Lascaris Johannesburg Rain Must Fall Joburg Ballet Joburg Ballet
Bioscope Films / Bain & Bunkell Be Indie Indiefin Life Insurance
Romance Films SBU 2.0 Chicken Licken Feed My Craving 10
The Star Film Co Dream Bridge Samsung Electronics
0307 Films Bird’s Eye View Nedbank CIB
0307 Films Outperform Puma Puma
egg films One Source Live Pernod Ricard South Africa Absolut
Joe Public Keep it 100 Keepit100 Keepit100
Impact BBDO Dubai Greed Landmark Group Centrepoint

Film Crafts — Direction

J. Walter Thompson KSA EMBRACEING THE STEREOTYPE Saudi Telecom Company Pre-paid
J. Walter Thompson KSA EMBRACEING THE STEREOTYPE Saudi Telecom Company Pre-paid
J. Walter Thompson KSA EMBRACEING THE STEREOTYPE Saudi Telecom Company Pre-paid
J. Walter Thompson KSA EMBRACEING THE STEREOTYPE Saudi Telecom Company Pre-paid
They Shoot Films Icelandic Boy Chicken Licken Chicken Boerie Burger
TBWA\Hunt Lascaris Johannesburg Januworries Joburg Ballet Joburg Ballet
Bioscope Films / Bain & Bunkell Be Indie Indiefin Life Insurance
Romance Films SBU 2.0 Chicken Licken Feed My Craving 10
Bioscope Films Get It Back AB InBev Castle Milk Stout
FCB Cape Town Boys TVC Western Cape Government Safely Home
DARLING FILMS Gun Violence Joburg Ballet Joburg Ballet
DARLING FILMS Africa Forever Joburg Ballet Joburg Ballet
Impact BBDO Dubai Greed Landmark Group Centrepoint
Impact BBDO Dubai The Boy Nobody Could See Landmark Group Centrepoint

Film Crafts — Editing

The Rudeboy Collective Imraan Chrsitian Brand South Africa Inspired by My Constitution
Net#work BBDO Never Expire Trace Trace Mobile
Bioscope Films / Bain & Bunkell Be Indie Indiefin Life Insurance
Deliverance Post SBU 2.0 Chicken Licken Feed My Craving 10
Bioscope Films Get It Back AB InBev Castle Milk Stout

Film Crafts — Original Music & Sound Design

Net#work BBDO Never Expire Trace Trace Mobile
TBWA\Hunt Lascaris Johannesburg Rain Must Fall Joburg Ballet Joburg Ballet
VML South Africa Absolut One Source Live — Africa on Fire Pernod Ricard South Africa Absolut Vodka
Produce Sound SBU 2.0 Chicken Licken Feed My Craving 10
Patriot Films Repertoire WAIF WAIF Jewellery
FCB Johannesburg Woza Nazo Rivalry Absa Premiership
Ogilvy Cape Town KFC World Cup KFC cob

Film Crafts — Performance

They Shoot Films Icelandic Boy Chicken Licken Chicken Boerie Burger
ROMANCE My Dad The South African National Sea Rescue Institute (NSRI) NGO
TBWA\Hunt Lascaris Johannesburg Januworries Joburg Ballet Joburg Ballet
TBWA\Hunt Lascaris Johannesburg Rain Must Fall Joburg Ballet Joburg Ballet
Romance Films SBU 2.0 Chicken Licken Feed My Craving 10
0307 Films No Excuse AB InBev Carling Black Label
FCB Cape Town 16 Days of Activism Western Cape Government Safely Home

Film Crafts — Production Design

They Shoot Films Icelandic Boy Chicken Licken Chicken Boerie Burger
TBWA\Hunt Lascaris Johannesburg Rain Must Fall Joburg Ballet Joburg Ballet
TBWA\Hunt Lascaris Johannesburg Africa Forever Joburg Ballet Joburg Ballet
Bioscope Films / Bain & Bunkell Be Indie Indiefin Life Insurance
Romance Films SBU 2.0 Chicken Licken Feed My Craving 10
The Bomb shelter Bheki The Mbhaco Maker South African Tourism South African Tourism
The Bomb shelter #HopeJoanna Hope Joanna Hope Joanna
King James II The Great Escape Econet Media Kwesé
egg films One Source Live Pernod Ricard South Africa Absolut
Plank Film Productions Father’s Share Allan Gray Long-Term Investing

Film Crafts — SA Non-English Performance

Plank Film Productions Father’s Share Allan Gray Long-Term Investing

Film Crafts — SA Non-English Writing

King James II Father’s Share Allan Gray Allan Gray

Film Crafts — Special Visual Effects

Wicked Pixels Mic Drop MTN Brand
King James II The Great Escape Econet Media Kwesé
Bladeworks & Chocolate Tribe Launch Volkswagen Polo
Bladeworks & Chocolate Tribe Sbu 2.0 Chicken Licken Hot Wings

Film Crafts — Writing

J. Walter Thompson KSA EMBRACEING THE STEREOTYPE Saudi Telecom Company Pre-paid
FoxP2 The Reign of Ian Ster-Kinekor Ster-Kinekor Theaters
J. Walter Thompson KSA EMBRACEING THE STEREOTYPE Saudi Telecom Company Pre-paid
J. Walter Thompson KSA EMBRACEING THE STEREOTYPE Saudi Telecom Company Pre-paid
J. Walter Thompson KSA EMBRACEING THE STEREOTYPE Saudi Telecom Company Pre-paid
M&C Saatchi Abel Episode 1: The Birth of a Tasty Hero ZANG Caffeinated Chocolate ZANG Caffeinated Chocolate
M&C Saatchi Abel Episode 2: The Darkest Night ZANG Caffeinated Chocolate ZANG Caffeinated Chocolate
M&C Saatchi Abel Episode 3: The Midnight Moon ZANG Caffeinated Chocolate ZANG Caffeinated Chocolate
Ogilvy South Africa Red Flashy Thingy Volkswagen Polo
King James II Father’s Share Allan Gray Allan Gray
Meow Meow Woof High On You H2The “High On You” Single song
FCB Johannesburg “Bheki the Mbhaco Maker” South African Tourism South African Tourism
Ogilvy Johannesburg The World’s First Baby Marathon Kimberly-Clark Huggies
M&C Saatchi Abel We can fix our S#*t Nando’s Brand TVC
Impact BBDO Dubai Greed Landmark Group Centrepoint

Live Crafts

TBWA\RAAD Highway Gallery Louvre Abu Dhabi Louvre Abu Dhabi
The Hardy Boys & Mbongiworks Reinvention Kitchen Unilever South Africa Robertsons Herbs & Spices
Ogilvy Cape Town & Ogilvy Africa The OMO Book of Dirt Unilever OMO
VML South Africa Absolut One Source Live Festival Pernod Ricard South Africa Absolut Vodka
VML South Africa Absolut One Source Live Festival Pernod Ricard South Africa Absolut Vodka
VML South Africa Absolut One Source Live Festival Pernod Ricard South Africa Absolut Vodka
WWP Group Time of Olde Mercedes-Benz X-Class
Glen21 Entertainment Castle Lite Unlocks 2017 AB InBev Castle Lite
Ogilvy Johannesburg Halloween Sleepover DStv DStv
Ogilvy Johannesburg Halloween Sleepover DStv DStv
Ogilvy Cape Town Soccer Song for Change — Music AB InBev Carling Black Label

Live Events

CULLINAN Give Art Life Absa L’Atelier
WWP Group X-Class Launch Mercedes-Benz X-Class
VWV Group #POLOGAMECHANGERS Volkswagen Polo
Studio H S/Zout S/Zout Water Scarcity
One-eyed Jack and Mushroom Productions VW #VIVOnation Volkswagen Polo Vivo
Saatchi & Saatchi South Africa The Independent Bar Glenfiddich Glenfiddich
Hellocomputer 5 questions to end bullying Western Cape Government Department of Education
Impact BBDO Dubai Bridal Uniform UN Women Child Marriage

Media Innovation — Media Campaign

TBWA\RAAD Highway Gallery Louvre Abu Dhabi Louvre Abu Dhabi
TBWA\RAAD Skins of Peace Amnesty International Campaign against Islamophobia
King James Group 2 Minute Shower Songs Sanlam 2 Minute Shower Songs
VML South Africa Drop the Hint American Swiss, The Foschini Group Jewellery
Ogilvy Johannesburg The World’s First Baby Marathon Kimberly-Clark Huggies
Impact BBDO Dubai The Hunger Proof Football Experience Mars Snickers

Music Videos

Ola Films Biggest Curse Original Swimming Party feat. Moonchild Sanelly Biggest Curse
The Bomb shelter Spirit Kwesta Single
The Bomb shelter Clairvoyant Nakhane Toure Single
Meow Meow Woof High On You H2The “High On You” Single song
Manifold Films Game of Love The Kiffness Soul Safari (Album)
Giant Films Particula Major Lazer, DJ Maphorisa Major Lazer, DJ Maphorisa
Arcade Content Destiny Cassper Nyovest Music Video
Run Jump Fly Creations December Streets — MAGIC December Streets Music Video

Print Crafts — Art Direction

CULLINAN Fist Absa L’Atelier
CULLINAN Wolf Absa L’Atelier
CULLINAN Crab Man Absa L’Atelier
J. Walter Thompson JHB The One Armed Beer Bandit Devil’s Peak Brewing Company Craft Beer
TBWA\Hunt Lascaris Johannesburg Verwoerd Apartheid Museum Apartheid Museum
TBWA\Hunt Lascaris Johannesburg Smuts Apartheid Museum Apartheid Museum
TBWA\Hunt Lascaris Johannesburg Botha Apartheid Museum Apartheid Museum
TBWA\Hunt Lascaris Johannesburg Police Brutality Apartheid Museum Apartheid Museum
TBWA\Hunt Lascaris Johannesburg Segregation Apartheid Museum Apartheid Museum
TBWA\Hunt Lascaris Johannesburg Youth Apartheid Museum Apartheid Museum
Creative Y&R Laughter VON Home Entertainment Systems
Creative Y&R Game VON Home Entertainment Systems
Creative Y&R Drama VON Home Entertainment Systems
TBWA\Hunt Lascaris Johannesburg Wine Bottle City Lodge Hotel Group City Lodge
TBWA\Hunt Lascaris Johannesburg Pillow City Lodge Hotel Group City Lodge
TBWA\Hunt Lascaris Johannesburg Towel City Lodge Hotel Group City Lodge
Joe Public United Poverty One School at a Time One School at a Time
Joe Public United Ignorance One School at a Time One School at a Time
Joe Public United Crime One School at a Time One School at a Time

Print Crafts — Illustration

TBWA\RAAD Nostrils Nissan Nissan Desert Lineup
TBWA\RAAD Hump Nissan Nissan Desert Lineup
TBWA\RAAD Heart Nissan Nissan Desert Lineup
TBWA\RAAD Leg Nissan Nissan Desert Lineup
CULLINAN Portrait Absa L’Atelier
CULLINAN Fist Absa L’Atelier
CULLINAN Wolf Absa L’Atelier
CULLINAN Worn Out Family Absa L’Atelier
CULLINAN Crab Man Absa L’Atelier
Ogilvy & Mather Africa Lion & Wildebeest Airtel Airtel Internet
Ogilvy & Mather Africa Shark & Seal Airtel Airtel Internet
Ogilvy & Mather Africa Cheetah & Gazelle Airtel Airtel Internet
The Odd Number Amandla Brand South Africa Freedom Day
Joe Public United Bank Chicken Licken Slyders
Joe Public United Temple Chicken Licken Slyders
Joe Public United Mine Chicken Licken Slyders
King James Group 2 Minute Shower Songs Press Springbok Nude Girls Sanlam 2 Minute Shower Songs
Creative Y&R Laughter VON Home Entertainment Systems
Creative Y&R Game VON Home Entertainment Systems
Creative Y&R Drama VON Home Entertainment Systems
King James Group 2 Minute Shower Songs Press Goodluck Sanlam 2 Minute Shower Songs
King James Group 2 Minute Shower Songs Press Mi Casa Sanlam 2 Minute Shower Songs
King James Group 2 Minute Shower Songs Press Kwesta Sanlam 2 Minute Shower Songs
Scanad Car Shell Fuel Save
Scanad Truck Shell Fuel Save
VML South Africa Bronki Boosters Cipla SA Bronki Booster Comic
OFYT Marketing & Communications Orlando Cooling Tower Soweto Gold — Superior Golden Lager Orlando Cooling Tower

Print Crafts — Typography

CULLINAN Give Art Life — Portrait Absa L’Atelier
TBWA\Hunt Lascaris Johannesburg Verwoerd Apartheid Museum Apartheid Museum
TBWA\Hunt Lascaris Johannesburg Smuts Apartheid Museum Apartheid Museum
TBWA\Hunt Lascaris Johannesburg Botha Apartheid Museum Apartheid Museum
Horizon FCB Dubai Tea Citibank Money transfer
Horizon FCB Dubai Yoghurt Citibank Money transfer
Horizon FCB Dubai Wool Citibank Money transfer

Print Crafts — Writing

TBWA\Hunt Lascaris Johannesburg Verwoerd Apartheid Museum Apartheid Museum
TBWA\Hunt Lascaris Johannesburg Smuts Apartheid Museum Apartheid Museum
TBWA\Hunt Lascaris Johannesburg Botha Apartheid Museum Apartheid Museum
Joe Public The Anthology of Great (Stock) Poetry GreatStock Image Library
Promise Talefeathers Rand Merchant Bank Private Bank

Radio Crafts — Direction

TBWA\Hunt Lascaris Johannesburg Verwoerd Apartheid Museum Apartheid Museum
TBWA\Hunt Lascaris Johannesburg Smuts Apartheid Museum Apartheid Museum
TBWA\Hunt Lascaris Johannesburg Botha Apartheid Museum Apartheid Museum
TBWA\Hunt Lascaris Johannesburg Date Flight Centre Youth & Adventure Youth & Adventure
TBWA\Hunt Lascaris Johannesburg Swim Flight Centre Youth & Adventure Youth & Adventure
TBWA\Hunt Lascaris Johannesburg Festival Flight Centre Youth & Adventure Youth & Adventure
MullenLowe Toenail Men’s Health Men’s Health Magazine
MullenLowe Chicken Men’s Health Men’s Health Magazine
MullenLowe Boxers Men’s Health Men’s Health Magazine
MullenLowe Iinzipho Men’s Health Men’s Health Magazine
MullenLowe Nkukhu Men’s Health Men’s Health Magazine
MullenLowe Isikhindi Men’s Health Men’s Health Magazine

Radio Crafts — Original Music & Sound Design

TBWA\Hunt Lascaris Johannesburg Verwoerd Apartheid Museum Apartheid Museum
TBWA\Hunt Lascaris Johannesburg Smuts Apartheid Museum Apartheid Museum
TBWA\Hunt Lascaris Johannesburg Botha Apartheid Museum Apartheid Museum
Havas Johannesburg Masekela Tribute Universal Music South Africa South African Jazz Music
King James Group Desmond & the Tutus — Teenagers Sanlam 2 Minute Shower Songs
King James Group Rouge — Déjà Vu Sanlam 2 Minute Shower Songs
King James Group Kwesta — Boomshakalaka Sanlam 2 Minute Shower Songs
King James Group Goodluck — Taking It Easy Sanlam 2 Minute Shower Songs
King James Group Francois Van Coke — Dit Raak Beter Sanlam 2 Minute Shower Songs
Ogilvy Johannesburg 1. Soap with other people’s hair AB InBev Castle Free
Ogilvy Johannesburg 2. Suck the food stain AB InBev Castle Free
Ogilvy Johannesburg 3. Stolen urine sample cup AB InBev Castle Free
Ogilvy Cape Town Soccer Song for Change — Craft AB InBev Carling Black Label

Radio Crafts — Performance

Ogilvy & Mather Africa Office email Nestlé KitKat
The Odd Number Babakhe Brand South Africa Play Your Part
King James Group Lives of Grace Sanlam Sanlam MyChoice funeral plan
M&C Saatchi Abel Bing! Takealot Takealot
M&C Saatchi Abel Nice Crowd Takealot Takealot
M&C Saatchi Abel Yo Momma’s Door Takealot Takealot

Radio Crafts — SA Non-English Performance

TBWA\Hunt Lascaris Johannesburg The Holy Skrrr MTN South Africa MyMTN Offers
TBWA\Hunt Lascaris Johannesburg Lokshin Poet MTN South Africa MyMTN Offers
FCB Johannesburg Just Another Road Anniversary Toyota Hilux
FCB Johannesburg Just Another Road Lobola Toyota Hilux
FCB Johannesburg Just Another Road Boss Man Toyota Hilux
The Odd Number BVD Brand South Africa Play Your Part

Radio Crafts — SA Non-English Writing

TBWA\Hunt Lascaris Johannesburg The Holy Skrrr MTN South Africa MyMTN Offers
FCB Johannesburg Just Another Road Anniversary Toyota Hilux
FCB Johannesburg Just Another Road Lobola Toyota Hilux
FCB Johannesburg Just Another Road Boss Man Toyota Hilux
The Odd Number BVD Brand South Africa Play Your Part
FCB Johannesburg It’s your Country. Enjoy It. “Wine” South African Tourism Domestic
Ogilvy Cape Town Soccer Song for Change — Craft AB InBev Carling Black Label

Radio Crafts — Writing

TBWA\Hunt Lascaris Johannesburg Date Flight Centre Youth & Adventure Youth & Adventure
TBWA\Hunt Lascaris Johannesburg Swim Flight Centre Youth & Adventure Youth & Adventure
TBWA\Hunt Lascaris Johannesburg Festival Flight Centre Youth & Adventure Youth & Adventure
Joe Public United Catch it Chicken Licken Brand
Joe Public United Kiss Chicken Licken Rock My Soul 3
Joe Public United Spike Lee Chicken Licken Brand
Ogilvy Johannesburg 1. Make a different friend — the really smart watch guy AB InBev Castle Lager
Ogilvy Johannesburg 2. Make a different friend — the no sense of personal space guy AB InBev Castle Lager
Ogilvy Johannesburg 3. Make a different friend — the pinkie ring guy AB InBev Castle Lager
Ogilvy Johannesburg 3. Stolen urine sample cup AB InBev Castle Free
King James Group Lives of Grace Sanlam Sanlam MyChoice funeral plan
M&C Saatchi Abel Slay Queen Makoti Windhoek Windhoek Beer

SA Non-English Film

King James II Father’s Share Allan Gray Allan Gray

For more, go to www.loeries.com.

See also

Updated at 11:57 on 31 August 2018.

 

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