by MarkLives (@marklives) Loeries 2018 finalists are being announced all week long during Creative Week Durban, taking place 16–19 August 2018. All finalists presented here are unaudited results. All winners will be announced at the awards ceremonies, 17–18 August, at the ICC Durban.
- 31 August 2018: Loeries strips TBWA’s awards for Apartheid Museum
- 24 August 2018: TBWA pulls Trump/Verwoerd campaign, hands back Loerie
- 24 August 2018: #Loeries2018 controversy over TBWA’s Apartheid Museum ad
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Agency/entrant |
Title |
Brand |
Product |
| J. Walter Thompson Beirut | Em Khalil | Bou Khalil | Corporate |
| The Hardy Boys, Mbongiworks | Reinvention Kitchen | Unilever South Africa | Robertsons Herbs & Spices |
| J. Walter Thompson JHB | The One Armed Beer Bandit | Devil’s Peak Brewing Company | Craft Beer |
| TBWA\Hunt Lascaris Durban | Lifeblood | Build it | Corporate |
| King James Group | 2 Minute Shower Songs Shower Booth | Sanlam | 2 Minute Shower Songs |
| Ogilvy Cape Town & Ogilvy Africa | The OMO Book of Dirt | Unilever | OMO |
| King James II | The Siemens Air Drop | Siemens | Siemens |
| M&C Saatchi Abel | Test Run a Dog | DARG Domestic Animal Rescue Group | DARG Domestic Animal Rescue Group |
| Joe Public United | Bill of Rights | Apartheid Museum | Apartheid Museum |
| Loxyion Conexyion | #IAMNEXT | Edward Snell | Russian Bear Vodka |
| House of Brave | While you were out we got in | Insurance driven by the AA | AA insurance |
| Leo Burnett Israel | People Not Symbols | Access Israel | Easy Parking Access for Handicapped |
| Impact BBDO Dubai | The Hunger Proof Football Experience | Mars | Snickers |
Branded Content Video — Series |
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| TBWA\Hunt Lascaris Johannesburg | Breaking Ballet | Joburg Ballet | Joburg Ballet |
| M&C Saatchi Abel | Episode 1: The Birth of a Tasty Hero | ZANG Caffeinated Chocolate | ZANG Caffeinated Chocolate |
| CREACHA, a Division of North Ridge Allliance | LearnSomethingNew — Hero Videos | WesBank | Consumer Education |
| King James Group | Sanlam Family Fortune | Sanlam | Sanlam Private Wealth |
| Ogilvy Johannesburg | The World’s First Baby Marathon | Kimberly-Clark | Huggies |
Branded Content Video — Single |
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| TBWA\RAAD | #SheDrives | Nissan KSA | Institutional |
| The Rudeboy Collective | Imraan Christian | Brand South Africa | Brand South Africa |
| The Rudeboy Collective | Gemini | Brand South Africa | Brand South Africa |
| FCB Johannesburg | “Bheki the Mbhaco Maker” | South African Tourism | South African Tourism |
| Patriot Films | Repertoire | WAIF | WAIF Jewellery |
| VML South Africa | Bronki Boosters | Cipla SA | Bronki Booster Trailer |
| Born | The Voice Of Experience | Standard Bank Angola | Banking/Finance |
| Direction Films | AKA x RBK = Practice | Reebok | Reebok Classics |
| Ogilvy Cape Town | Raising Champions | AB InBev | Carling Black Label |
Film Crafts — Animation |
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| FCB Durban & Tulips&Chimneys & blackginger | Snow | Cerebos | Cerebos Salt |
| Chocolate Tribe | Jony Ive Sboofed | Chicken Licken | Feed My Craving 10 |
| We Are Batch Tv | The Diver | Batch | Animation, motion design and illustration services |
| M&C Saatchi Abel | Episode 1: The Birth of a Tasty Hero | ZANG Caffeinated Chocolate | ZANG Caffeinated Chocolate |
| M&C Saatchi Abel | Episode 2: The Darkest Night | ZANG Caffeinated Chocolate | ZANG Caffeinated Chocolate |
| M&C Saatchi Abel | Episode 3: The Midnight Moon | ZANG Caffeinated Chocolate | ZANG Caffeinated Chocolate |
Film Crafts — Best Use Of Licensed Music |
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| TBWA\Hunt Lascaris Johannesburg | Januworries | Joburg Ballet | Joburg Ballet |
| TBWA\Hunt Lascaris Johannesburg | Strike a Rock | Joburg Ballet | Joburg Ballet |
| TBWA\Hunt Lascaris Johannesburg | Africa Forever | Joburg Ballet | Joburg Ballet |
| Joe Public | SBU 2.0 | Chicken Licken | Feed My Craving 10 |
| King James II | Wellies | 1st for Women | 1st for Women |
| Grid Worldwide Branding | #HopeJoanna | #HopeJoanna | #HopeJoanna |
Film Crafts — Cinematography |
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| They Shoot Films | Icelandic Boy | Chicken Licken | Chicken Boerie Burger |
| TBWA\Hunt Lascaris Johannesburg | Januworries | Joburg Ballet | Joburg Ballet |
| TBWA\Hunt Lascaris Johannesburg | Rain Must Fall | Joburg Ballet | Joburg Ballet |
| Bioscope Films / Bain & Bunkell | Be Indie | Indiefin | Life Insurance |
| Romance Films | SBU 2.0 | Chicken Licken | Feed My Craving 10 |
| The Star Film Co | Dream Bridge | Samsung | Electronics |
| 0307 Films | Bird’s Eye View | Nedbank | CIB |
| 0307 Films | Outperform | Puma | Puma |
| egg films | One Source Live | Pernod Ricard South Africa | Absolut |
| Joe Public | Keep it 100 | Keepit100 | Keepit100 |
| Impact BBDO Dubai | Greed | Landmark Group | Centrepoint |
Film Crafts — Direction |
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| J. Walter Thompson KSA | EMBRACEING THE STEREOTYPE | Saudi Telecom Company | Pre-paid |
| J. Walter Thompson KSA | EMBRACEING THE STEREOTYPE | Saudi Telecom Company | Pre-paid |
| J. Walter Thompson KSA | EMBRACEING THE STEREOTYPE | Saudi Telecom Company | Pre-paid |
| J. Walter Thompson KSA | EMBRACEING THE STEREOTYPE | Saudi Telecom Company | Pre-paid |
| They Shoot Films | Icelandic Boy | Chicken Licken | Chicken Boerie Burger |
| TBWA\Hunt Lascaris Johannesburg | Januworries | Joburg Ballet | Joburg Ballet |
| Bioscope Films / Bain & Bunkell | Be Indie | Indiefin | Life Insurance |
| Romance Films | SBU 2.0 | Chicken Licken | Feed My Craving 10 |
| Bioscope Films | Get It Back | AB InBev | Castle Milk Stout |
| FCB Cape Town | Boys TVC | Western Cape Government | Safely Home |
| DARLING FILMS | Gun Violence | Joburg Ballet | Joburg Ballet |
| DARLING FILMS | Africa Forever | Joburg Ballet | Joburg Ballet |
| Impact BBDO Dubai | Greed | Landmark Group | Centrepoint |
| Impact BBDO Dubai | The Boy Nobody Could See | Landmark Group | Centrepoint |
Film Crafts — Editing |
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| The Rudeboy Collective | Imraan Chrsitian | Brand South Africa | Inspired by My Constitution |
| Net#work BBDO | Never Expire | Trace | Trace Mobile |
| Bioscope Films / Bain & Bunkell | Be Indie | Indiefin | Life Insurance |
| Deliverance Post | SBU 2.0 | Chicken Licken | Feed My Craving 10 |
| Bioscope Films | Get It Back | AB InBev | Castle Milk Stout |
Film Crafts — Original Music & Sound Design |
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| Net#work BBDO | Never Expire | Trace | Trace Mobile |
| TBWA\Hunt Lascaris Johannesburg | Rain Must Fall | Joburg Ballet | Joburg Ballet |
| VML South Africa | Absolut One Source Live — Africa on Fire | Pernod Ricard South Africa | Absolut Vodka |
| Produce Sound | SBU 2.0 | Chicken Licken | Feed My Craving 10 |
| Patriot Films | Repertoire | WAIF | WAIF Jewellery |
| FCB Johannesburg | Woza Nazo Rivalry | Absa | Premiership |
| Ogilvy Cape Town | KFC World Cup | KFC | cob |
Film Crafts — Performance |
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| They Shoot Films | Icelandic Boy | Chicken Licken | Chicken Boerie Burger |
| ROMANCE | My Dad | The South African National Sea Rescue Institute (NSRI) | NGO |
| TBWA\Hunt Lascaris Johannesburg | Januworries | Joburg Ballet | Joburg Ballet |
| TBWA\Hunt Lascaris Johannesburg | Rain Must Fall | Joburg Ballet | Joburg Ballet |
| Romance Films | SBU 2.0 | Chicken Licken | Feed My Craving 10 |
| 0307 Films | No Excuse | AB InBev | Carling Black Label |
| FCB Cape Town | 16 Days of Activism | Western Cape Government | Safely Home |
Film Crafts — Production Design |
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| They Shoot Films | Icelandic Boy | Chicken Licken | Chicken Boerie Burger |
| TBWA\Hunt Lascaris Johannesburg | Rain Must Fall | Joburg Ballet | Joburg Ballet |
| TBWA\Hunt Lascaris Johannesburg | Africa Forever | Joburg Ballet | Joburg Ballet |
| Bioscope Films / Bain & Bunkell | Be Indie | Indiefin | Life Insurance |
| Romance Films | SBU 2.0 | Chicken Licken | Feed My Craving 10 |
| The Bomb shelter | Bheki The Mbhaco Maker | South African Tourism | South African Tourism |
| The Bomb shelter | #HopeJoanna | Hope Joanna | Hope Joanna |
| King James II | The Great Escape | Econet Media | Kwesé |
| egg films | One Source Live | Pernod Ricard South Africa | Absolut |
| Plank Film Productions | Father’s Share | Allan Gray | Long-Term Investing |
Film Crafts — SA Non-English Performance |
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| Plank Film Productions | Father’s Share | Allan Gray | Long-Term Investing |
Film Crafts — SA Non-English Writing |
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| King James II | Father’s Share | Allan Gray | Allan Gray |
Film Crafts — Special Visual Effects |
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| Wicked Pixels | Mic Drop | MTN | Brand |
| King James II | The Great Escape | Econet Media | Kwesé |
| Bladeworks & Chocolate Tribe | Launch | Volkswagen | Polo |
| Bladeworks & Chocolate Tribe | Sbu 2.0 | Chicken Licken | Hot Wings |
Film Crafts — Writing |
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| J. Walter Thompson KSA | EMBRACEING THE STEREOTYPE | Saudi Telecom Company | Pre-paid |
| FoxP2 | The Reign of Ian | Ster-Kinekor | Ster-Kinekor Theaters |
| J. Walter Thompson KSA | EMBRACEING THE STEREOTYPE | Saudi Telecom Company | Pre-paid |
| J. Walter Thompson KSA | EMBRACEING THE STEREOTYPE | Saudi Telecom Company | Pre-paid |
| J. Walter Thompson KSA | EMBRACEING THE STEREOTYPE | Saudi Telecom Company | Pre-paid |
| M&C Saatchi Abel | Episode 1: The Birth of a Tasty Hero | ZANG Caffeinated Chocolate | ZANG Caffeinated Chocolate |
| M&C Saatchi Abel | Episode 2: The Darkest Night | ZANG Caffeinated Chocolate | ZANG Caffeinated Chocolate |
| M&C Saatchi Abel | Episode 3: The Midnight Moon | ZANG Caffeinated Chocolate | ZANG Caffeinated Chocolate |
| Ogilvy South Africa | Red Flashy Thingy | Volkswagen | Polo |
| King James II | Father’s Share | Allan Gray | Allan Gray |
| Meow Meow Woof | High On You | H2The | “High On You” Single song |
| FCB Johannesburg | “Bheki the Mbhaco Maker” | South African Tourism | South African Tourism |
| Ogilvy Johannesburg | The World’s First Baby Marathon | Kimberly-Clark | Huggies |
| M&C Saatchi Abel | We can fix our S#*t | Nando’s | Brand TVC |
| Impact BBDO Dubai | Greed | Landmark Group | Centrepoint |
Live Crafts |
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| TBWA\RAAD | Highway Gallery | Louvre Abu Dhabi | Louvre Abu Dhabi |
| The Hardy Boys & Mbongiworks | Reinvention Kitchen | Unilever South Africa | Robertsons Herbs & Spices |
| Ogilvy Cape Town & Ogilvy Africa | The OMO Book of Dirt | Unilever | OMO |
| VML South Africa | Absolut One Source Live Festival | Pernod Ricard South Africa | Absolut Vodka |
| VML South Africa | Absolut One Source Live Festival | Pernod Ricard South Africa | Absolut Vodka |
| VML South Africa | Absolut One Source Live Festival | Pernod Ricard South Africa | Absolut Vodka |
| WWP Group | Time of Olde | Mercedes-Benz | X-Class |
| Glen21 Entertainment | Castle Lite Unlocks 2017 | AB InBev | Castle Lite |
| Ogilvy Johannesburg | Halloween Sleepover | DStv | DStv |
| Ogilvy Johannesburg | Halloween Sleepover | DStv | DStv |
| Ogilvy Cape Town | Soccer Song for Change — Music | AB InBev | Carling Black Label |
Live Events |
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| CULLINAN | Give Art Life | Absa | L’Atelier |
| WWP Group | X-Class Launch | Mercedes-Benz | X-Class |
| VWV Group | #POLOGAMECHANGERS | Volkswagen | Polo |
| Studio H | S/Zout | S/Zout | Water Scarcity |
| One-eyed Jack and Mushroom Productions | VW #VIVOnation | Volkswagen | Polo Vivo |
| Saatchi & Saatchi South Africa | The Independent Bar | Glenfiddich | Glenfiddich |
| Hellocomputer | 5 questions to end bullying | Western Cape Government | Department of Education |
| Impact BBDO Dubai | Bridal Uniform | UN Women | Child Marriage |
Media Innovation — Media Campaign |
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| TBWA\RAAD | Highway Gallery | Louvre Abu Dhabi | Louvre Abu Dhabi |
| TBWA\RAAD | Skins of Peace | Amnesty International | Campaign against Islamophobia |
| King James Group | 2 Minute Shower Songs | Sanlam | 2 Minute Shower Songs |
| VML South Africa | Drop the Hint | American Swiss, The Foschini Group | Jewellery |
| Ogilvy Johannesburg | The World’s First Baby Marathon | Kimberly-Clark | Huggies |
| Impact BBDO Dubai | The Hunger Proof Football Experience | Mars | Snickers |
Music Videos |
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| Ola Films | Biggest Curse | Original Swimming Party feat. Moonchild Sanelly | Biggest Curse |
| The Bomb shelter | Spirit | Kwesta | Single |
| The Bomb shelter | Clairvoyant | Nakhane Toure | Single |
| Meow Meow Woof | High On You | H2The | “High On You” Single song |
| Manifold Films | Game of Love | The Kiffness | Soul Safari (Album) |
| Giant Films | Particula | Major Lazer, DJ Maphorisa | Major Lazer, DJ Maphorisa |
| Arcade Content | Destiny | Cassper Nyovest | Music Video |
| Run Jump Fly Creations | December Streets — MAGIC | December Streets | Music Video |
Print Crafts — Art Direction |
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| CULLINAN | Fist | Absa | L’Atelier |
| CULLINAN | Wolf | Absa | L’Atelier |
| CULLINAN | Crab Man | Absa | L’Atelier |
| J. Walter Thompson JHB | The One Armed Beer Bandit | Devil’s Peak Brewing Company | Craft Beer |
| Creative Y&R | Laughter | VON | Home Entertainment Systems |
| Creative Y&R | Game | VON | Home Entertainment Systems |
| Creative Y&R | Drama | VON | Home Entertainment Systems |
| TBWA\Hunt Lascaris Johannesburg | Wine Bottle | City Lodge Hotel Group | City Lodge |
| TBWA\Hunt Lascaris Johannesburg | Pillow | City Lodge Hotel Group | City Lodge |
| TBWA\Hunt Lascaris Johannesburg | Towel | City Lodge Hotel Group | City Lodge |
| Joe Public United | Poverty | One School at a Time | One School at a Time |
| Joe Public United | Ignorance | One School at a Time | One School at a Time |
| Joe Public United | Crime | One School at a Time | One School at a Time |
Print Crafts — Illustration |
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| TBWA\RAAD | Nostrils | Nissan | Nissan Desert Lineup |
| TBWA\RAAD | Hump | Nissan | Nissan Desert Lineup |
| TBWA\RAAD | Heart | Nissan | Nissan Desert Lineup |
| TBWA\RAAD | Leg | Nissan | Nissan Desert Lineup |
| CULLINAN | Portrait | Absa | L’Atelier |
| CULLINAN | Fist | Absa | L’Atelier |
| CULLINAN | Wolf | Absa | L’Atelier |
| CULLINAN | Worn Out Family | Absa | L’Atelier |
| CULLINAN | Crab Man | Absa | L’Atelier |
| Ogilvy & Mather Africa | Lion & Wildebeest | Airtel | Airtel Internet |
| Ogilvy & Mather Africa | Shark & Seal | Airtel | Airtel Internet |
| Ogilvy & Mather Africa | Cheetah & Gazelle | Airtel | Airtel Internet |
| The Odd Number | Amandla | Brand South Africa | Freedom Day |
| Joe Public United | Bank | Chicken Licken | Slyders |
| Joe Public United | Temple | Chicken Licken | Slyders |
| Joe Public United | Mine | Chicken Licken | Slyders |
| King James Group | 2 Minute Shower Songs Press Springbok Nude Girls | Sanlam | 2 Minute Shower Songs |
| Creative Y&R | Laughter | VON | Home Entertainment Systems |
| Creative Y&R | Game | VON | Home Entertainment Systems |
| Creative Y&R | Drama | VON | Home Entertainment Systems |
| King James Group | 2 Minute Shower Songs Press Goodluck | Sanlam | 2 Minute Shower Songs |
| King James Group | 2 Minute Shower Songs Press Mi Casa | Sanlam | 2 Minute Shower Songs |
| King James Group | 2 Minute Shower Songs Press Kwesta | Sanlam | 2 Minute Shower Songs |
| Scanad | Car | Shell | Fuel Save |
| Scanad | Truck | Shell | Fuel Save |
| VML South Africa | Bronki Boosters | Cipla SA | Bronki Booster Comic |
| OFYT Marketing & Communications | Orlando Cooling Tower | Soweto Gold — Superior Golden Lager | Orlando Cooling Tower |
Print Crafts — Typography |
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| CULLINAN | Give Art Life — Portrait | Absa | L’Atelier |
| Horizon FCB Dubai | Tea | Citibank | Money transfer |
| Horizon FCB Dubai | Yoghurt | Citibank | Money transfer |
| Horizon FCB Dubai | Wool | Citibank | Money transfer |
Print Crafts — Writing |
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| Joe Public | The Anthology of Great (Stock) Poetry | GreatStock | Image Library |
| Promise | Talefeathers | Rand Merchant Bank | Private Bank |
Radio Crafts — Direction |
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| TBWA\Hunt Lascaris Johannesburg | Date | Flight Centre Youth & Adventure | Youth & Adventure |
| TBWA\Hunt Lascaris Johannesburg | Swim | Flight Centre Youth & Adventure | Youth & Adventure |
| TBWA\Hunt Lascaris Johannesburg | Festival | Flight Centre Youth & Adventure | Youth & Adventure |
| MullenLowe | Toenail | Men’s Health | Men’s Health Magazine |
| MullenLowe | Chicken | Men’s Health | Men’s Health Magazine |
| MullenLowe | Boxers | Men’s Health | Men’s Health Magazine |
| MullenLowe | Iinzipho | Men’s Health | Men’s Health Magazine |
| MullenLowe | Nkukhu | Men’s Health | Men’s Health Magazine |
| MullenLowe | Isikhindi | Men’s Health | Men’s Health Magazine |
Radio Crafts — Original Music & Sound Design |
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| Havas Johannesburg | Masekela Tribute | Universal Music South Africa | South African Jazz Music |
| King James Group | Desmond & the Tutus — Teenagers | Sanlam | 2 Minute Shower Songs |
| King James Group | Rouge — Déjà Vu | Sanlam | 2 Minute Shower Songs |
| King James Group | Kwesta — Boomshakalaka | Sanlam | 2 Minute Shower Songs |
| King James Group | Goodluck — Taking It Easy | Sanlam | 2 Minute Shower Songs |
| King James Group | Francois Van Coke — Dit Raak Beter | Sanlam | 2 Minute Shower Songs |
| Ogilvy Johannesburg | 1. Soap with other people’s hair | AB InBev | Castle Free |
| Ogilvy Johannesburg | 2. Suck the food stain | AB InBev | Castle Free |
| Ogilvy Johannesburg | 3. Stolen urine sample cup | AB InBev | Castle Free |
| Ogilvy Cape Town | Soccer Song for Change — Craft | AB InBev | Carling Black Label |
Radio Crafts — Performance |
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| Ogilvy & Mather Africa | Office email | Nestlé | KitKat |
| The Odd Number | Babakhe | Brand South Africa | Play Your Part |
| King James Group | Lives of Grace | Sanlam | Sanlam MyChoice funeral plan |
| M&C Saatchi Abel | Bing! | Takealot | Takealot |
| M&C Saatchi Abel | Nice Crowd | Takealot | Takealot |
| M&C Saatchi Abel | Yo Momma’s Door | Takealot | Takealot |
Radio Crafts — SA Non-English Performance |
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| TBWA\Hunt Lascaris Johannesburg | The Holy Skrrr | MTN South Africa | MyMTN Offers |
| TBWA\Hunt Lascaris Johannesburg | Lokshin Poet | MTN South Africa | MyMTN Offers |
| FCB Johannesburg | Just Another Road Anniversary | Toyota | Hilux |
| FCB Johannesburg | Just Another Road Lobola | Toyota | Hilux |
| FCB Johannesburg | Just Another Road Boss Man | Toyota | Hilux |
| The Odd Number | BVD | Brand South Africa | Play Your Part |
Radio Crafts — SA Non-English Writing |
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| TBWA\Hunt Lascaris Johannesburg | The Holy Skrrr | MTN South Africa | MyMTN Offers |
| FCB Johannesburg | Just Another Road Anniversary | Toyota | Hilux |
| FCB Johannesburg | Just Another Road Lobola | Toyota | Hilux |
| FCB Johannesburg | Just Another Road Boss Man | Toyota | Hilux |
| The Odd Number | BVD | Brand South Africa | Play Your Part |
| FCB Johannesburg | It’s your Country. Enjoy It. “Wine” | South African Tourism | Domestic |
| Ogilvy Cape Town | Soccer Song for Change — Craft | AB InBev | Carling Black Label |
Radio Crafts — Writing |
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| TBWA\Hunt Lascaris Johannesburg | Date | Flight Centre Youth & Adventure | Youth & Adventure |
| TBWA\Hunt Lascaris Johannesburg | Swim | Flight Centre Youth & Adventure | Youth & Adventure |
| TBWA\Hunt Lascaris Johannesburg | Festival | Flight Centre Youth & Adventure | Youth & Adventure |
| Joe Public United | Catch it | Chicken Licken | Brand |
| Joe Public United | Kiss | Chicken Licken | Rock My Soul 3 |
| Joe Public United | Spike Lee | Chicken Licken | Brand |
| Ogilvy Johannesburg | 1. Make a different friend — the really smart watch guy | AB InBev | Castle Lager |
| Ogilvy Johannesburg | 2. Make a different friend — the no sense of personal space guy | AB InBev | Castle Lager |
| Ogilvy Johannesburg | 3. Make a different friend — the pinkie ring guy | AB InBev | Castle Lager |
| Ogilvy Johannesburg | 3. Stolen urine sample cup | AB InBev | Castle Free |
| King James Group | Lives of Grace | Sanlam | Sanlam MyChoice funeral plan |
| M&C Saatchi Abel | Slay Queen Makoti | Windhoek | Windhoek Beer |
SA Non-English Film |
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| King James II | Father’s Share | Allan Gray | Allan Gray |
For more, go to www.loeries.com.
See also
- *31 August 2018: Loeries strips TBWA’s awards for Apartheid Museum
- 24 August 2018: TBWA pulls Trump/Verwoerd campaign, hands back Loerie
- 24 August 2018: #Loeries2018 controversy over TBWA’s Apartheid Museum ad
Updated at 11:57 on 31 August 2018.
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