by MarkLives (@marklives) Loeries Creative Week Durban 2018 has culminated with two award evenings at the ICC Durban. On Saturday night, 18 August 2018, there were also three Grands Prix awarded — in Radio (UAE), Film Communication (South Africa) and Integrated Campaign (UAE). Congrats to all.
- 31 August 2018: Loeries strips TBWA’s awards for Apartheid Museum
- 24 August 2018: TBWA pulls Trump/Verwoerd campaign, hands back Loerie
- 24 August 2018: #Loeries2018 controversy over TBWA’s Apartheid Museum ad
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All the winners
Agency of the year
- Joe Public United
TBWA\Hunt Lascaris JohannesburgImpact BBDO DubaiImpact BBDO DubaiKing James Group
Regional agency group of the year
- TBWA\
- Ogilvy EMEA
- Joe Public United
Greg Gray of Romance Films was inducted into the Loeries Hall of Fame.
The Loeries announced a new partnership with the AAA School of Advertising Johannesburg and TBWA\ Hunt Lascaris Johannesburg which, together, are contributing to the Creative Future Scholarship. The scholarship launched in 2008 to support talented youngsters from disadvantaged backgrounds and, since 2015, when the Loeries moved to Durban, it has benefitted 11 local students to the value of R8m in partnership with Vega.
PR & Media Communication |
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Prize |
Category |
Agency country |
Brand |
Title |
Product |
Entry company |
| Campaign Gold | PR & Media Communication Campaign | South Africa | Nando’s | #rightmyname | PERi-PERi Chicken | M&C Saatchi Abel |
| Campaign Gold | PR & Media Communication Campaign | South Africa | Joburg Ballet | Breaking Ballet | Joburg Ballet | TBWA\Hunt Lascaris Johannesburg |
| Campaign Silver | PR & Media Communication Campaign | South Africa | Sanlam | 2 Minute Shower Songs | 2 Minute Shower Songs | King James Group |
| Campaign Silver | PR & Media Communication Campaign | United Arab Emirates | Nissan KSA | #SheDrives | Institutional | TBWA\RAAD |
| Campaign Bronze | PR & Media Communication Campaign | South Africa | Sanlam | Uk’shona Kwelanga – the first WhatsApp Drama Series | My Choice Funeral Plans | King James Group |
| Campaign Bronze | PR & Media Communication Campaign | South Africa | AB InBev | Not That Newlands | Newlands Spring Brewery | King James Group |
| Campaign Bronze | PR & Media Communication Campaign | South Africa | Apartheid Museum | Bill of Rights | Apartheid Museum | Joe Public United |
| Campaign Bronze | PR & Media Communication Campaign | United Arab Emirates | Connect | Slow Trends | Connect Boundless | TBWA\RAAD |
Live Events, Activations & Sponsorships |
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| Gold | Live Activations | South Africa | AB InBev | Soccer Song for Change – Activation | Carling Black Label | Ogilvy Cape Town |
| Silver | Live Events | United Arab Emirates | UN Women | Bridal Uniform | Child Marriage | Impact BBDO Dubai |
| Silver | Ambient | United Arab Emirates | Mars | The Hunger Proof Football Experience | Snickers | Impact BBDO Dubai |
| Silver | Ambient | Israel | Access Israel | People Not Symbols | Easy Parking Access for Handicapped | Leo Burnett Israel |
| Silver | Ambient | South Africa | Apartheid Museum | Bill of Rights | Apartheid Museum | Joe Public United |
| Bronze | Live Events | South Africa | Mercedes-Benz | X-Class Launch | X-Class | WWP Group |
| Bronze | Live Events | South Africa | Absa | Give Art Life | L’Atelier | CULLINAN |
| Bronze | Ambient | South Africa | Insurance driven by the AA | While you were out we got in | AA insurance | House of Brave |
| Bronze | Ambient | South Africa | DARG Domestic Animal Rescue Group | Test Run a Dog | DARG Domestic Animal Rescue Group | M&C Saatchi Abel |
| Bronze | Ambient | South Africa | Siemens | The Siemens Air Drop | Siemens | King James II |
| Craft Certificate | Live Crafts | South Africa | DStv | Halloween Sleepover | DStv | Ogilvy Johannesburg |
| Craft Certificate | Live Crafts | South Africa | AB InBev | Castle Lite Unlocks 2017 | Castle Lite | Glen21 Entertainment |
| Craft Certificate | Live Crafts | United Arab Emirates | Louvre Abu Dhabi | Highway Gallery | Louvre Abu Dhabi | TBWA\RAAD |
Media Innovation |
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| Gold | Media Innovation – Single Medium | United Arab Emirates | La Libanaise Des Jeux | Lucky Face | Loto Libanaise | Impact BBDO Dubai |
| Gold | Media Innovation – Single Medium | South Africa | Nando’s | #rightmyname | PERi-PERi Chicken | M&C Saatchi Abel and The MediaShop |
| Campaign Silver | Media Innovation – Media Campaign | South Africa | Kimberly-Clark | The World’s First Baby Marathon | Huggies | Ogilvy Johannesburg |
| Silver | Media Innovation – Single Medium | South Africa | AB InBev | Soccer Song for Change – Media | Carling Black Label | Ogilvy Cape Town |
| Silver | Media Innovation – Single Medium | Kenya | Kenya Tourism Board | Culture Captcha | Magical Kenya | Scanad |
| Campaign Bronze | Media Innovation – Media Campaign | South Africa | American Swiss, The Foschini Group | Drop the Hint | Jewellery | VML South Africa |
| Campaign Bronze | Media Innovation – Media Campaign | South Africa | Sanlam | 2 Minute Shower Songs | 2 Minute Shower Songs | King James Group |
| Campaign Bronze | Media Innovation – Media Campaign | United Arab Emirates | Amnesty International | Skins of Peace | Campaign against Islamophobia | TBWA\RAAD |
| Bronze | Media Innovation – Single Medium | South Africa | Apartheid Museum | Bill of Rights | Apartheid Museum | Joe Public United |
Radio |
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Grand Prix |
Branded Content Radio & Audio | United Arab Emirates | Louvre Abu Dhabi | Highway Gallery | Louvre Abu Dhabi | TBWA\RAAD |
| Campaign Gold | Internet & Mobile Audio Commercials | South Africa | Sanlam | 2 Minute Shower Songs – Desmond & the Tutus – Teenagers, Rouge – Déjà Vu, Kwesta – Boomshakalaka, Goodluck – Taking It Easy, Francois Van Coke – Dit R | 2 Minute Shower Songs | King James Group |
| Campaign Gold | SA Non-English Radio Station Commercials | South Africa | Toyota | Hill Assist Just Another Road, “Lobola”, “Anniversary”, “Boss Man” | Hilux | FCB Johannesburg |
| Campaign Silver | Radio Station Commercials | South Africa | Flight Centre Youth & Adventure | World Gone Mad – Swim, Date, Festival | Youth & Adventure | TBWA\Hunt Lascaris Johannesburg |
| Campaign Silver | Radio Station Commercials | South Africa | Chicken Licken | Far Fetched – Spike Lee, Catch it, Kiss | Brand | Joe Public United |
| Campaign Silver | Radio Station Commercials | South Africa | Windhoek | Perfect time. Perfect beer. – Slay Queen Makoti, Woodchuck, Mazenkeng | Windhoek Beer | M&C Saatchi Abel |
| Silver | Branded Content Radio & Audio | South Africa | AB InBev | Soccer Song for Change – Branded Audio Content | Carling Black Label | Ogilvy Cape Town |
| Silver | Branded Content Radio & Audio | South Africa | Sanlam | Lives of Grace | Sanlam MyChoice funeral plan | King James Group |
| Silver | SA Non-English Radio Station Commercials | South Africa | South African Tourism | It’s your Country. Enjoy It. Wine | Domestic | FCB Johannesburg |
| Campaign Bronze | Radio Station Commercials | United Arab Emirates | AWR Arabian Automobiles | Fake Parts – Liam Neeson, Morgan Freeman | Nissan Genuine Parts / Service Center | TBWA\RAAD |
| Campaign Bronze | Radio Station Commercials | United Arab Emirates | Kafa | Letters – Sister, Mother | Campaign against domestic violence | TBWA\RAAD |
| Campaign Bronze | Radio Station Commercials | South Africa | Duracell | Times Change, Power Still Doesn’t – Petrol, Black Mirror, Moore’s Law | Duracell Batteries | Grey Advertising Africa |
| Campaign Bronze | Radio Station Commercials | South Africa | AB InBev | Make A Different Friend – the no sense of personal space guy, the pinkie ring guy, the really smart watch guy | Castle Lager | Ogilvy Johannesburg |
| Campaign Bronze | Internet & Mobile Audio Commercials | South Africa | Voicebank | Searching for Talent – Moshidi, Louise, Murray, Anelle | Joe Public United | Joe Public |
| Bronze | Radio Station Commercials | South Africa | Takealot | Nice Crowd | Takealot | M&C Saatchi Abel |
| Bronze | Radio Station Commercials | South Africa | Brand South Africa | Babakhe | Play Your Part | The Odd Number |
| Bronze | SA Non-English Radio Station Commercials | South Africa | Vodacom | Enkinga | Fibre | Ogilvy Johannesburg |
| Bronze | SA Non-English Radio Station Commercials | South Africa | Brand South Africa | BVD | Play Your Part | The Odd Number |
| Bronze | SA Non-English Radio Station Commercials | South Africa | JET | Ungenaphi ebududleni bami? | Jet’s plus-size range | Joe Public United |
| Bronze | SA Non-English Radio Station Commercials | South Africa | Chicken Licken | Danger | Rock My Soul 3 | Joe Public United |
| Campaign Craft Gold | Radio Crafts – Writing | South Africa | Flight Centre Youth & Adventure | World Gone Mad – Swim, Festival, Date | Youth & Adventure | TBWA\Hunt Lascaris Johannesburg |
| Campaign Craft Gold | Radio Crafts – SA Non-English Performance | South Africa | Toyota | Hill Assist Just Another Road, “Lobola”, “Anniversary”, “Boss Man” | Hilux | FCB Johannesburg |
| Craft Gold | Radio Crafts – Original Music & Sound Design | South Africa | AB InBev | Soccer Song for Change – Craft | Carling Black Label | Ogilvy Cape Town |
| Campaign Craft Certificate | Radio Crafts – Direction | South Africa | Flight Centre Youth & Adventure | World Gone Mad – Festival, Date, Swim | Youth & Adventure | TBWA\Hunt Lascaris Johannesburg |
| Campaign Craft Certificate | Radio Crafts – Writing | South Africa | Chicken Licken | Far Fetched – Spike Lee, Kiss, Catch it | Brand | Joe Public United |
| Campaign Craft Certificate | Radio Crafts – Original Music & Sound Design | South Africa | Sanlam | 2 Minute Shower Songs – Rouge – Déjà Vu, Goodluck – Taking It Easy, Desmond & the Tutus – Teenagers, Kwesta – Boomshakalaka, Francois Van Coke – Dit R | 2 Minute Shower Songs | King James Group |
| Campaign Craft Certificate | Radio Crafts – Performance | South Africa | Takealot | Make Winter Great Again – Yo Momma’s Door, Nice Crowd, Bing! | Takealot | M&C Saatchi Abel |
| Campaign Craft Certificate | Radio Crafts – SA Non-English Writing | South Africa | Toyota | Hill Assist Just Another Road, “Lobola”,”Anniversary”, “Boss Man” | Hilux | FCB Johannesburg |
| Craft Certificate | Radio Crafts – Original Music & Sound Design | South Africa | Universal Music South Africa | Masekela Tribute | South African Jazz Music | Havas Johannesburg |
| Craft Certificate | Radio Crafts – Performance | South Africa | Sanlam | Lives of Grace | Sanlam MyChoice funeral plan | King James Group |
Film Communication |
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Grand Prix |
Branded Content Video – Series | South Africa | Kimberly-Clark | The World’s First Baby Marathon | Huggies | Ogilvy Johannesburg |
| Campaign Gold | Branded Content Video – Series | South Africa | Joburg Ballet | Breaking Ballet | Joburg Ballet | TBWA\Hunt Lascaris Johannesburg |
| Gold | TV & Cinema Commercials – up to 90s | United Arab Emirates | Landmark Group | Greed | Centrepoint | Impact BBDO Dubai |
| Gold | Internet Video – above 30s | South Africa | Mercedes-Benz | Return to Chapman’s Peak | S-Class | Net#work BBDO |
| Gold | Music Videos | South Africa | H2The | High On You | High On You Single song | Meow Meow Woof |
| Campaign Silver | Branded Content Video – Series | South Africa | ZANG Caffeinated Chocolate | Episode 1: The Birth of a Tasty Hero | ZANG Caffeinated Chocolate | M&C Saatchi Abel |
| Silver | TV & Cinema Commercials – up to 90s | South Africa | KFC | KFC World Cup | cob | Ogilvy Cape Town |
| Silver | TV & Cinema Commercials – up to 90s | South Africa | Western Cape Government | Boys TVC | Safely Home | FCB Cape Town |
| Silver | TV & Cinema Commercials – above 90s | South Africa | Chicken Licken | SBU 2.0 | Feed My Craving 10 | Joe Public United |
| Silver | Internet Video – above 30s | South Africa | #HopeJoanna | #HopeJoanna | #HopeJoanna | Grid Worldwide Branding |
| Silver | TV Trailers & Content Promos | South Africa | SuperSport | Sonny Bill F*cks Warner’s wife | SuperSport | T+W and SuperSport |
| Silver | Branded Content Video – Single | United Arab Emirates | Nissan KSA | #SheDrives | Institutional | TBWA\RAAD |
| Silver | Music Videos | South Africa | Nakhane Toure | Clairvoyant | Single | The Bomb shelter |
| Silver | Music Videos | South Africa | Kwesta | Spirit | Single | The Bomb shelter |
| Silver | SA Non-English Film | South Africa | Allan Gray | Father’s Share | Allan Gray | King James II |
| Campaign Bronze | TV & Cinema Commercials – up to 90s | Saudi Arabia | Saudi Telecom Company | EMBRACEING THE STEREOTYPE – Foodie, Selfie, FOMO, YOLO | Pre-paid | J. Walter Thompson KSA |
| Campaign Bronze | TV Trailers & Content Promos | South Africa | Cell C | Twisted Trailers – Cloverfield, World War Z, A Beautiful Mind | Online entertainment | Joe Public United |
| Campaign Bronze | Branded Content Video – Series | South Africa | Sanlam | Sanlam Family Fortune | Sanlam Private Wealth | King James Group |
| Bronze | TV & Cinema Commercials – up to 90s | South Africa | Volkswagen | The Learner | Volkswagen for Life. | Ogilvy Cape Town |
| Bronze | TV & Cinema Commercials – up to 90s | United Arab Emirates | Mars | Mountain Climber | Snickers | Impact BBDO Dubai |
| Bronze | TV & Cinema Commercials – up to 90s | South Africa | Volkswagen | Red Flashy Thingy | Polo | Ogilvy Cape Town |
| Bronze | TV & Cinema Commercials – up to 90s | South Africa | Standard Bank | We’re coming for you | Sponsorship | TBWA\Hunt Lascaris Johannesburg |
| Bronze | TV & Cinema Commercials – up to 90s | South Africa | Trace | Never Expire | Trace Mobile | Net#work BBDO |
| Bronze | TV & Cinema Commercials – above 90s | South Africa | AB InBev | #NoExcuse | Carling Black Label | Ogilvy Cape Town |
| Bronze | TV & Cinema Commercials – above 90s | South Africa | FNB | The Helpers | FNB Sponsorship | Grid Worldwide Branding |
| Bronze | TV & Cinema Commercials – above 90s | South Africa | Brand South Africa | Dala What You Must | Constitution Awareness | The Odd Number |
| Bronze | Internet Video – above 30s | United Arab Emirates | Landmark Group | The Boy Nobody Could See | Centrepoint | Impact BBDO Dubai |
| Bronze | Internet Video – above 30s | South Africa | AB InBev | Not That Newlands | Newlands Spring Brewery | King James Group |
| Bronze | Internet Video – above 30s | Nigeria | 9Mobile (Previously Etisalat Nigeria) | Closed – A Short Film | Etisalat Prize for Literature | Up In The Sky NG |
| Bronze | Other Screens | South Africa | Dubai Municipality | Dubai Frame – Future Zone | Dubai Frame | Wicked Pixels |
| Bronze | Branded Content Video – Single | South Africa | WAIF | Repertoire | WAIF Jewellery | Patriot Films |
| Bronze | Branded Content Video – Single | South Africa | South African Tourism | Bheki the Mbhaco Maker | South African Tourism | FCB Johannesburg |
| Bronze | Music Videos | South Africa | Original Swimming Party feat. Moonchild Sanelly | Biggest Curse | Biggest Curse | Ola Films |
| Craft Gold | Film Crafts – Direction | South Africa | Chicken Licken | SBU 2.0 | Feed My Craving 10 | Romance Films |
| Craft Gold | Film Crafts – Cinematography | United Arab Emirates | Landmark Group | Greed | Centrepoint | Impact BBDO Dubai |
| Craft Gold | Film Crafts – Production Design | South Africa | Chicken Licken | SBU 2.0 | Feed My Craving 10 | Romance Films |
| Craft Gold | Film Crafts – Animation | South Africa | Cerebos | Snow | Cerebos Salt | FCB Durban & Tulips&Chimneys & blackginger |
| Craft Gold | Film Crafts – Special Visual Effects | South Africa | Chicken Licken | Sbu 2.0 | Hot Wings | Bladeworks & Chocolate Tribe |
| Craft Gold | Film Crafts – Performance | South Africa | Chicken Licken | SBU 2.0 | Feed My Craving 10 | Romance Films |
| Craft Certificate | Film Crafts – Direction | United Arab Emirates | Landmark Group | The Boy Nobody Could See | Centrepoint | Impact BBDO Dubai |
| Craft Certificate | Film Crafts – Direction | United Arab Emirates | Landmark Group | Greed | Centrepoint | Impact BBDO Dubai |
| Craft Certificate | Film Crafts – Direction | South Africa | Chicken Licken | Icelandic Boy | Chicken Boerie Burger | They Shoot Films |
| Craft Certificate | Film Crafts – Cinematography | South Africa | Nedbank | Bird’s Eye View | CIB | 0307 Films |
| Craft Certificate | Film Crafts – Cinematography | South Africa | Indiefin | Be Indie | Life Insurance | Bioscope Films / Bain & Bunkell |
| Craft Certificate | Film Crafts – Cinematography | South Africa | Chicken Licken | Icelandic Boy | Chicken Boerie Burger | They Shoot Films |
| Craft Certificate | Film Crafts – Writing | United Arab Emirates | Landmark Group | Greed | Centrepoint | Impact BBDO Dubai |
| Craft Certificate | Film Crafts – Writing | South Africa | Kimberly-Clark | The World’s First Baby Marathon | Huggies | Ogilvy Johannesburg |
| Craft Certificate | Film Crafts – Writing | South Africa | H2The | High On You | High On You Single song | Meow Meow Woof |
| Craft Certificate | Film Crafts – Writing | South Africa | Ster-Kinekor | The Reign of Ian | Ster-Kinekor Theaters | FoxP2 |
| Craft Certificate | Film Crafts – Production Design | South Africa | Allan Gray | Father’s Share | Long-Term Investing | Plank Film Productions |
| Craft Certificate | Film Crafts – Production Design | South Africa | Econet Media | The Great Escape | Kwesé | King James II |
| Craft Certificate | Film Crafts – Animation | South Africa | Batch | The Diver | Animation, motion design and illustration services | We Are Batch Tv |
| Craft Certificate | Film Crafts – Animation | South Africa | Chicken Licken | Jony Ive Sboofed | Feed My Craving 10 | Chocolate Tribe |
| Craft Certificate | Film Crafts – Editing | South Africa | Indiefin | Be Indie | Life Insurance | Bioscope Films / Bain & Bunkell |
| Craft Certificate | Film Crafts – Editing | South Africa | Trace | Never Expire | Trace Mobile | Net#work BBDO |
| Craft Certificate | Film Crafts – Original Music & Sound Design | South Africa | Chicken Licken | SBU 2.0 | Feed My Craving 10 | Produce Sound |
| Craft Certificate | Film Crafts – Original Music & Sound Design | South Africa | Pernod Ricard South Africa | Absolut One Source Live – Africa on Fire | Absolut Vodka | VML South Africa |
| Craft Certificate | Film Crafts – Best Use of Licensed Music | South Africa | Chicken Licken | SBU 2.0 | Feed My Craving 10 | Joe Public |
| Craft Certificate | Film Crafts – Performance | South Africa | Chicken Licken | Icelandic Boy | Chicken Boerie Burger | They Shoot Films |
| Craft Certificate | Film Crafts – SA Non-English Performance | South Africa | Allan Gray | Father’s Share | Long-Term Investing | Plank Film Productions |
Integrated Campaign |
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Grand Prix |
Integrated Campaign | United Arab Emirates | La Libanaise Des Jeux | Lucky Face | Loto Libanaise | Impact BBDO Dubai |
| Campaign Gold | Integrated Campaign | South Africa | Kimberly-Clark | The World’s First Baby Marathon | Huggies | Ogilvy Johannesburg |
| Campaign Silver | Integrated Campaign | South Africa | AB InBev | #NoExcuse – Integrated Campaign | Carling Black Label | Ogilvy Cape Town |
| Campaign Silver | Integrated Campaign | South Africa | Sanlam | 2 Minute Shower Songs | 2 Minute Shower Songs | King James Group |
| Campaign Bronze | Integrated Campaign | United Arab Emirates | Mars | The Hunger Proof Football Experience | Snickers | Impact BBDO Dubai |
| Campaign Bronze | Integrated Campaign | South Africa | OLX | Set yourself economically free | OLX App | Black River FC |
| Campaign Bronze | Integrated Campaign | South Africa | Allan Gray | True Rewards Take Time | Allan Gray | King James II |
| Campaign Bronze | Integrated Campaign | South Africa | Webafrica | Webafrica Effing Fast Internet | Fibre Internet | The Jupiter Drawing Room, Cape Town |
Effective Creativity |
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| Campaign Gold | Effective Creativity | South Africa | Pernod Ricard South Africa | Absolut One Source | Alcoholic Beverage | VML South Africa |
| Campaign Silver | Effective Creativity | South Africa | Chicken Licken | Afronaut | Hotwings | Joe Public United |
| Campaign Silver | Effective Creativity | Kenya | Ol Pejeta Conservancy | The World’s Most Eligible Bachelor | Ol Pejeta Conservancy | Ogilvy & Mather Africa |
| Campaign Bronze | Effective Creativity | South Africa | Sanlam | Uk’shona Kwelanga – the first WhatsApp Drama Series | My Choice Funeral Plans | King James Group |
| Campaign Bronze | Effective Creativity | United Arab Emirates | Nissan | Camelpower | Desert Lineup | TBWA\RAAD |
Service Design |
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| Campaign Gold | Service Design | South Africa | Nedbank | Nedbank Smart Geyser | Nedbank Smart Geyser | Accenture |
| Campaign Silver | Service Design | South Africa | Momentum | Momentum Smart Underwriting | Smart Underwriting | Momentum Corporate (division of MMI Group Limited) |
| Campaign Bronze | Service Design | South Africa | Polyco | Packa-Ching | Packa-Ching Brand | NORTH VCA |
Across eight categories, 136 Loeries were awarded, including 3 Grands Prix, 14 Golds, 30 Silvers, 49 Bronzes, nine Craft Golds and 31 Craft Certificates.*
The full list of credits should only be available on www.loeries.com from 19 August 2018. The Loeries will release its full official rankings at a later date.
See also
- *31 August 2018: Loeries strips TBWA’s awards for Apartheid Museum
- 24 August 2018: TBWA pulls Trump/Verwoerd campaign, hands back Loerie
- 24 August 2018: #Loeries2018 controversy over TBWA’s Apartheid Museum ad
Updated at 11:42am on 31 August 2018 and 9.42am on 20 August 2018.
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