Media Redefined: Brand stories — gone in six ...
by Martin MacGregor. I was recently intrigued to see a lot of coverage of Facebook and YouTube announcing the...
Media Redefined: Grey’s the answer when looki...
by Martin MacGregor. I've sat in meetings where creative, marketing and procurement have all passionately argu...
Media Redefined: Putting the Cannes Media Lio...
by Martin MacGregor. Any media strategy's goal should be to put the advertising message into context so that i...
Media Redefined: Getting upfront return on lu...
by Martin MacGregor. Upfronts is where the networks introduce or reintroduce to media agencies and clients the...
Media Redefined: Killing LSMs and getting bac...
by Martin MacGregor. The most-anticipated part of the recent Establishment Survey launch has been the relook a...
Media Redefined: Fake news and market research
by Martin MacGregor. The research we've relied on to make key marketing and media decisions has been, at best,...
Media Redefined: Digital landfill or digital ...
by Martin MacGregor. The debate has been raging recently about whether digital advertising is everything it ha...
Media Redefined: Super Bowl moments in the ag...
by Martin MacGregor: Understanding "Super Bowl moments" and what will work when advertising during them, has n...
Media Redefined: Video killed every star
by Martin MacGregor. Every time I’ve googled marketing or media trends for 2017, one word has come up overwhel...
Media Redefined: Well-earned, Donald Trump
by Martin MacGregor. It’s clear that Donald Trump has rewritten the rule book on presidential-campaign media-b...