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Covering Africa's changing media, marketing and advertising landscape.

Columns | Media Redefined – Martin MacGregor

by Martin MacGregor. The priority of efficiency over effectiveness is something that has been bothering me sin...

by Martin MacGregor. The biggest challenge any marketing activity has to do is to get consumers to change beha...

by Martin McGregor. One of the main problems I have with most digital ideas I see is that the focus is always ...

by Martin MacGregor. There’s something incredibly intriguing in watching content that’s unpredictable and the ...

by Martin MacGregor. Nobody looks for advertising.

by Martin MacGregor. There are two very clear themes that are being rewarded: relevance and dominance.

by Martin MacGregor. I’m constantly decluttering my desk, my inbox, my house, my life in an attempt to make su...

by Martin MacGregor. It wasn’t more than two days into the 2018 FIFA World Cup and I started to hear people mu...

by Martin MacGregor. What happens if media owners go bad and can’t be trusted? When they don’t apply the rules...

by Martin MacGregor. Touchpoint strategy, which is what I do, is exactly like fishing and I often draw the par...