by Martin MacGregor. Parts of the media landscape have been changed forever; some have gone back to looking the same; and there is still a lot of snow about.
by Martin MacGregor. The recent MultiChoice announcement that Netflix and Amazon Prime would soon be available to DStv subscribers surprised the market. It shouldn’t have.
by Martin MacGregor. Finally, it seems surface-level vanity metrics such as “Likes” are being disposed of as brands search for an authentic play in social media.
by Martin MacGregor. I’m going to give predictions a miss but am going to unpack what I think are the two clear realities in paid media right now.
by Martin MacGregor. Imagine your whole target market is forced to stay at home and unable to keep their eyes off their screens. We don’t have to anymore.
by Martin MacGregor. Last year I found my most-powerful tool was the one-slider data visual that cut to the chase.
by Martin MacGregor. The future of newspapers has nothing to do with paper; it has to do with the world’s biggest digital platform deciding to behave like a newspaper.
by Martin MacGregor. YouTube has been flighting unskippable ads in the middle of content and, strangely enough, I don’t mind so much.
by Martin MacGregor. A brand’s media tactics in 2019 comes down to these two simple concepts.
by Martin MacGregor. It’s time for a more-measured approach when it comes to media planning and influencers.