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Covering Africa's changing media, marketing and advertising landscape.

Columns | Media Redefined – Martin MacGregor

by Martin MacGregor. Nobody looks for advertising.

by Martin MacGregor. There are two very clear themes that are being rewarded: relevance and dominance.

by Martin MacGregor. I’m constantly decluttering my desk, my inbox, my house, my life in an attempt to make su...

by Martin MacGregor. It wasn’t more than two days into the 2018 FIFA World Cup and I started to hear people mu...

by Martin MacGregor. What happens if media owners go bad and can’t be trusted? When they don’t apply the rules...

by Martin MacGregor. Touchpoint strategy, which is what I do, is exactly like fishing and I often draw the par...

by Martin MacGregor. There is a new stream of creative output that clients are demanding and which creatives n...

by Martin MacGregor. I have yet to have a meeting in 2018 which has not involved someone saying, “We need this...

by Martin MacGregor. The future might mean less publishers but those that survive will be the ones that invest...

by Martin MacGregor. I have spent much time recently trying to understand the phenomenon that is programmatic ...