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Covering Africa's changing media, marketing and advertising landscape.

Columns | Media Redefined – Martin MacGregor

by Martin MacGregor. What happens if media owners go bad and can’t be trusted? When they don’t apply the rules...

by Martin MacGregor. Touchpoint strategy, which is what I do, is exactly like fishing and I often draw the par...

by Martin MacGregor. There is a new stream of creative output that clients are demanding and which creatives n...

by Martin MacGregor. I have yet to have a meeting in 2018 which has not involved someone saying, “We need this...

by Martin MacGregor. The future might mean less publishers but those that survive will be the ones that invest...

by Martin MacGregor. I have spent much time recently trying to understand the phenomenon that is programmatic ...

by Martin MacGregor. It’s time to define a third context for South African consumers.

by Martin MacGregor. I was recently intrigued to see a lot of coverage of Facebook and YouTube announcing the...

by Martin MacGregor. I've sat in meetings where creative, marketing and procurement have all passionately argu...

by Martin MacGregor. Any media strategy's goal should be to put the advertising message into context so that i...