#CoronavirusSA: Paid media in 2020 — take two...
by Martin MacGregor. I’m going to give predictions a miss but am going to unpack what I think are the two clea...
#CoronavirusSA: Home is where the media is
by Martin MacGregor. Imagine your whole target market is forced to stay at home and unable to keep their eyes ...
Media Redefined: Killing it with data
by Martin MacGregor. Last year I found my most-powerful tool was the one-slider data visual that cut to the ch...
Media Redefined: News(papers) are back!
by Martin MacGregor. The future of newspapers has nothing to do with paper; it has to do with the world’s bigg...
Media Redefined: Interrupt me
by Martin MacGregor. YouTube has been flighting unskippable ads in the middle of content and, strangely enough...
Media Redefined: Stacking your pulse
by Martin MacGregor. A brand’s media tactics in 2019 comes down to these two simple concepts.
Media Redefined: How influential are you, rea...
by Martin MacGregor. It’s time for a more-measured approach when it comes to media planning and influencers.
Media Redefined: Why underarm serves don’t wi...
by Martin MacGregor. It seems simple but, too often, tactics are discussed first and strategy is retrofitted. ...
Media Redefined: Netflix & the quest for calm
by Martin MacGregor. In this crazy, busy world, all consumers are searching for are calm places.
Media Redefined: Brands need to find their in...
by Martin MacGregor. The vast majority of brands don’t have big media budgets. That doesn’t mean they can’t ma...