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Covering Africa's changing media, marketing and advertising landscape.

Columns | Media Redefined – Martin MacGregor

by Martin MacGregor. It seems simple but, too often, tactics are discussed first and strategy is retrofitted. ...

by Martin MacGregor. In this crazy, busy world, all consumers are searching for are calm places.

by Martin MacGregor. The vast majority of brands don’t have big media budgets. That doesn’t mean they can’t ma...

by Martin MacGregor. Someone once asked Sir Martin Sorrell if he ever thought media would go back into creativ...

by Martin MacGregor. The priority of efficiency over effectiveness is something that has been bothering me sin...

by Martin MacGregor. The biggest challenge any marketing activity has to do is to get consumers to change beha...

by Martin McGregor. One of the main problems I have with most digital ideas I see is that the focus is always ...

by Martin MacGregor. There’s something incredibly intriguing in watching content that’s unpredictable and the ...

by Martin MacGregor. Nobody looks for advertising.

by Martin MacGregor. There are two very clear themes that are being rewarded: relevance and dominance.