Media Redefined: Putting the Cannes Media Lio...
by Martin MacGregor. Any media strategy's goal should be to put the advertising message into context so that i...
Media Redefined: Getting upfront return on lu...
by Martin MacGregor. Upfronts is where the networks introduce or reintroduce to media agencies and clients the...
Media Redefined: Killing LSMs and getting bac...
by Martin MacGregor. The most-anticipated part of the recent Establishment Survey launch has been the relook a...
Media Redefined: Fake news and market research
by Martin MacGregor. The research we've relied on to make key marketing and media decisions has been, at best,...
Media Redefined: Digital landfill or digital ...
by Martin MacGregor. The debate has been raging recently about whether digital advertising is everything it ha...
Media Redefined: Super Bowl moments in the ag...
by Martin MacGregor: Understanding "Super Bowl moments" and what will work when advertising during them, has n...
Media Redefined: Video killed every star
by Martin MacGregor. Every time I’ve googled marketing or media trends for 2017, one word has come up overwhel...
Media Redefined: Well-earned, Donald Trump
by Martin MacGregor. It’s clear that Donald Trump has rewritten the rule book on presidential-campaign media-b...
Media Redefined: WhatsApp’s perfect media str...
by Martin MacGregor. Just like when you’re on WhatsApp, a brand has a choice in how it’s going to talk to cons...
Media Redefined: Facebook, Google & the evolu...
by Martin MacGregor. No media agency is going to come close to the targeting ability of Facebook and the effic...