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Covering Africa's changing media, marketing and advertising landscape.

Columns | Media Redefined – Martin MacGregor

by Martin MacGregor. The future of newspapers has nothing to do with paper; it has to do with the world’s bigg...

by Martin MacGregor. YouTube has been flighting unskippable ads in the middle of content and, strangely enough...

by Martin MacGregor. A brand’s media tactics in 2019 comes down to these two simple concepts.

by Martin MacGregor. It’s time for a more-measured approach when it comes to media planning and influencers.

by Martin MacGregor. It seems simple but, too often, tactics are discussed first and strategy is retrofitted. ...

by Martin MacGregor. In this crazy, busy world, all consumers are searching for are calm places.

by Martin MacGregor. The vast majority of brands don’t have big media budgets. That doesn’t mean they can’t ma...

by Martin MacGregor. Someone once asked Sir Martin Sorrell if he ever thought media would go back into creativ...

by Martin MacGregor. The priority of efficiency over effectiveness is something that has been bothering me sin...

by Martin MacGregor. The biggest challenge any marketing activity has to do is to get consumers to change beha...