The Bookmarks committee has announced the awards shortlist for 2012.
Category archives: S’HOT
Ad of the Week with Oresti Patricios – A good reason to love Nando’s (even more)
MarkLives Ad of the Week with Oresti Patricios – A good reason to love Nando’s (even more)
Ever tried to list all the reasons why you love South Africa?
In a context saturated with mining violence and strikes, investor pessimism and ratings downgrades, you’ve got to love Nando’s for reminding locals to think of the reasons why they love this country.
In a clever campaign that celebrates the chicken people’s 25th birthday, the savvy brand has called on Fando’s (Nando’s fans, get it?) to use the hash tag #25reasons and to start showing the love.
There’s a Pinterest board called #25reasons where SA lovers can repin their favourite reasons or create their own. Fando’s were also required to Tweet their #25reasons or to post them on Nando’s Facebook page. The fowl brand says the most shared reasons will be made into online videos.
To drive interest in the campaign Nando’s agency, Black River FC, created a couple of spots that have been flighted on TV, can be seen on YouTube, and are doing the rounds via email, Google+, Facebook and other social networks.
Lack of innovation means newspapers failing visual journalism
by Herman Manson. Judges of the recently held Sikuvile Standard Bank Newspaper Journalism Award were critical of the limited visual innovation they saw in entries this year.
Magazine covers we love (better than Apple maps)
MarkLives.com runs a regular slot featuring the best local and international magazine covers every week. We recognise well thought out, powerful and interesting (and hopefully all three in one) magazine covers and celebrate the mix of pragmatism, creativity and personal taste that created each of them.
Digital campaign lands Prestige Award at Pendorings
by Herman Manson. Ogilvy Johannesburg walked away with the highest accolade in Afrikaans language advertising, the Pendoring Prestige Award, for its digital driven campaign MK is… for Afrikaans music channel MK.
Carling Black Label ‘Be the Coach’ case study
A quick snapshot of the Carling Black Label ‘Be the Coach’ case study presented by Lynne Gordon (@lynne_gordon), General Manager – Brandtone South Africa, at Mobile Entertainment Africa.
South Africans are crazy about soccer – 63% are avid soccer fans, and 80% of these are fanatics, spending time weekly supporting their teams.
Every man believes that he can do a better job than the coach. Shouting from the stands or from his couch, his voice goes unheard.
Carling Black Label allows every fan to “Be the coach.”
The challenge: How to we make it possible for every Champion man to coach their team? Mobile is everywhere 27 million South African adults own a mobile phone!
Chad and Bert le Clos opens Virgin Active’s 100th club
The headline should have read CHAD SHIRTLESS.
Virgin Active has opened its 100th club in Balfour Park Mall Gauteng. We thought the T-shirts for Olympic medallist Chad le Clos and his dad (and social media phenom) Bert was spot on.
As a marketing and media site we have no business publishing photos of a shirtless Chad. But we figured it will probably draw a boatload of traffic to the site so we’ve gone ahead and done it anyway. The guy with Chad is Virgin Active MD Ross Faragher-Thomas.
#MandelaStory tracks life of Madiba through social media channels
A viral video tracking the life path of Nelson Mandela through modern communication channels such as Facebook and Twitter was developed by Prezence Digital.
In the #MandelaStory the producers wonder “Would our nation’s father, Nelson Mandela have spent 27 years in prison if he had access to the same technology, social media platforms, instant sharing apps and global monitoring tools as we do today? Watch the video to find out.”
Magazine covers we love (to tweet)
MarkLives.com runs a regular slot featuring the best local and international magazine covers every week. We recognise well thought out, powerful and interesting (and hopefully all three in one) magazine covers and celebrate the mix of pragmatism, creativity and personal taste that created each of them.
Magazine (paper sculpture) covers we love
MarkLives.com runs a regular slot featuring the best local and international magazine covers every week. We recognise well thought out, powerful and interesting (and hopefully all three in one) magazine covers and celebrate the mix of pragmatism, creativity and personal taste that created each of them.