Mall of Africa welcomes top global brands and brewing up a trend with Slo-Jo — Cheryl Hunter’s weekly pick!
Category archives: S’HOT
Ad of the Week: Investec’s extraordinary campaign
by Oresti Patricios. Investec’s TVC from Y&R SA and Keith Rose of Velocity tells the story of a South African who changed her world against remarkable odds.
Shelf Life: New venue for Joburg at Fox Junction
Fox Junction launches this week, sushi revolution at Ocean Basket and KLM tailoring business in Africa — Cheryl Hunter’s weekly pic!
But Does It Work: Sweating the small stuff
Andy Rice reflects upon the disproportionate impact of small things on people’s perceptions of brands.
Ad of the Week: The power of sudden impact [graphic]
by Oresti Patricios. Y&R Cape Town and Egg Films’s short for Safely Home strikes home hard. Really hard.
Shelf Life: 1st For Women changes the conversation
1st For Women gives men a break, Bliss Brands adds Vipec and Chivas Regal rewards bartenders — Cheryl Hunter’s weekly pick!
But Does It Work: Staying the same
Andy Rice uses the news that Coke has changed its slogan to discuss brand consistency and continuity.
MagLove: The best magazine covers this week (15 April 2016)
Finweek, Forbes (Spain), Good Housekeeping (US), SARIE and Vanity Fair — MediaSlut’s weekly pick!
Ad of the Week: Showcasing the extraordinary in Africa
by Oresti Patricios. Nedbank gets elbow-deep into real-world issues with its sponsorship of a Design Indaba project.
Shelf Life: Tribe Sauce gives glass new gloss
Banking on glass recycling, Muslim mobisite goes tabloid and Primedia pops up places — Cheryl Hunter’s weekly pick!