by Martin MacGregor. Finally, it seems surface-level vanity metrics such as “Likes” are being disposed of as brands search for an authentic play in social media.
Category archives: Featured
Thinking B2B: B2B marketers are getting CX all wrong
by Warren Moss. Keeping an eye on the whole CX process and adjusting it accordingly may make a major difference to a business — yet it’s amazing how often it’s neglected by B2B marketers.
Extract: How to Tango with a Tiger — Sarah Ritchie on top 20 frustrations
by Sarah Ritchie. It may not feel like it sometimes, but every single agency frustration is surmountable.
SA TV Ratings: Apr 2020 primetime — DStv, e.tv, SABC 1, SABC 2 & SABC 3
by MarkLives. The hottest primetime shows on DStv, e.tv, SABC 1, SABC 2 and SABC 3 in South Africa revealed: TV ratings for April 2020.
Dear Radio: Reclaim the disclaimer
by Paulo Dias. Let’s kick off with a philosophical question… If a disclaimer is sped up so much that no one can hear it, did you really play a disclaimer?
Q5: Reading vs radio, with Josephine Buys & Peter Langschmidt [interview]
by Carey Finn. Josephine Buys and Peter Langschmidt of the PRC break down some surprising findings from the PAMS Brands People, Products and Platforms Fusion 2019 Survey with Nielsen.
SA’s One Show 2020 finalists
by MarkLives. The One Show has released its 2020 list of 1669 finalists, representing 46 countries, including South Africa.
#WritersBlock: Pundits, pedants and purists
by Tiffany Markman. Is there room for Grammar Police in a world where English evolves? I don’t think so — and that’s a tough scenario for me, because I am one.
#CircData: ABC Q1 2020 sees more newspaper circ numbers fall
by Herman Manson. The ABC of South Africa has released newspaper circulation statistics for the period Jan–Mar 2020 (ABC Q1 2020).
#CircData: More declines as bad news keeps piling up for mags
by Herman Manson. The ABC of South Africa has released consumer-magazine circulation statistics for the period Jan–Mar 2020 (ABC Q1 2020).