by MarkLives (@marklives) The One Show has released its 2020 list of 1669 finalists, representing 46 countries, including South Africa. All finalists win either a One Show Pencil or Merit, and winners will be announced in a special streaming event in mid-June 2020. Making the grade are FCB Joburg for Coca-Cola; HelloFCB+ for City of Cape Town; King James Group for AB InBev; Ogilvy South Africa for Rape Crisis and Tiger Brands; TBWA\Hunt Lascaris and Produce Sound for City Lodge Hotel Group; and The Odd Number for BBC Studios and Brand South Africa.
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South Africa’s finalists
Primary company |
Entry title |
Client |
Discipline |
Category |
| FCB Joburg + Coca-Cola | The Phonetic Can | Coca-Cola Company | Integrated | Integrated Branding Campaign |
| FCB Joburg + Coca-Cola | The Phonetic Can | Coca-Cola Company | Public Relations | Integrated PR Campaign |
| HelloFCB+ | Boys Do What Men Teach Them | City of Cape Town | Moving Image Craft | Direction — Campaign |
| King James Group + Eyeforce + Gooi & Vecht (Amsterdam) | Corona X Parley Street Surfers | AB InBev | Film | Under 100K Budget |
| Ogilvy South Africa | Rape Page | Rape Crisis | Newspaper — Single | |
| Ogilvy South Africa | Revenge of the Fishmoth | Tiger Brands | Radio & Audio | Craft — Writing — Single |
| TBWA\Hunt Lascaris + Darling Films + Left Post Production + Audio Militia | In Rehearsal for Unbound | Joburg Ballet | Interactive & Online | Online Advertising — Native Ads |
| TBWA\Hunt Lascaris + Produce Sound | The Bat | City Lodge Hotel Group | Radio & Audio | Broadcast — Single |
| TBWA\Hunt Lascaris + Produce Sound | The Real Cost | City Lodge Hotel Group | Radio & Audio | Broadcast — Campaign |
| TBWA\Hunt Lascaris + Produce Sound | The Real Cost | City Lodge Hotel Group | Radio & Audio | Custom Content |
| TBWA\Hunt Lascaris + Produce Sound | The Real Cost | City Lodge Hotel Group | Radio & Audio | Craft — Writing — Campaign |
| TBWA\Hunt Lascaris + Produce Sound | The Real Cost | City Lodge Hotel Group | Radio & Audio | Craft — Use of Music |
| TBWA\Hunt Lascaris + Produce Sound | The Real Cost of Being UmZulu | City Lodge Hotel Group | Radio & Audio | Broadcast — Campaign |
| TBWA\Hunt Lascaris + Produce Sound | The Real Cost of Being UmZulu | City Lodge Hotel Group | Radio & Audio | Custom Content |
| TBWA\Hunt Lascaris + Produce Sound | The Real Cost of Being UmZulu | City Lodge Hotel Group | Radio & Audio | Craft — Writing — Campaign |
| TBWA\Hunt Lascaris + Produce Sound | The Real Cost of Being UmZulu | City Lodge Hotel Group | Radio & Audio | Craft — Use of Music |
| The Odd Number + BBC Studios | Secret Life of 4yr Olds | BBC Studio | Radio & Audio | Broadcast — Campaign |
| The Odd Number + BBC Studios | Secret Life of 4yr Olds | BBC Studio | Radio & Audio | Craft — Sound Design |
| The Odd Number + Brand South Arica | The Prayer | Brand South Africa | Moving Image Craft | Cinematography — Single |
| The Odd Number + Brand South Arica | The Prayer | Brand South Africa | Moving Image Craft | Sound Design — Single |
The complete set of One Show 2020 finalists may be viewed here (registration required).
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