by Carey Finn. Josephine Buys and Peter Langschmidt of the PRC break down some surprising findings from the PAMS Brands People, Products and Platforms Fusion 2019 Survey with Nielsen.
Category archives: Q5 – Carey Finn
Q5: Breakthrough creativity FTW, with Nathan Reddy [interview]
by Carey Finn. The local creative legend and founder of Grid Worldwide opens up about judging this year’s D&AD Awards, plus how adland may respond to the pandemic.
Q5: Words for women, with Asante Blush founders [interview]
by Carey Finn. Cuma Pantshwa and Zama Nkosi-Mabuye, the power duo behind the female-focused marketing agency, chat about the why, what and how of their work.
Q5: The science of brand memory, with Hamish McPharlin [interview]
by Carey Finn. The BBC Global News head of insight talks us through the key findings of a study on branded content, which explored how emotions affect memory — and what this means for brands.
Q5: Brand conscience, with Lebo Madiba [interview]
by Carey Finn. The Ogilvy Joburg managing partner PR and influence talks about the real value of communications, PR and branding in times of both crisis and calm.
Q5: David Moffatt on “offshoring” local talent [interview]
by Carey Finn. The former group MD of Hellocomputer tells us about his new venture, Fierce — a full-service network for facilitated “offshoring”.
Q5: Brands, brands, brands, with Jeremy Sampson [interview]
by Carey Finn. Speaking in his personal capacity, Jeremy Sampson weighs in on some of the biggest surprises and challenges for brands in South Africa, and globally, over 2019/2020.
Q5: Darren Sandras on creative sector & digi-tech challenges [interview]
by Carey Finn. The One-eyed Jack co-owner talks to the future of the creative sector and the challenges faced as digital technology plays an ever-bigger role, especially now.
Q5: Out of the box, onto the scene, with Cognitive Agency [interview]
by Carey Finn. Co-founders Thando Somacele and Sanele Pesane talk about building a successful business without a traditional background in advertising.
Q5: Doubling down on digital, with Gaynor MacArthur [interview]
by Carey Finn. The Digicape co-founder and MD talks local tech trends, the persistence of the digital divide and what’s needed for women to succeed in her sector.