Q5: Reading vs radio, with Josephine Buys & Peter Langschmidt [interview]

by Carey Finn. Josephine Buys and Peter Langschmidt of the PRC break down some surprising findings from the PAMS Brands People, Products and Platforms Fusion 2019 Survey with Nielsen.

Q5: Breakthrough creativity FTW, with Nathan Reddy [interview]

by Carey Finn. The local creative legend and founder of Grid Worldwide opens up about judging this year’s D&AD Awards, plus how adland may respond to the pandemic.

Q5: The science of brand memory, with Hamish McPharlin [interview]

by Carey Finn. The BBC Global News head of insight talks us through the key findings of a study on branded content, which explored how emotions affect memory — and what this means for brands.

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