by Lebo Madiba. Now, more than ever, a new PR agency model is needed as a platform to conceptualise and deliver cohesive campaigns that will guarantee both impact and value.
Category archives: Columns
Watched #coronavirusSA: Top 10 TV shows deciphered — Jul 2020
by Richard Lord. The highs of TV viewing that we saw in April and May 2020 have come and have gone.
The Power Report: Cyber risk as much about comms as IT #coronavirusSA
by Megan Power. Ongoing risk management in a constantly changing environment is not something to leave to IT, board members and cyber security experts alone.
#CircData: ABC Q2 2020 plagued by non-submissions
by Herman Manson. MarkLives is unable to publish our usual comprehensive analysis of ABCQ2 2020 circulation data due to a large number of non-submissions to the ABC.
#Transformers: Bank invests in hope for brand transformation [video]
By Charlie Mathews. In this video interview, Standard Bank CMO Thulani Sibeko talks about insights that drove the brand transformation of the consumer bank.
Q5: Meet the man behind Muslim Manga, Hamed Nouri [interview]
by Carey Finn. The Tokyo-based founder tells us how he’s using Japanese-style comics to tackle stereotypes regarding Islam, as well as to create relatable content for Muslim readers.
From pivot to pirouette in the events industry #coronavirusSA
by Kelly McGillivray. What’s become clear is that the most-strategic thinking concerning events is actually to do with supporting people.
MarkLives #AdChamps of the Month [Aug 2020]
by Kyle de Waal & Morgan Botha. Our latest choice of SA ad campaigns: Chicken Licken’s back at it, Carling Black Label’s pandemic shopping etiquette, and Acer’s entrepreneurial empowerment.
There is no ‘new normal’ #coronavirusSA
by Marc Horne. Here are some cultural shifts that will represent profound strategic opportunities for brands willing not only to embrace them but to lead them.
#Transformers: Makura on disrupting stereotypes of Africa [video]
by Charlie Mathews. #AfricaNoFilter’s Moky Makura speaks about the challenge of transforming how brands, marketers, the media and Africans themselves tell the land of the Sahara’s story.