by Gillian Rightford. Let’s look at how to build a process and culture that generates great creative output.
Author archives: Simone Puterman
Thinking B2B: The future of B2B events
by Warren Moss. When events are permitted in future, will large-scale ones be the best way to reach B2B audiences and generate sales?
An Accountant in Adland: The lockdown hangover [S2 E7]
by Siwe Lawrence. As much as our partying days are the thing of the past (for now), the glory days of certain ‘life’ hangovers have peaked.
#CustomerFirst: Is data really a currency?
by Craig Hannabus. There’s been much talk lately regarding data being a currency. It’s a concept that seems sound but I’d like to challenge it.
Are South Africans satisfied with their online shopping experience?
by Carey Finn. The latest Digital CX Report suggests SA consumers are budding brand advocates — but retailers need to iron out inefficiencies to ensure better online shopping experiences.
#Transformers: Bradlee Holcomb, the change agent
by Lebogang Tshetlo & Charles Mathews. “Every person is unique and, when it comes to transformation from a career perspective… nothing has changed for me,” says Bradlee Holcomb.
#Transformers: Larry Khumalo on race, identity & lived experience
by Charlie Mathews. The Havas Southern Africa head of PR talks to MarkLives about identity, race, power, sexism and change in the marketing sector.
Media Redefined: Aggregation alert!
by Martin MacGregor. The recent MultiChoice announcement that Netflix and Amazon Prime would soon be available to DStv subscribers surprised the market. It shouldn’t have.
SA TV Ratings: Jun 2020 primetime — DStv, e.tv, SABC 1, SABC 2 & SABC 3
by MarkLives. The hottest primetime shows on DStv, e.tv, SABC 1, SABC 2 and SABC 3 in South Africa revealed: TV ratings for June 2020.
Herding Words: One dangerous voice
by Wendy Shepherd. My creative director in my 30s knew the value many voices bring to the dubious art of advertising. There’s a troubling dearth of people who do.