CAR magazine pokes fun at #FNB #Youcanhelp campaign
Monthly archives: January 2013
Magazine covers we love (this week)
MarkLives.com runs a regular slot featuring the best local and international magazine covers every week. We recognise well thought out, powerful and interesting (and hopefully all three in one) magazine covers and celebrate the mix of pragmatism, creativity and personal taste that created each of them.
Red September
Since 2010, Red September has been recognized as a talented advertising agency in the fields of research, advertising, marketing, design and strategy serving firms on a regional and international client base.
Shelf Life with Louise Marsland
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
Zoom Advertising does some navel gazing and decides to go proudly-ZA; McNab’s foodbars redesign to keep in touch with their African roots – and spices; a host of new product launches left over from 2012; and our first packaging fail for the new year…
Is “The Like’s” 15 Minutes Up?
by Bob Hoffman (@adcontrarian), San Francisco Bay The half-life of online marketing miracles is notoriously short.
Is it possible that “the like” is about to join the podcast, the widget, and the QR code in the Museum Of Make-Believe Marketing Miracles?
It sure seems that way. There has been a whole lot of chatter lately about the dubious value of likes. While this chatter is about 2 years overdue, I guess it’s better than never.
First, Business Insider had a piece recently about Facebook’s new Giraffe Search. It was called, “Graph Search Is Really A Plan To Rescue The Like.”
They said that Facebook introduced Giraffe Searchbecause “recently it (the like) has fallen out of favor with advertisers.”
Next a blogger, engineer, and entrepreneur named Steve Cheney called the like a “con.” He went on to say that in the case of almost half the Facebook likes “there is no true affinity between the like and the object” and, in fact, most likes were bought by bribes.
Gill Moodie talks to Mondli Makhanya on life after the Sunday Times
by Gill Moodie @GrubstreetSA Mondli Makhanya has resigned from Times Media Group (TMG) – previously known as Avusa – to write a book.
The former Sunday Times and Mail & Guardian editor resigned as editor-in-chief of the company’s newspapers – a position he took up in 2010 – at the end of December, a fact that flew under the radar screen amid the festive season.
Also little known is that the editorship of the TMG-owned Sunday World is vacant after Wally Mbhele left to start his own consultancy late last year while the grapevine is alive with speculation on who will net the editorship of Business Day – which is half owned by TMG – after Peter Bruce was appointed BDFM publisher in September last year.
Makhanya told Grubstreet this week that industry rumours that he may be talking to consortia interested in buying Independent Newspapers is untrue.
Green Sky Thinking: A quick guide to 10 trends in sustainability
by Colwyn Elder (@colwynelder) It’s that time again; time for old year round-ups and wrap-ups followed by new year forecasts and resolutions. Following are 10 trends in sustainability that we can expect to be guided by throughout 2013.
Pitch consultant and proud of it!
by John Little. I write this in response to an article published on January 8, under the hand of Odette van der Haar, ACA CEO: “The rise of ‘independent pitch consultants’ and how to deal with them”.
FNB’s You can help – the ad campaign with democratic tendencies
A social contract exists between civil society and business that demands of business to engage with communities on issues relevant to them. Conveniently, business often ignores this contract, preferring to stay close to the politically connected, avoiding ‘hard’ issues and offering little more than sport sponsorships as their part of the bargain.
Faced with the abusive vitriol aimed at even the mildest critics of government performance it’s hard to blame corporate SA from shrugging off its responsibility to actively and publicly engage with civil society on issues of national importance including government performance.
Those too young to vote are already eyeing the difficult and real issues they will inherit from their elders. They need to be heard, now, even if what they have to say to the generation in charge is not what that generation wants to hear.
There is power here. It belongs not to the ruling party, or to big business, but to the emerging political activism of a generation born free. Their day is coming. FNB simply acknowledges this.
Agency Leaders: 2012’s most-admired ad agency in Cape Town
MarkLives set out to discover which agencies, agency bosses and creative directors other agency execs most admired over the course of the past year.