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Big Reads on MarkLives
2015 MarkLives best read adland

2015 Big Reads: The 10 best-read adland stories of 2015

  •   4 Jan 2016
  •   0
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by MarkLives (@marklives) We list the 10 most-read, adland-related stories on MarkLives during 2015.

#10. New CEO for Apurimac

Nazareen Jakoet

Nazareen (“Naz”) Jakoet, the current COO of Cape Town-based digital media and marketing company Apurimac Media, has been promoted to CEO, effective 27 November 2014. She takes over from Apurimac founder Will Green, who will now focus his time on sourcing strategic opportunities for the company; the daily management function will rest with Jakoet.

 

#9. No complaints yet, says Loeries, as criticism surfaces online

Chris Gotz #Loeries2015 tweet

The Loerie Awards organisers have not been presented with any complaints regarding the judging process. This is in response to tweets by outgoing CCO of Ogilvy & Mather South Africa, Chris Gotz, that allege irregularities.

See also:

  • ACA, Creative Circle, Loeries hit back at Gotz

 

#8. M&C Saatchi Abel: Five years after the lords came calling

M&C Saatchi Abel briefing session: Day 1

Twelve people and Mike Abel sat on the floor of an empty office in Cape Town’s De Waterkant. The office had no furniture, his agency no clients and the great recession was in full swing. That was five years ago, on the first day M&C Saatchi Abel opened its doors, which officially happened on 1 February 2010.

See also:

  • M&C Saatchi PLC acquires Creative Spark
  • Nando’s changes agencies, appoints M&C Saatchi Abel

 

#7. Hummingbird Group denies allegations of fraud

Hummingbird logo

 Hummingbird Media Investments — the holding company of production companies Pollen and Hey!Fever (not currently trading, according to its website), digital content firms Apiary and Hive, and content creation and production agency Brave — has denied allegations made on social media platforms that it is guilty of corruption or no longer trading.

See also:

  • MICT SETA enters Hummingbird fray

 

#6. Thabang Skwambane new MD of FCB Joburg

Thabang Skwambane

The new MD of FCB Johannesburg, replacing Alistair Mokoena, is Thabang Skwambane, it was announced on, Wednesday, 14 January 2015, by FCB South Africa. Mokoena, whose departure was announced in November 2014, is now MD of Ogilvy & Mather Johannesburg.

 

#5. OFyt and Bletchley Park in merger

OFyt

OFyt and Bletchley Park, two agencies of roughly equal size, have merged in a bid to catapult the combined business into a more substantial agency play.

 

#4. Agency Leaders: 2014’s most-admired ad agency in South Africa

Ogilvy&Mather logo

Our annual poll of South Africa’s top agency executives has already revealed which agencies, agency leaders and creatives are most admired by regional peers.

 

#3. Pick n Pay goes out to pitch

Pick n Pay logo

One of South Africa’s largest advertisers, Pick n Pay, has put its advertising account out to pitch. The retailer has had an agency relationship with incumbent, Y&R South Africa, for the past 48 years.

 

#2. Agency Leaders: 2014’s most-admired ad agency in Johannesburg

Johannesburg

For 2014, Jozi’s agency leaders were invited to nominate their most-admired agency based in the city, the most-admired creative director working in the city and the most-admired boss of a Joburg agency. We also asked them which Johannesburg agency did the best at digital integration, and which local agency they saw as the one to watch in the future.

 

#1. Agency Leaders: 2014’s most-admired ad agency in Cape Town

Ogilvy & Mather Cape Town. Source: Facebook.

Every year, MarkLives polls South Africa’s top agency leaders to find out what they think of their competitors, whom they see as effective managers and great creatives, and where they believe their future competition is likely to come from. Our best read story of 2015 was the results of our regional Cape Town poll. [Our 2015 poll kicks off 1 February.]

 

— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every Monday and Thursday. Sign up here!

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Columns

  • #AdChamps, #AdOfTheWeek & #AdOfTheYear
    #AdChamps, #AdOfTheWeek & #AdOfTheYear
  • #AgencyLeaders – Most Admired Poll
    #AgencyLeaders – Most Admired Poll
  • #CoronavirusSA – Special Section
    #CoronavirusSA – Special Section
  • #CustomerFirst – Craig Hannabus
    #CustomerFirst – Craig Hannabus
  • #NotSoOrdinary – Taazima Kala-Essack
    #NotSoOrdinary – Taazima Kala-Essack
  • #TheInterlocker – Emma King
    #TheInterlocker – Emma King
  • #Transformers Transform 2020
    #Transformers Transform 2020
  • #WritersBlock – Tiffany Markman
    #WritersBlock – Tiffany Markman
  • An Accountant in Adland – Siwe Lawrence
    An Accountant in Adland – Siwe Lawrence
  • Big Q – MarkLives Panel
    Big Q – MarkLives Panel
  • Big Reads on MarkLives
    Big Reads on MarkLives
  • By Invitation Only – Motive
    By Invitation Only – Motive
  • Campaigns – MarkLives
    Campaigns – MarkLives
  • Circulation Data – ABC Analysis
    Circulation Data – ABC Analysis
  • Clicks ’n Tricks – Charlie Stewart
    Clicks ’n Tricks – Charlie Stewart
  • Curiosity – Marguerite Coetzee
    Curiosity – Marguerite Coetzee
  • Dear Radio – Paulo Dias
    Dear Radio – Paulo Dias
  • Extracts — Books & Research
    Extracts — Books & Research
  • Fair Exchange – Erna George
    Fair Exchange – Erna George
  • Hard Relate – David Alves
    Hard Relate – David Alves
  • Herding Words – Wendy Shepherd
    Herding Words – Wendy Shepherd
  • Hermaneutics – Herman Manson
    Hermaneutics – Herman Manson
  • Masterclass Notes – Johanna McDowell
    Masterclass Notes – Johanna McDowell
  • Media Redefined – Martin MacGregor
    Media Redefined – Martin MacGregor
  • Mission – Tom Fels
    Mission – Tom Fels
  • Press Pass – Carey Finn
    Press Pass – Carey Finn
  • Q5 – Carey Finn
    Q5 – Carey Finn
  • SA TV Ratings – MarkLives
    SA TV Ratings – MarkLives
  • Spotlight – MarkLives
    Spotlight – MarkLives
  • The Martini Shot – Bobby Amm
    The Martini Shot – Bobby Amm
  • The Power Report – Megan Power
    The Power Report – Megan Power
  • The Suit – Jason Harrison
    The Suit – Jason Harrison
  • Thinking B2B – Warren Moss
    Thinking B2B – Warren Moss
  • Watched – Richard Lord
    Watched – Richard Lord
  • WTF?! – Leigh Tayler
    WTF?! – Leigh Tayler
  • Young, Gifted & Killing It – Veli Ngubane
    Young, Gifted & Killing It – Veli Ngubane
  • Zeitgeist of Now – Jason Stewart
    Zeitgeist of Now – Jason Stewart
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