Quantcast
MarkLives.com

MarkLives.com

Independent industry news for marketing, advertising & media execs

  • Home
  • Sections
    • Adland
    • #CoronavirusSA
    • Media
    • Marketing
    • S’HOT
    • Tech
    • Archive
  • Columns
    • #AdChamps – Kyle & Morgan
    • #AgencyLeaders – Most Admired Poll
    • Accountant in Adland – Siwe Lawrence
    • Big Q – MarkLives Panel
    • Campaigns – MarkLives
    • Circulation Data – ABC Analysis
    • Clicks ‘n Tricks – Charlie Stewart
    • #CoronavirusSA – Special Section
    • Curiosity – Marguerite Coetzee
    • #CustomerFirst – Craig Hannabus
    • Dear Radio – Paulo Dias
    • Extracts — Books & research
    • Fair Exchange – Erna George
    • Hard Relate – David Alves
    • Herding Words – Wendy Shepherd
    • Hermaneutics – Herman Manson
    • Masterclass Notes – Johanna McDowell
    • Media Redefined – Martin MacGregor
    • Mission – Tom Fels
    • Motive – By Invitation Only
    • #NotSoOrdinary – Taazima Kala-Essack
    • Press Pass – Carey Finn
    • Q5 – Carey Finn
    • SA TV Ratings – MarkLives
    • #TheInterlocker – Emma King
    • The Martini Shot – Bobby Amm
    • The Power Report – Megan Power
    • The Suit – Jason Harrison
    • Thinking B2B – Warren Moss
    • #Transformers Transform 2020
    • Watched – Richard Lord
    • #WritersBlock – Tiffany Markman
    • WTF?! – Leigh Tayler
    • Young, Gifted & Killing It – Veli Ngubane
    • Zeitgeist of Now – Jason Stewart
  • Find an Agency
    • Shortlist & Compare Agencies
    • List your Agency
    • List as Agency Supplier/Service
    • Register as a Marketer
    • Company News Feed
    • Upgrade to Ramify Premium
    • RamifyPRO
    • Add Premium to Cart
  • Data
    • Agency Revenue Rankings 2020
    • Agency Salary Survey
    • Biggest SA consumer magazines
    • Biggest newspapers in SA
    • The 50 most-valuable brands in SA
    • Top 50 SA advertisers 2016
    • SA TV Ratings – MarkLives
  • Careers
    • Advertising
    • Digital
    • Marketing
    • Media
    • Public Relations
    • View All
  • About
    • About & Contact
    • Advertise
    • Business supporters
    • Privacy Policy
    • Readership
    • Submissions
  • Partners
    • Brands & Branding
    • Brands & Branding – Profiles
    • Retailing Africa
    • Retailer/Supplier profiles
    • Ramify.biz
Chris Gotz MrChristiffa #loeries2015 final judges score tweet

No complaints yet, says Loeries, as criticism surfaces online

  •   21 Aug 2015
  •   1
Share

by Herman Manson (@marklives) The Loerie Awards organisers have not been presented with any complaints regarding the judging process. This is in response to tweets by outgoing CCO of Ogilvy & Mather South Africa, Chris Gotz, that allege irregularities.

Allegations on Twitter

Gotz, who leaves South Africa to take up a senior position with O&M North America in September 2015, made a number of public allegations against The Loerie Awards and its CEO Andrew Human on 18 and 19 August 2015:

Chris Gotz tweets re final Loeries scores with responses

View the full conversation here. Gotz had earlier criticised the awards show for accepting entries from the Middle East, believing it should be focused upon the continent of Africa.

During the 2015 awards event, Ogilvy & Mather Johannesburg was awarded a Grand Prix for  KFC ‘SoundBite’ in the Applications, Games & Interactive tools category, while another Grand Prix was awarded to Loto Libanais and IMPACT BBDO Dubai (United Arab Emirates) for “Black Cats On Holiday” in the Branded Content Video category.

Chris Gotz tweets re Loeries showcase for Middle East with responses

Roughly a decade

Loeries commitee member, Jarred Cinman, has pointed out that entry to the Loeries has been open to entries across Africa and the Middle East for roughly a decade.

Jarred Cinman tweet re Loeries being open to AME for 10 years with responses

Leon Jacobs, a South African creative director and writer, has expanded upon his opinion in a blog post entitled “Beating the drum for South African creativity“.

Loeries statement

A statement issued by Loeries communications agency IDIDTHATAD (on behalf of the Loeries) said there were no truth to the allegations made by Gotz. “There is no truth to these allegations and the judging process most definitely doesn’t work as laid out by Manson,” reads the statement, confusing our request for comment upon Gotz’s allegations as being the allegations.

“The Jury Chairperson make the decision on what is awarded, and thereafter all final scores are printed and the ballots are signed by the Jury Chairperson for each panel, as well as the CEO of the Loeries,” the statement continues. “All the signed ballots are independently audited to ensure that the published winners match the signed results. All signed ballots are kept for one year after the awards.

“The Jury Chairs this year included Chuck Porter, Chris Clarke, Ji Lee, Steve Vranakis, CK Tan, Caroline Pretorius, and Virginia Hollis – this alone rubbishes the claim that somehow this group of international and local leaders are all part of a conspiracy that ignores the final scores and hands out awards according to the whims of the organisation. Such claims are damaging to the whole industry and should be treated with the contempt that they deserve.

“The Loeries will not enter into any further correspondence on irresponsible claims and awaits a formal complaint from any individual or organisation which it will address in the appropriate manner.”

For more:

  • #loeries2015 controversy: Media@SAfm podcasts

Updated at 2.57pm on 24 August 2-15.
Updated at 3.07pm on 21 August 2015.

 

Herman Manson (@marklives) is the founder and editor of MarkLives.com.

— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every three work days. Sign up here!

Share

Columns

  • #AdChamps, #AdOfTheWeek & #AdOfTheYear
    #AdChamps, #AdOfTheWeek & #AdOfTheYear
  • #AgencyLeaders – Most Admired Poll
    #AgencyLeaders – Most Admired Poll
  • #CoronavirusSA – Special Section
    #CoronavirusSA – Special Section
  • #CustomerFirst – Craig Hannabus
    #CustomerFirst – Craig Hannabus
  • #NotSoOrdinary – Taazima Kala-Essack
    #NotSoOrdinary – Taazima Kala-Essack
  • #TheInterlocker – Emma King
    #TheInterlocker – Emma King
  • #Transformers Transform 2020
    #Transformers Transform 2020
  • #WritersBlock – Tiffany Markman
    #WritersBlock – Tiffany Markman
  • An Accountant in Adland – Siwe Lawrence
    An Accountant in Adland – Siwe Lawrence
  • Big Q – MarkLives Panel
    Big Q – MarkLives Panel
  • Big Reads on MarkLives
    Big Reads on MarkLives
  • By Invitation Only – Motive
    By Invitation Only – Motive
  • Campaigns – MarkLives
    Campaigns – MarkLives
  • Circulation Data – ABC Analysis
    Circulation Data – ABC Analysis
  • Clicks ’n Tricks – Charlie Stewart
    Clicks ’n Tricks – Charlie Stewart
  • Curiosity – Marguerite Coetzee
    Curiosity – Marguerite Coetzee
  • Dear Radio – Paulo Dias
    Dear Radio – Paulo Dias
  • Extracts — Books & Research
    Extracts — Books & Research
  • Fair Exchange – Erna George
    Fair Exchange – Erna George
  • Hard Relate – David Alves
    Hard Relate – David Alves
  • Herding Words – Wendy Shepherd
    Herding Words – Wendy Shepherd
  • Hermaneutics – Herman Manson
    Hermaneutics – Herman Manson
  • Masterclass Notes – Johanna McDowell
    Masterclass Notes – Johanna McDowell
  • Media Redefined – Martin MacGregor
    Media Redefined – Martin MacGregor
  • Mission – Tom Fels
    Mission – Tom Fels
  • Press Pass – Carey Finn
    Press Pass – Carey Finn
  • Q5 – Carey Finn
    Q5 – Carey Finn
  • SA TV Ratings – MarkLives
    SA TV Ratings – MarkLives
  • Spotlight – MarkLives
    Spotlight – MarkLives
  • The Martini Shot – Bobby Amm
    The Martini Shot – Bobby Amm
  • The Power Report – Megan Power
    The Power Report – Megan Power
  • The Suit – Jason Harrison
    The Suit – Jason Harrison
  • Thinking B2B – Warren Moss
    Thinking B2B – Warren Moss
  • Watched – Richard Lord
    Watched – Richard Lord
  • WTF?! – Leigh Tayler
    WTF?! – Leigh Tayler
  • Young, Gifted & Killing It – Veli Ngubane
    Young, Gifted & Killing It – Veli Ngubane
  • Zeitgeist of Now – Jason Stewart
    Zeitgeist of Now – Jason Stewart
  • View All
  • Freelance Integrated Account Director: Top Full-Service Ad Agency
    25 May 2022
  • Head of Video & Design: Sports Entertainment Platform
    25 May 2022
  • Head of SEO & Analytics: Full-Service Digital & PR Agency
    25 May 2022
  • Copywriter: TTL Creative Agency
    24 May 2022
  • Account Manager: Global Content Marketing Agency
    24 May 2022
  • Mid-Senior Digital Designer: Digital Agency
    23 May 2022
  • Motion Graphics Designer: Creative Advertising Agency
    20 May 2022
  • Integrated Retail Graphic Designer: Fashion
    19 May 2022
  • Head of Communications: Global Sports & Culture FMCG Brand
    19 May 2022
  • Digital Designer: Financial Services Sector
    18 May 2022
  • Leave a Reply

    Your email address will not be published. Required fields are marked *

    Leave a Reply Click here to cancel reply.

    One Response to “No complaints yet, says Loeries, as criticism surfaces online”