by MarkLives (@marklives) We list the 10 most-read, marketing-related stories on MarkLives during 2015.
In 1994, Pernod Ricard South Africa was a one-brand business. Part of the French-based Pernod Ricard Group, it was responsible for managing and distributing Jameson in the country. It has since expanded its market presence to include premium whiskey, vodka, champagne, rum and tequila brand ranges, says Charl Bassil, marketing director at Pernod Ricard SA.
Stretch, an experiential marketing agency launched in 2009 by Mike Silver, is one of a number of smaller agencies hoping to raise its profile and growth curve by stepping into the space opened up for independent agencies through the effective vacuuming job by global networks.
The world’s biggest retail-sales promotion, internationally known as Black Friday, will be promoted locally by Checkers, the retailer has announced. Black Friday is the Friday after thanksgiving Thursday in America, when retailers offer consumers massively discounted merchandise.
Nunu Ntshingila-Njeke became the new head of Africa at Facebook, officially joining the Facebook team in early September 2015. She had previously announced her intention to resign as the chairperson of Ogilvy & Mather (O&M) South Africa. The news came as Facebook announced the opening of it first sales office in Africa, located in Johannesburg.
Our annual poll of agency leaders gauges the brand South African agency leaders would most want their agency to work on (brands must operate in SA, and their own clients must be excluded); the marketer they most admire (in SA); the industry body they rate most highly (if any); the pitch consultant they would recommend to a client (if any); and their choice of the most-innovative marketer/advertiser in SA.
Our weekly pick of all things new — product, packaging, design, insight, food, décor and more!
- Pick n Pay revamping stores
- Salting the wine experience
- GoPro licenses its content, and
- Montego pet treats launched
Published back in 2012, this story makes our Top 10 read marketing stories every year: Consumer discontent opened up the market for this “straight talking organisation” according to Carl Fischer, head executive of marketing and corporate affairs at Capitec. Fischer says he has no idea how the Big 4 justify their costs and business practices and, increasingly, consumers don’t either. Capitec wants to change banking “like Kulula.com changed the airline market” says Fischer. That is, it wants to bring about fundamental change to this market.
KFC Africa announced the promotion of Thabisa Mkhwanazi to new marketing director.
New packaging, product, design and food trends in the fast-moving consumer-goods (FMCG) market for 2015 will revolve around three things:
- consumer demand for fortified foods
- packaging that provides functionality, and
- ethical product sourcing and manufacture.
A planned Woolworths in-store display went terribly wrong for the retailer after consumers complained on Monday 16 November that it appeared as if the black mannequins were tied together in a representation of slavery.
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