Cheryl Hunter (shelflife at’s weekly pick of all things new — product, packaging, design, insight, food, décor and more!

  • Pick n Pay revamping stores
  • Salting the wine experience
  • GoPro licenses its content, and
  • Montego pet treats launched

Perking up Pick n Pay

Pick n Pay opened the first of its new-look stores in Blue Hills, Midrand (Gauteng) last week, part of the brand’s new space and refit programme for the year. Shelf Life asked about its plans for 2015.


Says Tamra Veley, spokesperson for Pick n Pay, “We are making our stores better-ranged and stocked for our customers, and making sure that we open stores where there is a strong community need.”


Blue Hills has been specifically designed for the area, with handpicked ranges and new products geared to what the retailer’s Smart Shopper data and customer-insights information is telling it people in the area really want.


“Along with a few other stores around the country, Blue Hills also incorporates some new design features that we’re trialing at the moment.


“These include new service counters and fixtures, new lighting, interesting display options and new signage. We’re really excited about the new store and believe it will bring a great quality experience and enhanced customer service to residents.”

Pics sourced from Twitter.


Worth his salt

The Fleur du Cap wine-and-salt experience has gone international, with salt aficionado chef Craig Cormack taking his pairing expertise to Europe, where he shared the concept with wine lovers in Sweden and the Netherlands. Shelf Life asked him about his unique pairings of wine, food and salt.

Chef Craig CormackAccording to Cormack, guests were treated to a wine-and-salt experience, from appetisers to desserts. Starters were served on Himalayan salt blocks and Kala Namak salt flavoured the main course. This, paired with Fleur du Cap Unfiltered Merlot, intrigued the diners.

“I have been working on this concept for almost seven years. It started at a food demonstration where I paired three wines with three salts and three dishes. The interest was huge and I started the wine-and-salt dinners from then.

“The feedback internationally was overwhelming. They were amazed by the ‘one of a kind’ concept and really enjoyed the experience. It made me realise why I am so passionate about this salt and wine journey.”

Locally, Cormack has worked with Fleur du Cap on numerous demonstrations, pairings, sit-down dinners, shows and private functions: “Because the concept is so unique, there is a definite need to take this to the world as this has never been done before.

Fleur du Cap wine-and-salt experience“I have been working with the Fleur du Cap brand for the past three years, and the journey is growing and a definite interest is developing. It is a completely new brand as no one has done anything like this before — this is a first.”

From a pairing perspective, Cormack says the salts do taste very different: “I normally decide on a dish, look at the wine options, and do a tasting with what I think will work.”

Next up is WineX in Johannesburg (28–30 October 2015), where Cormack will be offering pairing evenings.

Die Bergkelder (Stellenbosch, Western Cape) also offers daily Fleur du Cap Wine and Salt tastings from Mondays to Fridays, 9am-5.30pm, and Saturdays, 9am–3.30pm, at R75 per person. It also sells eight artisanal salts from the Fleur du Cap Salt Collection.


GoPro in the content game

GoPro has announced the next step in its strategy to reward the GoPro creator community: the launch of a premium content licencing portal for global advertising brands and agencies to license video and images.

GoPro LicensingThe offering is all about inspiring creative professionals to use beautiful imagery, stories and rich data created by GoPro and GoPro creators.

The portal is said to be unique in that it offers high-production value content, all accessible from one source. It is also meant to eliminate the pain points creative professionals have when sourcing content by helping them clear copyrights and likeness rights, easy access to creators’ content and organised, efficient, time-saving tools to search, download and preview content to licence for use in advertising, news and other media and entertainment.

GoPro Licensing sample contentKey features include:

  • Content merchandising — showcasing new and popular content
  • Downloads — the ability to download low and high resolution file formats with batch download functionality and watermarking
  • Licencing — access control, with only approved agencies permitted to access and license content; and
  • Licence-request tracking and reporting.

If you are a creative professional and would like to request access, go to www.gopro.comTwitterFacebook


Making a mouthful of Montego

The new Montego Pet Nutrition Bags O’Wags Mighty Munchy Tasty Treaties have been launched in “Meaty” and “Chewy” varieties, with a “Crunchy” variant on the shelves soon.

Montego Pet Nutrition Bags O’Wags Mighty Munchy Tasty TreatiesBags O’Wags treats have been created to complement all Montego Pet Nutrition Diets — whether your dog is on the “Monty & Me”, “Classic” or “Karoo” plan, the treats are intended to work as rewards, incentives or just snacks.

Wilfred Cawood, Montego Pet Nutrition marketing manager, explains that the new range replaces the existing Montego Classic Treats brand: “We decided to make our treats even more rewarding for our favourite pets and have added three variants and new flavours to the mix.

“Whether you want to give your dog something to satisfy their ‘meat tooth’, something to savour for a while, or something to crunch on, there’s a Bags O’Wags option to get tails wagging.”

The treats are available in stores nationally. • TwitterFacebook


Cheryl HunterShelf Life is’s weekly column covering new product, packaging, design and food launches. Notify us of yours at shelflife at marklives dot com. Want to sponsor Shelf Life? Contact us here.

Cheryl Hunter (@cherylhunter) has written for the South African media, marketing and advertising industries for more than 15 years. A former editor of M&M in Independent Newspapers and contributor to Bizcommunity, AdFocus, AdReview and the Ad Annual, she has also produced for various television networks and currently consults on communication strategy and media liaison.

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