A short stopframe animation video promoting Bruce Lee Issue 3 due instore next week.
Monthly archives: June 2009
The Show is Over: Michael Jackson tribute ad
This tactical Michael Jackson tribute ad for South African entertainment retailer Musica was created, produced and on air in less than 24 hours by The Jupiter Drawing Room.
Hillbrow the new Highbrow
This range is called Highbrow and is elevating the original Love Jozi brand up a notch. “I’ve always wanted to shoot in Hillbrow – the inner city regeneration is doing so well but many people don’t know that Hillbrow is also on its way to recovery,” says designer Bradley Kirshenbaum. “With the help of organisations …
How the crisis changed giving
CSR will become more a matter of who you are and what you do, rather than how much you give. Pages 14 & 15
Get a free tatoo day for mom
Below the line specialists Mick and Nick took branding one step further for long time client Look & Listen. Over the Mother’s Day weekend in May, Look & Listen offered families the opportunity to show their mothers just how much they are loved by getting a free semi-permanent spray-on tattoo. The idea formed part of a wider in-store campaign where a number of suitable Mother’s Day products had been selected and prominently merchandised.
Creative Director: Nick Liatos
No thanks to scam ads – Loerie Awards
Recent scam ad scandals here and abroad refocused attention on an industry practice that sees work entered into awards that either wasn’t approved by client or never ran in the media. Both are required to legitimately enter into these competitions.
SABC will be just fine – Loerie Awards
How does the woes at the SABC impact on its sponsorship of the Loerie Awards this year? MarkLives asked Andrew Human, managing director, The Loerie Awards:
Kill fear. Build agency brands
Retrenchment is out. Innovative salary solutions and redeployment is in, as managers use inexpensive perks to motivate staff during the global financial meltdown.
On Twitter green = #Iranelection
For news on the Iranian ‘green revolution’ use the following Twitter tools (with care as the Iranian government is also using them to distribute misinformation):
Rose’s outdoor campaign uses Baroque art style
This outdoor series was developed by Draftfcb Impact to relaunch the Rose’s range of flavoured cordials. It comprises six executions – one for each of the flavours in the revamped range – of a young woman in a fantasy scene. Each evokes airbrushed Baroque album art, and each was conceptualized by one of the Draftfcb Impact creatives before being recreated by professional illustrator, Clive Kirk.