by Mongezi Mtati (@Mongezi) Customers, as with all human beings, want a real and authentic connection with brands and that, in itself, is an opportunity to build a movement of insiders — people who are more likely to hear about a product release first, and help to spread in their circles.
Tag archives: The Word
The Word: The customer is the story
by Mongezi Mtati (@Mongezi) Increasingly, smart brands are encouraging their followers, fans and evangelists to share their own stories. More brands are setting up themselves up as platforms for customer stories that are worth sharing, rather than placing themselves as the headline act, ahead of the customer.
The Word: Less is more
by Mongezi Mtati (@Mongezi) In theory, the more people a brand reaches, the more likely it is to increase sales and grow an evangelist movement that ensures more future sales. But, contrary to popular theory, a recent experiment has shown that, the less you shout, the more people spread your content more effectively.
The Word: Conversion more important than going viral
by Mongezi Mtati (@Mongezi) “Can you make us go viral?” That’s what some clients still ask whenever we talk about social media and interacting with brand evangelists. It’s a popular buzzword and every brand wants a piece of it. However, going viral, though great for the ego, is often short-lived and may not cause a long-term impact and organise your customers into a community.