With 2009 coming to a very rapid end The Digital Edge decided to take a look back into the year that was with commentry by local web celebrities. What news stories shocked them the most and what technological advances tweaked their interest in 2009? Find out in daily posts or listen to the podcast.
Tag archives: social media
As budgets dry up online looks up
Despite the global financial slowdown – as nice a way of saying ‘global recession’ as anybody and CNN has been able to come up with – at least one marketing medium will expand its share of the revenue pie, even as others prepare to face cutbacks and closures.
After online ad revenue grew 24% in 2006, 27% in 2007 and 32% in 2008, World Wide Worx researcher Arthur Goldstuck predicts it will grow 32% in 2009. This will see revenue jump from R319 million in 2008 to R419 million this year.
Election boost for SA Twitter news feeds
Heightened interest in news around the recent general elections seems to have boosted the fortunes of a number of South African news organisations on Twitter.
Live tweets from the Habari Digital Media Symposium!
Pedro van Gaalen from Hello World Agency has agreed to Tweet for MarkLives live from the Habari Digital Media Symposium currently taking place in Cape Town. Follow his updates on our Twitter site.
We also have the speaker presentations live on Slideshare!
Don’t expect to make Facebook millions
The fast-breaking storm of social networking has left marketers flailing about for shelter, a path to the calm in the eye of the storm, or at least a way to harness the energy in the turmoil. Some are turning to self-appointed experts, and some try to learn it as they go along. Somewhere in between comes a new guide to ‘Facebook Marketing’, with an umbrella of a sub-title that goes ‘Leverage Social Media to Grow Your Business’. Does it live up to its promises? Arthur Goldstuck tests it against the social weather.
MyNews24 shows how media can use Twitter
MyNews24 has jumped from the 5th spot on Mark’s Twitter News Ranking Index to 1st. In a month. The road to success seems to be very much in line with a recent column MarkLives published on how news organisations can effectively use Twitter.
SA Newspapers sees growth in followers on Twitter
MarkLives is tracking SA newspapers using Twitter to try and gauge which if any are implementing strategies that could benefit both users (followers in Twitter tongue) and publication. We published the first data in December last year.
5 steps to a successful Twitter feed for your content company
Many publishers launch onto Twitter without giving the platform or its users much thought or studying what other media companies are doing to maximise benefit from the platform. This approach dilutes the user experience on your Twitter feed and lead to users unsubscribing from your brands Twitter service.
The Top 10 must have tools every African blogger needs to have
There are certain must have tools every African blogger needs in his or her arsenal to optimise their blogs, ensure a happy reading experience for users and to gain useful insights into their readership and community. Here is Mark’s alphabetically ordered list of the ten local and international blogging tools we would not want to live without.
SA Newspapers and their no sense approach to Twitter
MarkLives published a mini-survey on the popularity of SA news services on micro-blogging service Twitter in December last year. We thought it was time for an update.