Dissident Spin Doctor: Demystifing PR jargon

by Emma King (@EmmainSA) I have little patience for PR agencies and consultants who bamboozle their clients into paying for complex services and offerings by confusing the hell out of them. Your PR agency should be a partner — and what is a partnership, if not a meeting of mutual respect and understanding?

Dissident Spin Doctor: When to listen — and when to push back

by Emma King (@EmmainSA) I firmly believe that, as agencies, we should not be simpering sycophants and, as with most relationships, a client/agency relationship works well when the respect is reciprocated and there’s a mutual ability for both sides to speak frankly and openly to one another.

Dissident Spin Doctor: Measuring the success of PR

by Emma King (@EmmainSA) Just when we think that we have moved on from being deemed a success purely against a bunch of newspaper clippings, I find myself coming time and time again against scenarios that make little sense. And these bore me to death and make my heart sink a little.

Dissident Spin Doctor: Navigating the industry as a woman

by Emma King (@EmmainSA) Personally, I have never felt as if I’ve have been held back in my career because of being a woman. But, bar PR agencies (which have a higher than average women/men ratio, for reasons we won’t go into here), we would be hard-pressed to name more than a handful of MDs, CEOs or ECDs of major local creative companies who are women. Why is that?

The Dissident Spin Doctor: Collaboration and the letting go of ego

by Emma King (@EmmainSA) Ours is not an industry for the softly spoken or the faint-hearted. It’s one in which, often, those who make the most noise are the most respected (or at least, the most well-known). And it’s one in which, I often think, success does not necessarily come to those who are the most experienced or competent, but rather those who have an opinion (credible or otherwise) and the confidence to fight for it and execute it well.

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