by Martin MacGregor. Just like when you’re on WhatsApp, a brand has a choice in how it’s going to talk to consumers.
Tag archives: by Martin MacGregor
Media Redefined: Facebook, Google & the evolution of media planning
by Martin MacGregor. No media agency is going to come close to the targeting ability of Facebook and the efficiency of Google Search.
Media Redefined: The distracted consumer may be your best bet
by Martin MacGregor. In recent years, the trend globally has been away from the “couched consumer” to the catching them on the move.
Media Redefined: Is Facebook News Feed dancing on print’s corpse?
by Martin MacGregor. The distribution of news has shifted far in the 20 years since it was liberated from its paper prison.
Media Redefined: Millennials love TV! Millennials hate TV sets!
by Martin MacGregor. Millennials are loving audio-visual content more and more — and will watch it in whichever way they feel like.
Media Redefined: What you pay for is what you get
by Martin MacGregor. The recent shift to nett rate cards should demystify media costs and their relationship to the badly named agency comm.
Media Redefined: Composing the perfect media strategy
by Martin MacGregor. To base a decision upon the number of media is extremely dangerous.
Media Redefined: Sponsors and the search for hard-working donkeys
by Martin MacGregor. I was reminded recently of a well-known Aesop’s Fable which illustrates for me the potential opportunities and dangers of sponsorship.
Media Redefined: The best way to predict the future is to create it
by Martin MacGregor. I’ve seen enough “agency of the future” articles to realise that no one in marketing, just like economists, has any idea what they’ll be like.
Media Redefined: Kickbacks and the age of neutrality
by Martin MacGregor. There is only one question that every client should ask its media agency.