Influencers: The dilemma of having celebrity brand evangelists

by Jason Stewart (@HaveYouHeard_SA) One definition of endorsement is a ‘formal and explicit approval’. Another is ‘a signature that validates something’ as in “the cashier would not cash the check without an endorsement”. This highlights for me how important endorsement is.

Influencers: Brand evangelists and brand churches — if they build them, others will come

by Jason Stewart (@HaveYouHeard_SA) The same way religion spreads its message, marketers need to spread theirs. By helping disciples to build churches that recruit new users and turn them into passionate users, who in turn recruit new users, the ‘brand church’ grows.

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